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Marketing Roadmap
Introduction to Digital Marketing
What We Offer
Search Engine Optimisation
Our Approach
• Improve Google Crawling & Indexing
• Target Keywords & Content
• Get keywords in top pages of Google
• Get more backlinks
• More online Visibility
• Online Brand interactions
• Document publishing & Promoting
• Traffic optimization
• Code optimization
• Conversion optimization
Search Engine Optimization
Search Engine Optimization
Deliverables
• Increase Traffic
• Improved keyword ranking in Google
• Content optimization and sharing
• Increase leads count
• Document sharing
• Weekly Reports
• Monthly Reports
Website Design & Development
Content Marketing
Content Writing Services
• Website content writing
• Blog writing
• SEO copywriting
• Article writing
• Social media writing and buzz creation
• Sales copywriting, product descriptions and reviews
• Brochures and other marketing content development
• Business writing, including presentations, proposals,
reports, and guides
• Any other custom writing service
SOCIAL MEDIA
Social Media Strategy
Facebook Campaign
Social Media
Strategy
•Reviving the existing page
•Including creative
•Revising the cover page and including graphical content
•Lead capture form / tab
•Adding more advanced tabs
•Document sharing via dedicated apps / tabs
•Campaign targeting influencers
•Increasing likes, fans and adding more engagement
•Introducing information sharing content
•Reviving the fan engagement strategies
Social Media
Twitter
Social Media
Strategy
•Reviving Twitter Background
•Revamping and optimizing Twitter page
•Including creative
•Optimize tweets
•Increase followers
•Lead Generation: Convert Followers/Following to Influencers
•Increase Mentions
•Increase ReTweets
•Usage of relevant #Hashtags
•Usage of Trending Topics
•Tweets optimized with Landing Page URL’s
•Using webinar to promote tweets & engaging followers
Social Media
Google+
Social Media
Strategy
•Including creatives
•Content Development
•Increasing +1’s on Page
•Buzz Creation
•Joining Pages
•Adding Influencers to Our Circles
•Starting Discussions
•Sharing Links
•Video Sharing
•Photo Sharing
•Document Sharing (PDF, PPT, Whitepapers, Brochures, Notes…)
•Tagging
Social Media
Linkedin
Social Media
Strategy
•Revamp Company Page
•Add Product & Services Tab
•Add Careers Tab
•Add Product & Services Spotlight (Three customized banners for landing pages)
•Projects Display
•Projects Recommendation
•YouTube Sync on LinkedIn Page
•Company Status Updates
•Lead Generation
•Join relevant groups
•Targeting & Networking with the Influencers
•Starting Discussions in Groups
•Active participation in Q&A's
•Create Polls
•Launch & Promote Events
•Submit Feeds
•Share Presentations
•Integrate Blogs to the profile
Social Media
Pinterest
Social Media
Strategy
•Including creatives
•Creating Boards
•Adding High Resolution Project Images and Videos
•Develop Infographics
•Content Development
•Buzz Creation
•Drive referral traffic
•Lead Generation: Sync pins with Landing Page
•Integrating Profile with Other Social Media Channels/ Blogs
•Add Pins
•Influence Repins
•Influence Likes
•Photo Sharing with Links
•Follow Influencers
•Follow Relevant Boards
Social Media
Video Promotion
EMAIL MARKETING
Email Marketing
The Benefits
•Highly Targeted: dynamic, personalized content
•Immediate: shorter lead times
•Test and Refine: ensuring optimal results through continues
improvement
•Measurable: effectiveness of campaigns (ROI). Greater insight into
customer behaviour.
•Reach: Unlimited distribution globally, infinitely scalable
•Better Conversion Rates: seamless - uninterrupted process from
prospect to customer in a matter of clicks
•Cost effective: fast acting focused campaigns equals maximum
return on investment
Email Marketing
Mobile Friendly emails
•More than 3 billion people will be using smart phones by
2015
•Optimizing campaigns to small screens
•Making emails lighter.
•Using dynamically resizable images
•Active link suitable for mobile browser
Email Marketing
Photo Campaign
• Include your recipients photo in an
effective manner.
• Content to make your email exclusive
to your recipient.
• Increased Conversion rate
Email Marketing
Email Appending
•Increase sales opportunities with multi-channel
customers
•Reach customers via email for faster turnaround
•Reactivate lapse/inactive customers with new
contact
•Reduce marketing cost via email marketing and
Market effectively
•Save postage and expand your marketing options
Prime Data Boosters, Inc Capabilities

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