Developing a Circular Plastic Waste Strategy

DEVELOPING A CIRCULAR
STRATEGY FOR PLASTIC
WASTE MANAGEMENT AND
EDUCATION IN HONG KONG
INTERNATIONAL CONFERENCE ON SYNERGY BETWEEN SCIENCE AND SOCIAL
DEVELOPMENT IN SOLID WASTE MANAGEMENT
29 SEPTEMBER 2016
Dr Mervyn Jones
Sustainable Global Resources Ltd
U.K.

CURRENT PRACTICES
SUSTAINABLE GLOBAL RESOURCES LTD 2
Waste per capita per day
Tokyo
Metro
Taipei
CitySeoul City
Hong Kong

 One third of food
waste is wasted
 Positive correlation
between
consumption &
packaging
 Population & “middle
classes” increasing
THE CHALLENGE FOR FOOD & PACKAGING
Food
Water
Energy
50% increase
by 2030 (IEA)
50% increase
by 2030 (FAO)
30% increase
by 2030 (IFPRI)
CLIMATE
CHANGE

DECOUPLING CONSUMPTION & GROWTH
HK SAR

WHY A CIRCULAR ECONOMY?
Carbon
Recovery
Recycling
Repair
Re-use
Material
extraction
Disposal
Design &
Production
Use
Retail &
Distribution
Resource
Minimisation
Waste
Prevention
Water Materials
Stability Resilience Competition

BENEFITS OF A CIRCULAR ECONOMY
European Union €600 billion
The Netherlands
€7,3 billion
54,000 jobs
Sources: EU, Ellen McArthur Foundation, Club of Rome, TNO, WRAP
Sweden
3% trade balance
15,000 jobs
United Kingdom
~€30 billion
200,000 jobs
Denmark
 GDP 0.8–1.4%
7,000-13,000 jobs
Finland
GDP 0.33-0.66%
15,000 jobs
France
GDP 0.33-0.66%
100,000 jobs
Spain
GDP 0.33-0.66%
100,000 jobs

PACKAGING OVERVIEW
Packaging has very important role:
Protection; shelf life; portion control
Why closed loop approach:
Mechanical recycling better than SRF.
Incineration worst option (LCA)
Food grade to food grade packaging
adds greatest value
Quality is key:
Sourcing – collections and bale quality
Demand – end market requirements
Sorting
Materials Recycling Facility or Plastics
Recycling Facility – viability & size

Integrated thinking addresses
packaging at all stages of life
cycle to inform education
needs:
KEY PRINCIPLES
What will happen to it
afterwards?
Where does it come
from?
Who made it?
What is it made of?
How will it be used?
Purchasing
Use
Disposal

WHAT A SUCCESSFUL PACKAGING STRATEGY
REQUIRES
Government
Business
Consumers
Collections
• Ensuring supply of quality
material for recycling
Infrastructure
• Establishing the capacity to
sort, recycle & reprocess
• Supporting recycling
enterprises
Markets
• Building demand for &
confidence in recycled
materials

SUSTAINABLE GLOBAL RESOURCES LTD
Collections
& Sorting
De-risk &
incentivise
Investment
Evidence
base
Specifications
& Standards
SUPPLY DEMAND
Public-private
partnerships
The value chain
Informed choice
purchase and disposal
Developing markets
for materials
Technology
Quality
Waste
prevention
Procurement
Consumer
campaigns 11

BARRIERS TO VALUING WASTE

END MARKETS – FINANCIAL DRIVERS

13
INFRASTRUCTURE
 What are you aiming for?
 Ensure quality and
capacity by:
• Addressing technical barriers
• Determining capacity
requirements
• Providing financial support to
leverage private sector
investment
• Obtaining clarity on end
market requirements for
outputs (e.g. quality
requirements)
Sorting
Recycling

MARKET DEVELOPMENT
Encouraging demand for recycled materials
and products in existing markets
• construction sector e.g. inerts
• retail e.g. packaging
• agriculture e.g. food waste
Addressing barriers to market entry
Encouraging new business and retail models
Public sector procurement e.g. leadership

PET
HDPE
Food grade rPET pellet to
bottles and washed flake into
sheet.
Food grade rHDPE pellet. All
new milk bottles have at least
10% rHDPE. 30% by 2015
IMPROVING QUALITY OF REPROCESSING

WORKING WITH RETAILERS & BRANDS
• Design in recyclability
• Encourage innovation
• Match labelling on
packaging where
available
• Create demand for
recycled content
• Simplify packaging
where possible

Engaging
with
consumers

18
STRATEGIES TO REDUCE
HOUSEHOLD WASTE
 Changes to products, packaging &
labelling
• making it easier for consumers to buy the
right amount, and use what is bought, and
recycle packaging easily
 National / large scale
communication
 Community engagement &
support
• awareness raising & enabling behaviour
change

19
BEHAVIOUR CHANGE
• Role of packaging in food waste prevention
• National campaigns – ‘Love Food Hate Waste’ &
‘Recycle Now’ – ‘what to recycle and where’
• Communication materials for local authorities and
partners
• ‘On pack’ labels for packaging in partnership with
retailers and brands

EFFECTIVE MASS COLLECTIONS
• Materials streams:
– Plastics, glass, wood,
metal, paper &
cardboard, organic
• Kerbside recycling
• Bring sites
• Collections for re-use
• Take-back schemes

21
Social interventions to
deliver behaviour
change – social media
Collections designed for
different housing types
• types of container
• capacity of container
• collection frequency
Legal compliance for
collections
Simple ‘rules’
Consistency in national
recycling services
Can collections at home &
at work be the same?
Anaerobic Digestion
Sorting
MAKE PARTICIPATION EASY

NATIONAL CAMPAIGN - LOCAL DELIVERY
• Guidance by materials
stream
• Guidance by locality, e.g.
high – low densities
• Branding guidelines for
customising messages
• Guidance on away from
home & ‘on street’
• Guidance for businesses in
communicating with
consumers
Providing a consistent message, look and feel

TARGETING COMMON TEMPLATES

INTEGRATED STRATEGY FOR
ACTION
Improved design
Influencing production
& consumption:
• prevent waste
• increase recycling
Market development
Embed circular
resource efficient
thinking
Raw
material
extraction
Manufacturing
Retail or
service
Use
Collection
Recycling
Material
production
Re-use &
repair

CIRCULAR OPPORTUNITIES

TARGETING MESSAGES
Facts
To drive up
awareness
Guidance
To make it easy
to act
Benefits
To create the
personal
conviction of the
need to act

27
 Only start to talk about wider motivations once
people are engaged
INFORM WIDER MOTIVATIONS

IMPACT & EVALUATION
 National metrics
• Government statistics
• impact of regulation
 Business plan
• every 3-4 years
 Programme level
• sectoral
• product/material
 Mechanisms
• campaigns
• voluntary agreements
• financial mechanisms
• Benchmarking
• Forecasting
• Monitoring & reporting
• WRAP internal
• online reporting tools
• industry self reporting
• Evaluation
• independent
verification

 When asked what could make people recycle more at
the household, ‘better recycling labels on pack’ scored
7.6 (out 10) in terms of relevance.
 How often do consumers refer to the OPRL (i.e. use
the information rather than just notice it)
• 40% very often / fairly often
• 29% occasionally
 Recent research suggested that 62% of the
consumers recognise the OPRL
CONSUMER INSIGHT

LESSONS
…much more over here…not so much here
Don’t …….
Negative
• Irrelevant (your not talking
about me)
• Rational action
• I am told to (‘nanny state’)
• Your intelligence, not mine
Value …….
Positive
• Relevant to me
• Deeply held need
• I interpret
• My intelligence, not yours
 the tone of voice is…

THE BEHAVIOUR CHANGE
JOURNEY

THANK YOU
Dr Mervyn Jones
Sustainable Global Resources, UK
mervyn@sustainableglobalresources.co.uk

Developing a Circular Plastic Waste Strategy

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