I was engaged to complete a rapid turnaround in a Sydney based franchise system. Within 18 months I completed an entire market and strategic review of the business and created a totally revised strategic platform and “go to market strategy”. This involved the comprehensive revaluation of the business model, menu, supply chain, operations, training systems, brand, and consumer segmentation. Other recommendations included exploration into new markets,innovations around social media and lower cost (shared) distribution strategies. Systematic board reporting evidences success to both Healthy Habits and the Group, via an increase in comparable sales and a significant reduction in losses.

1. Healthy Habits appoints Merrill Pereyra as Managing Director | QSR Media - QSR news for Australia's quick service restaurant industry 16/02/13 12:20 PM
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Healthy Habits appoints Merrill Pereyra as SIGN UP FOR NEWSLETTER
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Managing Director
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Merrill was previously the Assistant Vice President at McDonald's made solutions for QSRs
Pacific Islands.
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Mr Pereyra now heads the Healthy Habits franchise chain as Managing
Domino’s to roll out Pizza
Director and is looking forward to taking the brand to the next level. “It’s
Sliders
been around nineteen years, so its time to refresh the brand to a more Salsa’s Fresh Mex launches
modernised, fresher version which I plan to launch in June 2012. The Street Tacos
board is excited and supportive of the strategic plan and I have grown McDonald's Global sales down
brands innew territories for the past sixteen years, so this will be a for January, but how did
wonderfully exciting new challenge,” said Mr Pereyra. Australia fare?
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Mr Pereyra was born in Mumbai, India and has spent twenty-three
years working his way up through the ranks of the well know Fortune
500 company, McDonalds. Most of his career he’s held senior positions MOST READ
with the McDonalds Corporation, a company he regards as having one RELATED NEWS
of the most polarised brands in the world. He has dealt with currency 1 Salsa’s reveals 2013 roadmap: 50 stores, healthy
devaluations, coups, natural disasters all in a days work, and sometime Malaysian café having menus and more value
in countries as diverse as Saudi Arabia, Tahiti, America and Samoa. trouble in Australia 2 Find out what makes Espresso Lane Drive Thru
What's in store for retail in Coffee different
In 2001, McDonald’s introduced the big and tasty burger and also gave 2013?
Merrill the big and tasty “President’s Award” for the country’s highest 3 Malaysian café having trouble in Australia
RFG international franchisees
achiever and performer. Fast forward nearly a decade, Merrill’s up 4 Salsa's $34 million year
collaboration with McDonalds drew to a close as he wanted more time Find out what makes Espresso 5 RFG potential franchisees up 120%
with his wife and children and time to realise his own dreams again. Lane Drive Thru Coffee
different 6 McDonald's Global sales down for January, but
He used this time to write his first book, “Expand Your Brand – How to Find out what makes Espresso how did Australia fare?
Supersize Any Brand Anywhere in the World”, which is a must read for Lane Drive Thru Coffee 7 "Demand has gone ballistic in the last 12-18
all franchisees, retailers and those thinking of moving into the industry. different Months" says Michael Bate of Colliers about the
It will assist managers and executives to groom their business as well trend in QSR property
as excite and motivate. In this turbulent financial era it’s wise to pay 8 Fine dining at McDonald's?
attention to those who have forged a long-standing and outstanding
9 Yum Brands warns of earnings decline
success story. In twenty-three bit-size chunks you will learn how to
super-size your business and your bank balance. 10 Chart of the Week - How much ice-cream do QSR
customers eat?
He’s also developed a robust program for fast tracking employees from
functional leaders to Managing Directors and ensured the corporation
had a robust Talent Management system in place to support the growth COMMENTARY
of Developmental Licensee's across a number of countries. Coming Soon
His previous positions include Regional Manager at McDonald's Greater
Asia and Assistant Vice President at McDonald's Pacific Islands. He
attended Wharton University of Pennsylvania, INSEAD and the
Thunderbird School of Global Management and has a successful track up to our free weekly
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record in setting up new businesses in six countries, from the Middle
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