1. How did you use new media technologies in the
construction and research, planning and evaluation
stages?
Over the past years the rise of new media technologies has increased
communication between people all over the world and the Internet. It has
allowed people to express themselves through blogs, websites, pictures, and
other user-generated media. Also it has allowed people to use the
technologies to create finished products that go towards the media industry,
society as a whole have been able to use technologies to help them do tasks.
This procedure has allowed me through research and planning as I had the
chance to have a vast variety of options open for me, and I was also able to
advertise my music video through social networks such as Facebook, Twitter
and YouTube this has generated a target audience for me easily whereas in
older generations audience was created through advertisements on TV,
newspaper article or word of mouth, therefore I believe technology has
contributed towards my final product as it has allowed me to create a target
audience.
Furthermore I have used new media technology to create my main product
and ancillary texts because of the enhance in software’s and digital
technologies has proven to show a better presentation of information,
therefore I was able to use sites such as xtranormal, prezzi and blogger to
present my research methods and also show evidence of the construction of
my main product and ancillary text.
Additionally in the construction process of my main product I used the Mac
book for creating the soundtrack, the software Garage band allowed us to
create a track out of scratch, however at first using this software was quite
challenging because I had never created a track before but because of certain
tutorials available this has allowed me to develop skills without delay. Also the
software itself had basic instruments that we tried and tested and it had a
great melody matcher this process was very fun and we were all happy with
the end result of the soundtrack as it matches with our music video theme.

2. After we finished creating the soundtrack we recorded the artist’s vocals on
top of the track, Garage band has a certain function that allows voice to be
recoded over the soundtrack this process was fairly easy however we did have
some problems with the voice because once the voice was recorded we could
not hear the voice therefore we had to make sure the microphone was directly
opposite the mouth and the singer had to sing louder than usual.
I also used the Mac book to edit our music video as we had used Final Cut Pro,
the software allowed us to edit the footage promptly and the functions was
easy to use, however at times we had to always render the footage and we had
also accidently lost a scene because we had pressed the incorrect key.
Nevertheless we were able to retrieve the lost footage, and managed to finish
the editing process and music video itself on time. Also what I liked about Final
Cut pro was that we were able to use the text writer and create a similar
concept of writing for the chorus like Kayne West ‘All of the lights’.
Furthermore for the construction of my ancillary text I used my own laptop I
used the software Corel PaintShop Pro X4 it is similar to Photoshop CS
personally I prefer using Corel PaintShop because it allows me to finish the task
quicker because I am able to play around with the functions and see what is
available for me to use, therefore this was an alternative to Photoshop
because I do not have Photoshop on my laptop, additionally I used the digital
camera to take pictures for my digipak and magazine advert and whilst
research existing magazine adverts and digipaks I used mostly the internet as
this was a faster and efficient way to help me research for my ancillary texts.
Therefore whilst creating my main product the process was always dependent
on new media technologies this is because the enhance in technology has
allowed society to do tasks efficiently.
In addition during my research and evaluation stage the internet was my main
dependency as I used YouTube to watch existing music videos and analyse
them and create a mood board to help me with ideas for my own music video,
furthermore I was also able to use Survey monkey which helped me create an
online questionnaire to send to my audience through Facebook and Twitter
because this helped me understand what my audience would like to see in a
music video, also this was very reliable as I could view how many people had

3. completed the questionnaire and how many skipped the questions. Therefore
Survey monkey allowed me to research and plan my ideas for a music video.
Also to receive audience feedback we posted our music video on Facebook and
YouTube therefore we were able to advertise the music video globally as many
viewers were able to view the video and comment whether they liked the
video or not and what can be improved. This has helped me very much in my
evaluation stage as I could see what we did wrong and what was correct, also I
was able to see how we could have improved the music video to match the
audience’s preferences. Furthermore whilst I was creating my evaluation I used
Xtranormal which is an online video maker, windows live movie maker which is
on my laptop, prezzi an online zooming editor and slide share to upload
presentations and word documents for online presentations. These are all the
sites I used to construct my evaluation, they were very simple to use however
at first I did not understand how to post the presentation on my blog but then I
realised I have to use the embed code to paste on my blog and post it so that
people can view my work.
I believe because of the rise in technology I am able to present my work
professionally and I am able to gather information and analyse documents
efficiently. Whereas few years ago I will not have been able to use technology
for such work because I was quite novice to new media technology, but the
experience of using these technologies has allowed me to enhance my own
skills for future use.
Additionally I was able to use my Blackberry a Smartphone to take pictures for
my magazine advert and I was able to save my digipak as a jpeg file and
advertise my ancillary text through BBM therefore I was able to generate a
larger audience of all ethnicity and gender for my media product. Similarly the
rise in smart phones also contributed to my evaluation stage as I was able to
generate feedback for my music video and was able to create a target
audience.
In conclusion I believe technology has helped me through the process of
making my main product and ancillary text very much as I was able to use a
wider range of variety to portray my skills in my work, and I have enjoyed the
making of my music video and I have learnt specific skills that will also help me

4. in the future because now I am able to create documents and presentations
using a different variety of new media technology. Overall the construction,
research and evaluation stages were largely dependent on technology;
however I did use some paper based articles for inspirational ideas for my
magazine advert. Moreover the enhance in technology has allowed me and my
group create and present our music video quicker and we was able to deliver
this to a large audience.