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CivicActions
                    Positioning Strategy
                           Project



                               Overview and Update

Positioning Project Overview
CivicActions
                    Positioning Strategy
                           Project



                               Overview and Update

Positioning Project Overview
CivicActions
                               Loves Shirlaws




Positioning Project Overview
CivicActions
                                                      Loves Shirlaws
                               Structure
           Vision                             Infrastructure




                                Positioning

Positioning Project Overview
What is positioning?




Positioning Project Overview
What is positioning?




Positioning Project Overview
client




Positioning Project Overview
client




Positioning Project Overview
Positioning Project Overview
Positioning Project Overview
Positioning Project Overview
Positioning Project Overview
Open Source                 Closed Source

    Low Service                 High Service

                 $                 $$$$$

         Product                Distribution

Positioning Project Overview
Positioning Project Overview
Positioning Project Overview
Positioning Project Overview
Positioning Project Overview
Positioning Project Overview
What
     is
     CivicActions’
     core
     skills?
Positioning Project Overview
Positioning Project Overview
Positioning Project Overview
Positioning Project Overview
Positioning Project Overview
Positioning Project Overview
Positioning Project Overview
Positioning Project Overview
Positioning Project Overview
Positioning Project Overview
Positioning Project Overview
Empowered

Positioning Project Overview
Positioning Project Overview
Positioning Project Overview
Keys to Success




Positioning Project Overview
Keys to Success

                      Consistent, clear, concise and complete communications

                      Move out of our consensus based decision making practice

                      The willingness to accept that we can be completely different

                      Alignment on the vision - make all transitions with integrity
                      and respect

                      Consider what we would do differently if we were starting
                      CivicActions from scratch

                      Bring a focus onto what we do and do it

                      Use inspirational models that we can learn from/follow

Positioning Project Overview
The positioning team members include:
        ‱ Henry
        ‱George
        ‱Fen
        ‱Zoey
        ‱Ron
        ‱Aaron
        ‱Gregory
        and we may be calling on you for your input!


            Thanks for watching!
                 The End
Positioning Project Overview

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Positioning Project Overview