The document discusses trends in online shopping and purchase decisions. It shows that most purchase research now begins online, with over 80% of customers researching products online. It also shows the rise of online shopping and decline of in-store shopping, with online shopping amounts projected to continue growing significantly over the next few years. Charts display data on the breakdown of where purchase decisions begin and projections for future online shopping amounts.

13. Purchase Decision
Review
Web
Rooming
Online
Search
Online
Advertising
Search
DiscoveryCoupons
Discounts
Comparison
Shopping
Retail
Environment
Show
Rooming
Customer
Service
Traditional
Advertising
In Store
PC
Mobile

17. 81.4%
46.1%
14.8% 15.3%
10.9%
7.4%

25. 18,656
21,577
24,573
2,284
3,911
5,105
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
6,000
6,500
7,000
7,500
8,000
8,500
9,000
9,500
10,000
-
5,000
10,000
15,000
20,000
25,000
30,000
2016 2017 2018F

36. 2020 2021 2022 2023 2024 2025