Metsä Fibre's Annual review 2013: "The year 2013 saw steady development in Metsä Fibre. The demand for
pulp was stable in all of our market areas. The overall situation was overshadowed by weak economic growth in Europe and the overcapacity of several product types in the Asian market due to substantial paper machine investments."
2. 2 CEO'S REVIEW
4 METSÄ FIBRE 2013
6 PRODUCTS AND SERVICES
8 INTERNATIONAL BUSINESS
10 SUSTAINABILITY
14 MANAGEMENT OF ENVIRONMENTAL IMPACTS
16 ENVIRONMENTAL BALANCE
PEFC/02-31-120
PUBLISHER
Metsä Fibre Oy
P.O. Box 30
02020 Metsä, Finland
tel. +358 104 612
www.metsafibre.com
The annual review is available in PDF format in English, Finnish and Chinese
at www.metsafibre.com.
Image on the cover: Metsä Fibre's long-fibre pulp, Labtium Oy
Cover: Carta Integra 210 g/m2, interior: Galerie Art Silk 130 g/m2
1,000 tonnes
2,500
2,000
Graph on the cover:
Pulp production at Metsä Fibre
1,500
2009
2010
2011
2012
2013
3. LEADING
PULP PRODUCER
Metsä Fibre is a world-leading producer of softwood pulp. Our products –
s
ustainably and cost-efficiently produced Botnia pulps – are specially developed
for the production of high-quality tissue and printing papers, specialty products,
and board. Our pulp mills in Finland employ some 900 people. Our sales in 2013
amounted to approximately EUR 1.3 billion. Metsä Fibre is part of Metsä Group.
OPERATING RESULT
SALES
EUR MILLION
1,314
2012: 1,274
EQUITY RATIO
197
71
EXCL. NON-RECURRING ITEMS, EUR MILLION
+3%
+33%
2012: 148
%
2012: 65
NET GEARING
INVESTMENTS
PERSONNEL
13
27
873
RETURN ON CAPITAL
EMPLOYED
PRODUCTION
29
2,297
%
2012: 16
%
2012: 23
ELECTRICITY SELFSUFFICIENCY RATE
EUR MILLION
-24%
2012: 35
2012: 876
1,000 TONNES
2012: 2,237
%
LOST-TIME ACCIDENT
FREQUENCY RATE
2012: 151
2012: 7.9
144
31 DECEMBER 2013
8.7
-10%
+3%
0%
4. The year 2013 saw steady development in Metsä Fibre. The demand for
pulp was stable in all of our market areas. The overall situation was
overshadowed by weak economic growth in Europe and the overcapa
city of several product types in the Asian market due to substantial
paper machine investments.
Our mission is to be the strongest operator in the market pulp
business supported by success factors such as customer expertise, cost
effectiveness and continuous development both as individuals and as an
organisation. In addition to our financial performance, we measure our
success with feedback collected from customers and other stakeholders.
Based on these, we draw up development plans which are implemented
in our daily work.
A STRONG PRODUCT PORTFOLIO
THE STRONGEST
OPERATOR IN THE
MARKET PULP
BUSINESS
2 CEO'S REVIEW
As our customers manufacture a variety of products, the quality
requirements of pulp vary based on the properties of the end product.
The diverse Botnia product family is our strength, enabling us to offer
pulp grades from our mills that best meet customers' needs. Our prod
uct portfolio was strengthened in summer 2013 when Joutseno mill
started up its new polysulphide process. The Botnia Nordic+ grade
provides competitive advantages to our customers who value tensile
strength and low pulp beating energy consumption, in particular.
Metsä Fibre operated in accordance with its customer strategy in
2013 – we deepened shared development work bringing added value
for several customers. We also renewed our customer interface operat
ing model and introduced new forms of cooperation with our custom
ers, such as the innovation days to seek new, shared development pro
grammes for both the customers and Metsä Fibre.
THE MORE EFFICIENT, THE BETTER
Metsä Fibre's financial competitiveness creates prerequisites for a longterm focus in operations on different economic cycles. To this end,
continuous development of cost effectiveness is a key aspect of our
work. Effectiveness is created by countless small measures as well as mill
maintenance ensuring the continuity of production.
In 2013, we increased our production by 60,000 tonnes from the
previous year. This positive development was the result of investments
5. and improved reliability of operations at the
mills achieved by developing preventive
maintenance.
REDUCED ENVIRONMENTAL IMPACT
Our goal is to gradually reduce our environ
mental load. The measures we take are the same
as those we use to improve production effi
ciency: steady operation and a high utilisation
rate. Renewing our process equipment improves
the efficiency ratios of processes and thus
reduces the environmental impact. The emis
sion values of Metsä Fibre's mills already meet
the definitions and emission limits of the best
available technology (BAT) being prepared in
the EU.
Our position as one of the largest produ
cers of bioenergy in Finland is a good indica
tion of our resource efficiency. We sell renew
able energy to the market as electricity, wood
fuel and heat. Over ten per cent of our sales
come from bioenergy and biochemicals. Our
mills primarily run on bioenergy produced in
the pulp making process, and determined
development of our energy efficiency thus
increases the share of bioenergy sold.
A MOTIVATED PERSONNEL IS AN ASSET
Personnel’s competence and actions in accord
ance with the company’s objectives and values
are fundamental to good performance, both in
working with our customers and financially. All
Metsä Fibre employees conduct development
discussions, and development plans are drawn
up for every employee annually. Competence
development is monitored by means of selfevaluations, for instance. High-quality supervisory
work is a prerequisite for a good working envir
onment and motivation. In 2013,
Metsä Fibre organised a training programme
for all supervisors. Its aim was to strengthen the
shared operating culture and supervisors’ skills
in various management situations.
THE DIVERSE BOTNIA
PRODUCT FAMILY IS OUR
STRENGTH, ENABLING US
TO OFFER PULP GRADES
THAT BEST MEET
CUSTOMERS' NEEDS.
WE WILL FULFIL OUR CUSTOMER PROMISE
In 2014, we will continue our development as
a leading operator in the pulp market, with
Nordic softwood pulp as our main product.
Our customer expertise will set us apart in the
market as our competent resources support
the development of our customers' business.
We will systematically develop our personnel's
competence and improve our operating pro
cesses in a determined manner. We will fulfil
our customer promise:
the Fibres of success.
Ilkka Hämälä
CEO
CEO'S REVIEW 3
6. METSÄ FIBRE 2013
SALES
BY MARKET AREA
BYMARKET AREA, %
SALES
Metsä Fibre is one of the leading pulp
producers in the world. The company
responds to changes in the markets by
continuously developing its operations and
allocating resources according to demand.
Continuous renewal is the key to future
success.
EUR MILLION
1,314
+3%
2012: 1,274
OPERATING RESULT
EXCL. NON-RECURRING ITEMS, EUR MILLION
197
Finland
Rest of Europe
Asia
Rest of World
+33%
2012: 148
PRODUCTION
2009
2010
2011
2012
2013
Capacity
ISO
9001
ISO
14001
ISO
50001
OHSAS
18001
ISO
22000
PEFC
COC
53
24
21
2
FSC
COC/CW
Joutseno
470
595
603
606
604
690
x
x
x
x
x
x
x
Kemi
490
534
532
539
564
590
x
x
x
x
x
x
x
Rauma
476
544
567
573
612
650
x
x
x
x
x
x
x
Äänekoski
441
502
503
519
516
530
x
x
x
x
x
x
x
1,878
2,173
2,205
2,237
2,297
2,460
86
93
93
93
95
193
208
193
221
244
TOTAL
Capacity utilisation, %
Metsä Svir
1,000 m3
sawn goods
1) Metsä Svir ISO 14001 certificate includes the Energy Efficiency System (EES)
4 METSÄ FIBRE 2013
250
x
x1)
x
x
7. Metsä Fibre operates on the global market,
affected by structural changes in market areas
as well as end product grades. The focus of the
pulp market, which is growing at a rate of
approximately two per cent annually, has
shifted to the emerging markets; in particular,
demand for tissue paper and board manufac
tured from fresh forest fibre is increasing. We
respond to the changes by developing our
operations and allocating resources according
to demand. While Europe will be our main
market in the future as well, approximately
a quarter of Metsä Fibre's pulp is sold to Asia.
Our objective amidst future challenges is
clear: we will be our customers' most reliable
partner.
A YEAR OF STEADY GROWTH
In 2013, the pulp market remained fairly
stable. Good demand for softwood pulp, in
particular, and the increased dollar-denom
inated prices maintained sales and profitabil
ity at a good level. Metsä Fibre's sales were
EUR 1,314 million and the operating result
excluding non-recurring items was EUR 197
million, which is approximately 30 per cent
higher than the result in 2012. We believe that
the softwood pulp market will remain bal
anced in 2014.
RENEWAL IS THE ONLY WAY TO SUCCESS
As a pioneer in the industry, Metsä Fibre
renews its operations continuously and thus
ensures success. In 2013 the company's largest
investment was carried out at the Joutseno pulp
mill where a new polysulphide cooking process
began. With it, MetsäFibre brought the Botnia
Nordic+ softwood pulps to the market. They
include new properties that customers can
utilise in the development of their own pro
cesses.
In 2013 Metsä Fibre’s R&D focused on
supporting the use of polysulphide pulp. In
addition, Metsä Fibre studied fossil-free
options for the pulp mill concept and the
reduction of water usage in the pulp process.
The company is exploring new business
opportunities by participating in research
programmes of the Finnish bioeconomy
cluster (Fibic), among other activities.
CONTINUOUS DEVELOPMENT
Our competitiveness is not built on timely
investments alone; we continuously improve
our operations. Daily development efforts to
improve steady-state production and the
pursuit of improved results throughout the
A WEALTH OF IDEAS
8,850 IDEAS
12.6/EMPLOYEE
Safety observations
Usability observations
Initiatives
Environmental observations
Use of auditions
Innovation forum portal
Inventions
In 2013, Metsä Fibre recorded some 8,850
ideas and improvement suggestions. Ideas
with the most potential have resulted in
new products, services and process
changes. We believe that an innovative
operating culture is the best way to achieve
growth and success.
The innovation process and tools adopted by the
company ensure that the ideas of Metsä Fibre's
employees and stakeholders are not left on
the shelf, and that innovation activity is
established as part of daily routines; it is part
of what we do alongside production. All
employees are encouraged to come up with
ideas, which are then refined together.
Customers and other partner networks
play a significant role in Metsä Fibre's product and process development. Through close
organisation played a significant role in
Metsä Fibre's new annual production record of
2,297,000 tonnes.
The mills’ life-cycle plans steer our pro
cesses development. One of our main goals is
to reduce environmental impacts of our opera
tions. In 2014, investments in the Joutseno
mill’s recovery boiler and chip silo will reduce
cooperation with customers, we can translate
their needs into new products and services.
Metsä Fibre won the Laatukeskus Excellence Finland's Quality Innovation of the Year
2013 competition with Botnia Nordic+ softwood pulp. Taking part in the quality innovation competition is primarily a way to accelerate
ideas into innovations and sharpen Metsä Fibre's
innovation activities, but winning the award is
also proof of our innovation culture.
emissions into the air and odorous gases. The
modernisation of the Kemi mill’s automation
system will ensure the mill's operational reli
ability also in the future. State-of-the-art
production units with low environmental
impact will guarantee Metsä Fibre's success in
the changing operating environment.
EVENTS IN 2013
The production of the new Botnia Nordic+ pulps started in Joutseno, Finland in
summer with commissioning of the new polysulphide-using cooking process.
The stable positive development in the pulp market continued and profitability of
Metsä Fibre improved from the previous year.
Metsä Fibre reached a new annual production record of 2,297,000 tonnes. Among
individual production plants, the Kemi and Rauma mills also broke their records.
METSÄ FIBRE 2013 5
8. HIGH-CLASS
PRODUCTS
AND SERVICES
PULP DELIVERIES
1,000 TONNES
PULP END USE
%
%
Softwood pulp
Hardwood pulp
3,000
2,500
2,000
Metsä Fibre manufactures renewable and
recyclable pulp for the production of paper,
board and speciality products under the
Botnia product brand.
1,500
1,000
500
Printing papers
Tissue papers
Board
Others
Speciality products
32
23
32
4
10
0
2009
Metsä Fibre manufactures approximately 2.3
million tonnes of softwood and hardwood
pulp annually for the production of highquality tissue and printing papers, speciality
products, and board. We also sell the pulp of
our principals Metsä Board and Cenibra. In
2013 we sold and marketed approximately 3.3
million tonnes of pulp primarily to Europe
and the Far East. One tenth of Metsä Fibre’s
sales consist of other bio-products, such as
bioenergy and biochemicals such as tall oil
and turpentine.
6 PRODUCTS AND SERVICES
2010
2011
2012
2013
THE BOTNIA BRAND IS OUR STRENGTH
Our strength in the steadily growing market is
the Botnia brand. In addition to first-class
pulp, Metsä Fibre has the strongest service
concept in the industry, which is designed to
improve customers' competitiveness. Our
competitive advantage is generated by our
special expertise in pulp fibre and added value
services. We carry out joint product develop
ment projects to develop new technical and
logistics solutions, which improve our cus
tomers’ process and end products.
For example, the new, awarded additions
launched in the Botnia product range in 2013
– Botnia Nordic+ polysulphide pulps – offer
significant benefits to tissue and fine paper
customers, in particular. Customers can utilise
the pulps’ new technical properties in paper
production when developing their own pro
cesses. The Botnia Nordic+ pulps are devel
oped in close collaboration with customers.
We continuously develop new services
that help our customers obtain the best
benefits from our fibres. For example, with the
9. RFID tracking of pulp units, customers can
utilise real-time information provided by the
Botnia FOX service on the strength character
istics of the pulp they use. Until now, the pulp
industry has not been able to provide informa
tion in real-time or target it to a specific pulp
unit.
PULP
THE
BOTNIA
PRODUCT
FAMILY
EXPERTISE OF THE ENTIRE COMPANY
BIOCHEMICALS
BIOENERGY
Softwood pulp: Botnia Nordic Pine
Tall oil
Electricity
Hardwood pulp: Botnia Nordic Birch
Turpentine
Heat, steam
Reinforcement pulp: Botnia Nordic Strong
Bark, powder
High yield pulp: Botnia High Yield
Polysulphide pulp: Botnia Nordic Pine+
and Botnia Nordic Strong+
90%
4%
6%
AVAILABLE TO CUSTOMERS
The more significant a supplier that Metsä Fibre
is to the customer, the more crucial it becomes
to find methods of reliable and transparent
cooperation and to understand the customer’s
business. The customers are served by Metsä
Fibre’s responsibility chain, which consists of
professionals in sales, production, research and
development, technical service, logistics and
sustainability. The entire expertise of Metsä
Fibre is available to its customers.
END
PRODUCTS
Speciality products
in the chemical
industry and bio
fuels
Tissue paper
Board
Speciality products
Printing papers
Bioenergy
FIBRES OF SUCCESS
Customers are at the core of our operations. Our
customer promise – Fibres of Success – contains
five elements: high-quality products, technical
expertise, functioning logistics, sustainability and
cost-effectiveness.
Our pulps, bio-chemicals and bio fuels are of
high quality. Our skilled personnel and continuously
developing production processes guarantee the
even quality of our products.
In addition to pulp, the Botnia product family
includes technical services and joint development
projects, that help our customers gain the best pos-
HIGHQUALITY
PRODUCTS
COSTEFFECTIVENESS
SUSTAINABILITY
FUNCTIONING
LOGISTICS
sible benefits from fibre and achieve considerable
savings.
Functioning logistics means that we deliver
products to the right place at the right time.
We operate in a cost-effective and responsible
manner. With our products and services, our cus-
TECHNICAL
EXPERTISE
CUSTOMER
tomers can reduce their environmental footprint and
make more sustainable choices. Papers and boards
manufactured from our pulp meet even the most
stringent requirements.
ONE STEP AHEAD
Real-time information on the quality of fibre
is not yet common. Usually, the information is
only available after a couple of days, however
Metsä Fibre’s Botnia FOX quality simulation
tool makes it possible to obtain information,
for example, on the strength potential of a
pulp batch immediately when it is being
manufactured. The calculation of strength
potential combines pulp manufacturing
theory, pulp process run values, customer
feedback and statistical modelling. Botnia FOX
won the Laatukeskus Excellence Finland’s
Quality Innovation of the year 2012.
Metsä Fibre's customers can also access
the data in Botnia FOX by the RFID tag on the
pulp unit. Based on the information, a paper or
board manufacturer can adjust to the ratio of
softwood pulp or pulp beating in the paper
machine.
The RFID is a more reliable identification
method than a bar code and provides realtime information on when the pulp unit was
used and its properties. Metsä Fibre is the
world's first pulp manufacturer to adopt an
RFID system at its mills, domestic ports, a
number of unloading ports and at some of its
customers. Its use will be further extended in
the near future.
PRODUCTS AND SERVICES 7
10. INTERNATIONAL
BUSINESS
JOUTSENO PULP MILL
CAPACITY
Metsä Fibre is one of the world's leading softwood pulp producers, and
its main markets are Europe and the Far East. The combined total
capacity of the pulp mills is 2.5 million tonnes of bleached softwood and
birch pulp.
690,000 T
PRODUCTS ECF BLEACHED
SOFTWOOD PULP
PERSONNEL 133
KEMI PULP MILL
OWNERS
Metsä Fibre is part of Metsä Group and
owned by the parent company Metsäliitto
Cooperative (50.2 per cent), Metsä Board
(24.9 per cent) and ITOCHU Corporation
(24.9 per cent).
ILKKA HÄMÄLÄ, CEO
Metsä Fibre is one of Metsä Group's core
operations together with Metsä Board, Metsä
Tissue, Metsä Wood and Metsä Forest. Metsä
Group is a strong and responsible forest indus
try group that uses renewable Northern wood
and fresh forest fibre as the primary raw mate
rials of its high-quality products.
PRODUCTS ECF
ARI HARMAALA, Senior Vice President,
Sales and Marketing
ISMO NOUSIAINEN, Senior Vice President,
Production
KAIJA PEHU-LEHTONEN, Senior Vice
President, Business Development
MIKAEL WESTERLUND, Senior Vice
President, Finance
BOARD OF DIRECTORS
Metsä Group, President and CEO
MARTTI ASUNTA, Vice-chairman, Metsäliitto
Cooperative, Chairman of the Board
HANNU ANTTILA, Member, Metsä Group,
Executive Vice President, Strategy
JUHA MÄNTYLÄ, Member,
Metsä Forest, Executive Vice President
MIKKO HELANDER, Member,
Metsä Board Corporation, CEO
ICHIRO TSUGE, Member,
ITOCHU Corporation, Executive Officer
METSÄLIITTO COOPERATIVE
SALES
TOTAL
4.9
GROUP'S PARENT COMPANY
RAUMA PULP MILL
CAPACITY
650,000 T
PRODUCTS ECF BLEACHED
SOFTWOOD PULP
PERSONNEL 120
ÄÄNEKOSKI PULP MILL
KARI JORDAN, Chairman,
METSÄ GROUP
590,000 T
BLEACHED SOFTWOOD AND HARDWOOD PULP
PERSONNEL 169
CAPACITY
MANAGEMENT GROUP
EUR
BILLION
CAPACITY
530,000 T
PRODUCTS ECF BLEACHED SOFT-
WOOD AND HARDWOOD PULP
PERSONNEL 171
METSÄ SVIR SAW MILL
250,000 M3
RAW MATERIAL SPRUCE
PERSONNEL 142
CAPACITY
PERSONNEL
TOTAL
11,000
OWNED BY 123,000 FINNISH FOREST OWNERS
METSÄ TISSUE
METSÄ BOARD
METSÄ FIBRE
METSÄ WOOD
METSÄ FOREST
TISSUE AND
COOKING PAPERS
PAPERBOARD
AND PAPER
PULP
WOOD PRODUCTS
WOOD SUPPLY AND
FOREST SERVICES
SALES
EUR 1.0 BILLION
SALES
EUR 2.0 BILLION
SALES
EUR 1.3 BILLION
SALES
EUR 0.9 BILLION
SALES
EUR 1.6 BILLION
PERSONNEL
2,800
PERSONNEL
3,100
PERSONNEL
900
PERSONNEL
2 ,500
PERSONNEL
900
OWNERSHIP OF METSÄLIITTO
COOPERATIVE 91%
OWNERSHIP OF METSÄLIITTO
COOPERATIVE 42.8%
(HOLDING OF VOTES 62.2%)
OWNERSHIP OF METSÄLIITTO
COOPERATIVE 50.2%,
METSÄ BOARD 24.9%,
ITOCHU CORPORATION 24.9%
OWNERSHIP OF METSÄLIITTO
COOPERATIVE 100%
OWNERSHIP OF METSÄLIITTO
COOPERATIVE 100%
8 INTERNATIONAL BUSINESS
11. WIESBADEN SALES OFFICE
GERMANY
MILAN SALES OFFICE
ITALY
SHANGHAI SALES OFFICE
CHINA
PRODUCTION
SALES
MAIN MARKET AREAS
MISSION
VISION
Our mission is to be the most cost-effective and professional
supplier of pulp.
Our vision is to be the most desired producer of high-quality pulp
and services that support the customer’s business.
VALUES
RELIABILITY
COOPERATION
Our success is based on long-term cooperation with our
stakeholders. We appreciate the work and competence of
each other and strengthen the confidence of our various
stakeholders by acting in a consistent and predictable way.
We develop our operations in cooperation with our customers
and share information and best practices with each other.
We operate as one group of companies, utilising mutual
synergies and relying on common benefits.
RESPONSIBLE PROFITABILITY
RENEWAL
We bear responsibility for the environment, our partners
and each other to ensure successful business activities and
forestry. Profitability is an absolute prerequisite for the
continuous development of operations.
We are aware of future challenges and have the courage to
question old practices in order to provide better products and
services to our customers in support of their business
operations.
INTERNATIONAL BUSINESS 9
12. SUSTAINABILITY
AT METSÄ FIBRE
Sustainability is based on our company's main mission, vision and values, and is thus
an essential part of our operations and daily work. We adhere to Metsä Group’s
sustainability programme, and our operations are guided by Group-level objectives.
Metsä Group has divided sustainability into four themes that cover the entire value
chain of the operations.
THE SMALLER THE
ENVIRONMENTAL
IMPACT, THE BETTER
All human activity leaves a mark on our planet.
Our production is no exception. It is important to
use natural resources efficiently and to keep
emissions and waste to a minimum.
Our pulp mills produce over 10 per cent of
Finland’s bioenergy.
WE BRING THE FOREST
TO YOU
Our products originate from sustainably
managed forests. We ensure that five new trees
are planted to replace every felled tree. Metsä Group
secures the sustainable procurement of raw
materials at our production units.
per cent of the wood used by Metsä Fibre
87
use originates from certified forests.
The Joutseno mill uses no fossil fuels while
operating normally.
always know the origin of the wood we
We
use. Metsä Group procures the wood we
use from sustainably managed forests.
reduce odour emissions at our mills.
We
The largest project is the replacement of the
wood chip silo in Joutseno.
IMPROVEMENT
OF ACCIDENT
FREQUENCY RATE
SINCE 2009 OVER
33%
10 SUSTAINABILITY
REDUCTION OF
PROCESS WATER
VOLUME SINCE 2009
7%
REDUCTION OF FOSSIL
CO2 EMISSIONS IN
2013
5%
13. WE CREATE
WELL-BEING
We create well-being in workplaces and society
as a whole and are committed to global
sustainability principles. Safety of both our
employees and our partners is our number one
priority.
The absence rate due to sickness was
4.1 in 2013 (2012: 4.2).
The accident frequency was 8.7 in 2013
(2012: 7.9).
Metsä Fibre employs approximately
900 people. The indirect employment impact
is many times higher.
TO THE LAST BRANCH
5m
3
WOOD
WE OFFER SUSTAINABLE
CHOICES
Wood is an indefinitely renewing natural resource.
We convert wood into safe and recyclable products
that improve the quality of life. We know the
environmental impact of our products.
Our pulps are completely renewable and
recyclable.
About 10 per cent of Metsä Fibre’s sales are
generated by bio energy and biochemicals.
Our new Botnia Nordic+ pulps reduce
the customers’ need to use energy for pulp
beating.
ONE TONNE OF PULP MAKES ANY OF THESE:
1,000 kg
PULP
8,600
ROLLS OF KITCHEN PAPER
APPROX.
300,000
A4-SIZE SHEETS OF PAPER
SUSTAINABILITY 11
14. A SUSTAINABLE
CHAIN FROM FOREST
TO CUSTOMER
Metsä Fibre manufactures products that help
customers reduce their environmental footprint and
make more sustainable choices. The mills use the
best available technology, and Metsä Fibre actively
develops its production units and personnel.
It is important to us to use energy and natural
resources efficiently and keep emissions to a
minimum. We also take care of the safety of
our employees and partners. Sustainablity is
part of our daily operations: we set the objec
ELECTRICITY SELF-SUFFICIENCY
RATE OF METSÄ FIBRE
IN ADDITION TO MILLS’ OWN USE
MILLS’ EXCESS
ELECTRICITY
IS ENOUGH TO COVER
4
12 SUSTAINABILITY
144%
THE ELECTRICITY NEED OF SOME
150,000
CITIZENS
tives in our annual planning and monitor their
implementation every day. We are committed
to sustainable development throughout the
supply chain and also require that our partners
do the same.
WE KNOW THE ORIGIN OF THE WOOD WE USE
The raw material for Metsä Fibre’s pulp is
wood supplied by Metsä Group from sustain
ably managed forests. This raw material meets
certification requirements in terms of wood
procurement, pulp production and sales.
Only around 10 per cent of the world's
forests are certified. In Metsä Fibre, the pro
portion of certified wood is 87 per cent. We
always know the origin of the wood we use
and at the same time we ensure the sustainable
use and management of forests.
15. WE PRODUCE PLENTY OF BIOENERGY
Pulpwood is utilised in full at our mills – it is
used to manufacture pulp and to produce
bioenergy and biochemicals. Our mills are
a significant producer of bioenergy: Metsä
Fibre accounts for over 10 per cent of bioen
ergy produced in Finland.
Metsä Group as a whole aims to reduce its
carbon dioxide emissions from fossil fuels by
30 per cent and improve energy efficiency by
10 per cent by 2020 from the 2009 level.
The CO2 target has been met as a result of
energy efficiency efforts and bioenergy invest
ments. For example, the Joutseno pulp mill
has invested in a gasification plant which
makes it possible to replace natural gas at the
mill completely with biofuel made from bark.
User experiences are currently being collected
for the company’s other mills.
Metsä Fibre’s energy efficiency has
improved by approximately three per cent
from the 2009 level, and we are working in a
determined manner to meet the target.
With the 2013 measures alone, the efficiency
of the bioenergy business improved by several
millions of euros. This was achieved by chal
lenging earlier operating methods, intensify
ing internal cooperation and implementing
bioenergy themes in the daily operations.
REDUCING THE BURDEN ON THE ENVIRONMENT
Metsä Fibre aims to improve its environmen
tal performance in a determined manner
through investments, developing equipment
and operating methods, and by using raw
materials efficiently.
Our mills are located in areas with ample
water resources. Nevertheless, one of Metsä
Group’s shared objectives is to reduce the use
of process water by 10 per cent by 2020 from
the 2010 level. Metsä Fibre has reduced its
water usage by five per cent within the past
five years. Our mills have replaced fresh water
by reusing water in their processes more effi
ciently. Effluent discharges from our mills
have decreased and the organic load to the
wastewater treatment plant has been reduced.
Metsä Fibre invests in efforts to reduce
emissions and discharges; moreover, the con
trol of emissions into the atmosphere is being
improved at several production units to
improve the well-being of the neighbourhood.
Combustion gas emissions from the mills have
also been reduced by improving the effective
ness of the combustion gas scrubbers.
At Joutseno, investments are being made in
the wood chip silo and the recovery boiler in
order to reduce malodorous gases, and other
emissions to the air.
The amount of waste sent to industrial
landfills has been reduced considerably due to
increased use of waste in civil engineering and
as a fertiliser. Metsä Fibre has reduced the
landfill waste by over 30 per cent since 2012.
SUSTAINABLITY IS PART OF
OUR DAILY OPERATIONS.
Metsä Fibre
LOST-TIME ACCIDENT
Finnish
FREQUENCY RATE
paper industry
INCIDENTS PER MILLION
WORKING HOURS, OWN PERSONNEL
30
25
20
15
10
5
0
2009
2010
2011
2012
2013
BENCHMARKING FINNISH FOREST INDUSTRIES FEDERATION
FOSSILE CO2 EMISSIONS
1,000 TONNES
250
200
150
SHARED SAFETY OBJECTIVES WITH PARTNERS
Metsä Fibre ranks at the top of the forest
industry in the world in terms of occupational
safety. Long-term efforts have resulted in
considerable reductions in accident frequency.
The Kemi mill had the best safety status in
2013, with an accident frequency of 7.1,
(8.7 in Metsä Fibre as a whole). We will con
tinue our focused efforts to reach the target of
zero accidents at work.
Our safety management system prevents
accidents before they occur. We emphasise the
significance of preventive measures, such as
our safety observation system and safety
rounds and talks. The safety programme also
includes investments in safety attitude train
ing at each mill. Metsä Fibre also requires that
its partners commit to occupational safety and
responsible operations. The objective is to
further improve the level of safety.
100
50
0
2009
2010
2011
2012
2013
EFFLUENT FLOW
1,000 M3
80 000
60 000
40 000
20 000
2009
2010
2011
2012
2013
READ MORE ABOUT
METSÄ GROUP’S
SUSTAINABILITY AT
www.metsagroup.com/sustainability
SUSTAINABILITY 13
16. MANAGEMENT OF
ENVIRONMENTAL IMPACTS
SHARE OF
CERTIFIED WOOD
80 %
2009
87%
2013
14 MANAGEMENT OF ENVIRONMENTAL IMPACTS
Production at the mills was at a good level in
2013. Metsä Fibre increased production vol
umes without increasing water consumption
and the specific load of wastewater also con
tinued to decrease in accordance with the
company's objectives. All of Metsä Fibre's
mills carried systematic work in order to
reduce the volume of wastewater. New process
technology solutions continue to be sought in
order to improve the efficiency of water usage.
Metsä Fibre's wastewater loads were under
control during the year under review.
The organic load to the mill decreased and the
specific load of organic load into waterways
remained approximately at the same level as in
the previous year. Nutrition loads to water
ways downstream from the production units
varied slightly. The wastewater permit limit
was exceeded once. The monthly level of the
phosphorus permit limit exceeded at the
Kemi mill.
Odours are the most prominent nuisance
caused by the mills, especially at the Äänekoski
mill. Compared to previous years, odour nuis
ENVIRONMENTAL INVESTMENTS
PULP MILLS, EUR MILLION
6
5
4
3
2
1
0
2009
2010
2011
2012
2013
17. ance increased at the Joutseno and Rauma mills,
mostly due to emissions caused by process
disturbances. The increase in production vol
umes for its part sets new requirements for the
recovery and processing of malodorous gases.
Concerning emissions into the atmosphere,
the daily permit limit was exceeded in the
malodorous gas boiler at the Rauma mill, and
the permitted sulphur dioxide content of the
recovery boiler was exceeded when heavy fuel
oil had to be burned during the mill start-up
after the annual maintenance shutdown. The
dust permit limit of the lime kiln was exceeded
at the Joutseno mill.
The volume of reused waste increased in
2013. In particular, the waste was used as
material in civil engineering and as a fertiliser.
Sludge and waste that can be burned were
processed in the recovery and bark boilers.
DEVELOPMENT PROJECTS
Metsä Fibre continues to develop its environ
mental performance systematically. In order to
reduce the wastewater load, water balances were
determined for the mills and options to reduce
the wastewater load were investigated. All mills
launched projects to reduce water usage.
The sources of odour were investigated at
the Äänekoski mill. In addition, a preliminary
technical survey on processing wastewaters
generated both in the municipality and the
WE IMPLEMENTED SEVERAL
PROJECTS TO INCREASE
THE PRODUCTION AND TO
REDUCE THE CONSUMPTION
OF ELECTRICITY AND
STEAM.
integrated mill site was initiated.
The causes of the organic load to the
treatment plant were investigated at the
Rauma mill, and the load to the treatment
plant was reduced. A decision was made to
conduct a survey on reducing strong malodor
ous gases in Rauma in 2014. Investments will
be made in a processing system for mild mal
odorous gases in 2014.
Department-specific COD load sources
were investigated and the COD load was
reduced in Kemi.
The Joutseno mill's gasification plant was
inaugurated in the spring of 2013. The bark
gasification plant is a significant bioenergy
project replacing natural gas burned in the
lime kiln with biogas made from bark. More
over, the mill's wood chip silo and the malo
dorous gas processing system in the silo will be
replaced in 2014. The investment will reduce
the mill's odour emissions.
In order to develop energy efficiency, the
mills implemented several projects to increase
the production and reduce the consumption of
electricity and steam. The most important basic
factor in environmental and energy efficiency is
the good usability of the mills. Efforts to pro
mote good usability will continue.
MATERIAL BALANCE
PRODUCTS
EMISSIONS
2013
2012
1,183
4,046
223,000
1,017
713
3,981
234,000
1,092
2013
2012
12.4
12.2
874
945
119,223
109,987
TO AIR
Sulphur SO2, incl. TRS sulphur t
Nitrogen oxides NO2 t
Carbon dioxide, fossil t
Particles t
MATERIALS
PROCESS FUELS
Fossil fuels GWh
WATER
Process and cooling water m3
2012
2.297
84,525
3,642
243,569
2.237
86,436
3,339
220,882
Electricity* GWh
Heat* GWh
Biofuel* GWh
596
863
1,293
691
739
1,463
2013
2012
*
Includes only sold energy
EFFLUENTS AND WASTE
EFFLUENTS
RAW MATERIAL
Wood million m3
2013
Pulp million t
Tall oil t
Turpentine t
Sawn goods m3
Chemical oxygen demand CODcr t
Biological oxygen demand BOD7 t
Phosphorus t
Nitrogen t
AOX t
29,223
502
23
331
282
27,169
397
25
397
277
42,853
177
62,664
135
SOLID WASTE
Landfill waste t
Hazardous waste t
MANAGEMENT OF ENVIRONMENTAL IMPACTS 15
18. ENVIRONMENTAL BALANCE
KEMI
604,421
564,454
RAUMA ÄÄNEKOSKI
TOTAL
2013
TOTAL
2012
2,296,596
2,236,972
243,569
JOUTSENO
243,569
220,882
SVIR
PRODUCTION
Pulp
T
Sawn wood
m
611,769
515,951
3
WOOD CONSUMPTION
Total wood consumption
1,000 m3
Certified wood
%
3,257
2,896
3,350
2,348
518
12,369
12,219
84
96
80
90
43
87
85
16,384
14,584
14,500
15,094
393
60,955
61,674
EFFLUENTS
WASTE WATER
Process water volume
1,000 m3
Total suspended solids
T
234
400
264
461
18
1,378
1,356
Chemical oxygen demand (COD)
T
5,707
8,393
10,260
4,814
49
29,223
27,169
Biological oxygen demand (BOD)
T
106
134
133
122
6.7
502
397
Phosphorus (P)
T
5.6
6.5
4.9
6.1
0.2
23
25
Nitrogen (N)
T
83
126
47
73
2.4
331
397
AOX
T
99
64
74
44
0
282
277
Sulphur dioxide (as SO2)
T
314
142
170
406
0.5
1,033
481
TRS (as S)
T
18
31
13
13
0
75
116
NOx (as NO2)
T
1,029
1,033
1,082
880
22
4,046
3,981
CO2 from fossil sources
1,000 T
57
62
46
59
0.1
223
234
CO2 from biomass
1,000 T
1,314
1,304
1,291
981
22
4,911
4,720
Particles
T
182
140
208
466
22
1,017
1,092
Landfill waste
T
11,693
0
10,855
14,415
5,890
42,853
62,664
Hazardous waste
T
31
52
50
44
0.1
177
135
AIR EMISSIONS
WASTE
ENERGY
Wood based fuel use
GWh
3,612
3,586
3,551
2,699
60
13,508
12,980
Fossil fuel use
GWh
287
220
160
207
0.5
874
945
Purchased electricity
GWh
-273
-174
-195
32
14
-596
-691
Purchased heat
GWh
-25
-432
-239
-167
0
-863
-739
16 ENVIRONMENTAL BALANCE
19. SPECIFIC EMISSIONS FROM PULP MILLS
IN THE NORDIC COUNTRIES
Specific emissions from Metsä Fibre’s and other Finnish and Swedish mills
producing bleached sulphate pulp are compared below. The figures for
Finnish mills in 2012 come from Finnish Forest Industries Federation and
the figures for Swedish mills from Swedish Forest Industries Federation.
CHEMICAL OXYGEN DEMAND (COD)
KG / PULP TONNE
50
45
40
35
30
25
20
15
10
5
RAUMA
KEMI
JOUTSENO
ÄÄNEKOSKI
0
Metsä Fibre mills 2013
Pulp mills in Sweden 2012
Pulp mills in Finland 2012
BAT max
BENCHMARKING ANNUAL REPORTS
CHLORINE AND OTHER HALOGENS BOUND TO ORGANIC MATERIAL IN EFFLUENT (AOX)
KG /ADT
0.50
0.45
0.40
0.35
0.30
0.25
0.20
0.15
JOUTSENO
RAUMA
KEMI
Metsä Fibre mills 2013
Pulp mills in Sweden 2012
0.05
0
ÄÄNEKOSKI
0.10
Pulp mills in Finland 2012
BAT max
BENCHMARKING ANNUAL REPORTS
PHOSPHORUS (P)
G/ PULP TONNE
100
90
80
70
60
50
40
30
20
10
ÄÄNEKOSKI
KEMI
JOUTSENO
RAUMA
0
Metsä Fibre mills 2013
Pulp mills in Sweden 2012
Pulp mills in Finland 2012
BAT max
BENCHMARKING ANNUAL REPORTS
SPECIFIC EMISSIONS 17