Apple Strategy case study

1. Eng. Mohammad Alyan

2. Presentation Content
• Company Profile
• Main Competitors by Business Fields
• Sales Mix of Apple Core Products
• Market Share by Tablet & Smartphone Vendors
• Business Model Canvas
• SWOT-Analysis
• Porter's five forces on APPLE
• Strategy Integration Model
• Key to Success

5. vision
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”

6. mission
“the Company is committed to bringing the best
personal computing, portable digital music and
mobile communication experience to students,
educators, creative professionals, businesses,
government agencies, and consumers through
its innovative hardware, software, peripherals,
services, and Internet offerings.”

7. values
• Differentiation
• Diversity
• innovation
• Privacy
• Education

8. Current Apple Products
 Desktop
• Mac Mini
• iMac
• MacPro
 Laptops
• MacBook
• MacBook Air
• MacBook Pro
 iPhone
 iPad
 iPod
• iPod Classic
• iPod Nano
• iPod Shuffle
• iPod Touch
 Softwares
• iLife
• iTunes
• iWork

9. iRevolution

10. The Evolution of apple Inc.
2006199719771975

21. • Apple evokes a loyalty from its workers that
information only leaves its campus when Steve Jobs
takes the stage to unveil it.
• Secrecy at Apple is not just the prevailing
communication strategy, but it is baked in to their
corporate culture.
Work culture

24. ?