Created by the team at Twenty20 ~ your source for native, social stock photos. Are you looking to grow your Instagram followers? 2015 will be a huge year for Instagram marketers. With over 300 million active users, Instagram is one of the largest social media platforms in the world. In this presentation, you'll see growth topics like - the secret of hashtags, growing with influencers and standing out with native photos. Hashtags will get you discovered. Typically, the more hashtags, the more likes. However, you don't want to overdo it. Brands often use irrelevant hashtags and come across in-authentic. We recommend using 3-10 relevant hashtags. Be unique and creative around your hashtags, while piggybacking on popular, but underserved hashtags. Grow with the "insta-famous". Engage with and build real friendship with popular IGers and do cross-promotional campaigns. Most importantly, use native, social photos. Instagram has shaped the next generation of imagery with filters. Use authenticity to grow a following with relevant content. Grow your following this 2015 on Instagram using our tips. If you like the post, please share. It really helps.

1. Instagram
GROW YOUR
FOLLOWING
2015 GUIDE:

2. MOST ENGAGED
MILLENIALS
on mobile devices today.
Instagram is the social network with the
Source: L2

3. 2.5billion
photos liked
43%of brands
posting 2+
times
70million
photos added
Everyday, Instagram sees
Source: Instagram & L2

4. BIGGEST POTENTIAL
for brands to capture and retain
customers’ attention.
In 2015, Instagram has the

5. 2. Grow with influencers
3. Stand out with native photos
1. The Secret of Hashtags
GROWTH TOPICS

6. WAIT!
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7. The Secret of
Hashtags
1

8. #Hashtags help you
get discovered.
Statistically, more hashtags=more likes.
Source: minimaxir.com

9. BUT,
Having too many
hashtags will make your
posts unattractive.
On Instagram, clarity & aesthetic
are extremely important.

10. DONT OVERDO IT
Brands on IG often use irrelevant
hashtags or too many.

11. that are highly relevant &
well-balanced hashtags is
3 to 10 hashtags
most recommended.

12. Be Unique
Creating a unique hashtag around
your brand is a great way to
engage with consumers and
source content.

13. Example:
Outdoor lifestyle brand Poler, created the
#campvibes hashtag to go with their
product and now gets all of their content
for IG from its followers.

14. Think of
#hashtags
like SEO
Example:
If posting a photo of the
beach, instead of adding
#beach, add #beaches,
where there is 1% of the
post volume.

15. Grow with
influencers
2

16. Use the social reach of
popular IGers for a
massive effect.
Top brands are working with
photographers from IG with
100k+ followers to extend
their reach.

17. Repost photos from
your followers that
are “insta-famous”.
Building a friendship with IGers
is attractive because the IGer
and brand will gain reach from
cross-promotion.

18. Instagram
users are
connoisseurs
of visual style.
Successful brand
accounts post photos that
feel like they belong in
context of the feed, since
they are actually from IG
photographers.

19. When Sponsored Posts
launch publicly in 2015,
Instagram has made clear:
“Our aim is to make
any advertisements you
see feel as natural to
Instagram as the
photos and videos you
already enjoy.”

20. so most
importantly…

21. Use native,
social photos.
3

22. Instagram is all about
getting a real snapshot
into the life of those
you follow.

23. And has shaped an
aesthetic style that
defines the millennial
generation.

24. Authentically
with relevant content.
grow a following

25. Feel real. Perform better.[Tweet this]

26. 2015is primetime to
grow your following on
Instagram.

27. INSTAGRAMis a vibrant social network,
eager to consume great
content.

28. NATIVEIMAGES
are the crux of engaging
and growing your
Instagram following.

29. Read the full whitepaper.
WHAT MAKES AN
AUTHENTIC PHOTO?
SEE THE DIFFERENCE

30. Your source for mobile, social images.
No more boring stock.
Created by the team at Twenty20.

31. Authentic, real-world photos
drive engagement.
NEED PHOTOS FOR
YOUR NEXT PROJECT?
SEE THE DIFFERENCE