2. www.DaysofWrath.com
P&A (PRINTS & ADVERTISING)
INVESTMENT PROPOSAL
Celia Fox Entertainment LLC
8307 Grandview Drive, West
Hollywood, CA. 90046
CeliaFox@gmail.com

3. Investment Outline
Foxy Films has invested 15 million into the production and completion of an action gangster film entitled “Days of Wrath”.
All previous contracts have been resolved and the Company owns the clear chain of title.
• Foxy Films is looking for an investor to fund 18 million in P&A (Prints and Advertising).
• Investor’s cash flow would start to come in 75 days after theatrical release. It will take one full year before investor will be
paid back the majority of his money with interest. Please refer to the cash flow chart.
• Investor(s) will recoup money first and an interest rate of 12.5% per annum. After the investor recoups his original
investment, and receive 10% back end profit participation.
• The investment funding will be placed into a bank account specifically for Prints and Advertising of Days of Wrath. This
account will be accessible online for the investor(s) review. Foxy Films will execute the P&A marketing plan and P&A
itemized theatrical budget.
• Foxy Films plans to employ a major studio to release the film in over 2,000 screens in United States and Canada. We will
simultaneously release the film internationally as well. The top three theatrical chains in the U.S. consist of
Regal, AMC, Cinemark along with a few independents, depending upon the market and city.

4. Film Time Line
1. Foxy Films will sit down with distributors (Summit, Warner Brothers, Sony, Lions Gate etc.) and negotiate a Service Deal for
Days of Wrath. A distributor is hired on a “fee for service” basis and is contracted to distribute the film. This deal places
the Investor a step higher in the revenue “food chain,” by minimizing the Distributor's share from 65% (or higher) to 15%
in the U.S. theatrical market and triple the revenue in every other market. This will be especially significant with respect to
DVD sales and profits from all markets worldwide.
2. Foxy Films will then sit down with Twentieth Century Fox and Sony to discuss the DVD, On Demand, and TV release of Days
Of Wrath. We will then determine which company offers the best deal as both companies have already expressed great
interest in distributing the DVD of Days Of Wrath. They will not receive an upfront fee rather negotiate a percentage of the
profit from sales. We look to procure the distributor for DVD distribution for fifteen percent or less.
3. The film’s soundtrack contract will be finalized. Universal is interested in doing the soundtrack deal although Foxy Films will
also be sitting down with Universal Republic, Motown, Fontana, and Interscope to negotiate the best deal.
4. All Product Branding and Integration will be either in negotiation or finalized by the first few months.
5. All vendors will be contracted: General Marketing with our media buyer, Latin Marketing with Arenas & Clear
Picture, Urban
Marketing with the PMI Group. In addition will contract our; Poster House, Trailers, Online Marketing and Publicist for
Television, Radio and Print.
6. At this point (thirty to sixty days after funding), we will have a Theatrical, Home Entertainment and Soundtrack deal signed
with a release date. Everything from this point forward will revolve around the release date for the film – which will be the
priority of Foxy Films, for the next five to six months. The next phase in the U.S. is to make the project as visible as possible
through product placement and original marketing concepts. Now, we will explore options for foreign sales, since the deals
we have mentioned so far, will cover the USA and Canada.

5. Repayment Timeline
Approximate Timing of Cash Flows Based on Assumed Release Date of Fall 2013:
1. Theatre- payments starts at 75 days and continue thru 150 days as final settlements agreed.
2. Colleges, Military, Ships & Planes - start at 75 days and continue thru 120 days for late pays.
3. International Rights Advances- sales expected to occur Fall 2013 and will pay on delivery.
4. PPV Revenues - Hotels, Cable- starts at 90 days and be collected within the next 60 days.
5. DVD- will be released to public mid-May and payments will start 60 days thereafter and continue
for an additional 90 days. 15-20% of total will drift into years 2-4.
6. Pay TV Sale - HBO/Showtime/Starz sale- will be made after Box Office is known, to be paid 50% Spring and 50% Fall
2013.
7. Free TV Sales - FX, Comedy, Spike- sale will be made after Box Office is known, availability after the Pay TV sale
above, cash will be dependent upon the station actually airing the film, no cash till the 3rd year, then collect over
next 2 years.
8. Soundtrack Royalties- CD sales commence prior to theatrical release and will be collected over 6 months.
9. Apple’s game revenue will commence selling just after theatrical release and will collect over 6 months.
10. Investor payments will continue until all Prints and Advertising Funds have been returned, plus 12.5% interest rate.
Once Prints and Advertising Investor is paid back with interest rate, then Foxy Films will be compensated.
11. It will take a full year before Prints and Advertising investor will be paid back the majority of his money with interest.
After the investor recoups his original investment, investor will then get 10% back end profit participation. That will
continue until the movie stops profiting.

6. Projected Financials

7. Term Sheet
Days of Wrath, LLC (“Producer”)
P&A Facility: 18 million
Interest Rate: 12.5% per annum
Distribution: Funding conditional on reaching an agreement with an approved
theatrical motion picture distributor in the United States
(“Domestic Distributor”) to handle distribution of the Picture in North
America.
Recoupment: P&A Facility plus interest recoups out of 100% of the domestic revenues
net of Domestic Distributor’s distribution fee and on a pro rata basis with
any other P&A provider(s).
The Distribution fee will be in accordance with Distributor for the
theatrical Release and Foxy Home Entertainment for the DVD release.
Thereafter, Producer to recoup production cost plus interest.
Profit Participation: P&A Provider to receive an amount equal to a pro rata share (with any
other P&A provider) of 10% of Producer’s share of worldwide net
proceeds after Producer recoups 100% of the cost of production plus
interest from all sources.

8. One Sheet
Synopsis
In one of the most advanced cities in the most advanced country in the world, the law of the jungle still applies. “Days of Wrath”
tells the story of gangs in Los Angeles, the media who exploits them and the consequences of both. Byron Gordon, a
handsome, wealthy playboy owner of a struggling Los Angeles television station, KIND, finds reporting on gang warfare good for
ratings and good for profits, but he finds much, much more—a gang leader son he didn’t know he had, threats and danger from a
gang boss that could destroy him and his business, and a love that he finds when he least expected it.
Urban/Action/Gangster Films - Box Office
In 2009, box office receipts were well beyond the 10 billion dollar mark, which has never before been accomplished. This was the
second year that U.S. ticket sales have posted record-breaking numbers. Most urban/action/gangster films that were released
during 2009/2010 had opening box office earnings of over 10 million dollars.
Takers ------------------------------ 20,512,304
Death at a Funeral ---------------16,217,540
Brooklyn’s Finest -----------------13,350,299
Machete -------------------------- 11,416,164
The Lottery ------------------------10,652,297

9. Celia Fox Bio
The Foxy Films CEO has been immersed in filmmaking and entertainment since her preteens, whether
writing and directing short films or producing her own theatrical performances. Not long after her
arrival in Hollywood from her native Philadelphia over a decade ago, she chose to forgo what had been
a successful run of “L A Underground,” her one-woman show, to devote all her attention to movies.
She wrote and produced her debut feature, Wasabi Tuna, starring the late Anna Nichole Smith and
former Saturday Night Live alum Tim Meadows, which became an instant cult-hit.
She was inspired to write her next feature, Days of Wrath, after meeting with actors who had come
from gang lifestyles. Celia made her directorial debut with film stars Jeffrey Dean Morgan, Wilmer
Valderrama, Taye Diggs and Laurence Fishburne. Once again, the industry has taken notice: Not only
has Ms. Fox delivered an authentic portrayal of the effects of gang life on gang members, their families
and the community at large, as well as the media’s role in covering those effects.
Citing filmmakers like Ridley and Tony Scott and films like Man on Fire, American History X and Training
Day as influences, Ms. Fox has dedicated herself to producing the kinds of stories usually reserved for
big-budget studio slates, but at a fraction of the cost. Whether delivering feature films or television
dramas, her Foxy Films banner signifies the presence of a new and very loud voice in American
entertainment: “I’m always focused on telling stories that the mass audience can relate to. Stories with
action, pain, conflict and eventual triumph. Stories about our human condition, no matter what we
look like or where we call home. And now, Hollywood had better get ready. It’s a new day, and women
are leading the way.”

10. Film Cast

11. Film Cast
Jeffrey Dean Morgan Laurence Fishburne Amber Valletta
The Possession Contagion The Spy Next Door
Red Dawn Mission Impossible Gamer
Watchmen The Matrix Hitch

12. Film Cast
Wilmer Valderrama Brandon T. Jackson
Larry Crowne Tooth Fairy
Columbus Day The Day the Earth Stood Still
Unaccompanied Minors Tropic Thunder
Taye Diggs Faizon Love
Dylan Dog: Dead of Night Couples Retreat
Malibu's Most Wanted Idlewild
Equilibrium Elf

13. Marketing Strategy
Gangster films are morality tales of pursuit of the American Dream and success stories turned upside down in
which criminals live in an inverted dream world of success and wealth. Often from poor immigrant
families, gangster characters often fall prey to crime in the pursuit of wealth, status, and material possessions
(clothes and cars), because all other "normal" avenues to the top are unavailable to them.
Presently, given the surge in the domestic and foreign theatrical box office, we feel it is the best time to
release this film theatrically. Jeffery Dean Morgan, the star of Days of Wrath's last film, The
Possession, released August 31st, 2012, grossed 49,130,154 domestic and 27,561,295 foreign.
The multi-ethnic and multi-cultural nature of “Days of Wrath” lends itself to a myriad of marketing and
distribution strategies. This film will be marketed to the largest going theater audience which are Caucasian
males and Latino males under twenty five.
Analysts say that compared with other groups, Latinos are the fastest-growing segment of the movie going
audience and buy more DVDs. Figures showing that 37 million Hispanic moviegoers bought 300 million tickets
in 2009, a per-moviegoer rate of more than eight tickets a year, the highest of any ethnic group.
Every movie is different and the promotions department must figure out what type of campaign will be the
most effective at reaching their target audience. Based on this research, the movie marketers decide how
much of their budget to spend on each different media outlet.

14. Marketing Strategy
Opening weekend has become so important, that most if not all of the publicity and marketing is
centered on breaking out from all the “noise” in the marketplace that weekend and attracting the
biggest audience, even audiences who might not have wanted to come see the film as their first or
second choice. Most big-budget movies are marketed to the widest audience possible, so ads blanket
television networks, online, newspapers and magazine, but there's no focus. Chances are that with
every blockbuster movie marketing campaign, millions of dollars are lost on people who would never
see the movie, no matter how good it is.
* Our solution is the niche buster, a smaller movie marketed heavily to a highly specific audience.
Around the same time that the first trailer hit the theaters, we will unveil an official website for the
film. The website allows visitors to view multiple versions of the trailer, watch behind-the-scenes
interviews and mini-documentaries, read plot synopsis, download cell-phone ringtones and desktop
wallpaper, play games, chat in forums and even pre-order tickets. The official movie website is only the
beginning of a much larger Internet marketing campaign.

15. Marketing Strategy
We plan to roll out favorable press coverage in newspapers, magazines and on entertainment TV shows, as
the release date draws closer. One of our main movie publicity tactics will be the press junket. At a press
junket, journalists, entertainment reporters and movie critics for our specific niche are flown out to a special
location for a day or weekend of interviews with the stars and creators of the film.
Weeks before the movie opens nationwide our promotions department will start an all-out publicity blitz.
The idea is to bombard our specific audience with so many images and promos for the movie that it becomes
a "can't miss" event. Movie marketers will plaster the sides of buses with huge ads, place billboards all
around the city, run tons of teaser trailers on TV, place full-page ads in major newspapers and magazines, and
the movie's stars will show up on major talk shows, all marketing heavily to our highly specific audience.
Another marketing strategy will be a publicity stunt, an orchestrated media event where we place “wanted
posters” all over our cites of Danny boy at barber shops, grocery stores, light poles etc. to make our character
a real person and draw further attention to the opening of the movie.

16. Target Market
1. Target: Caucasians
Actors: Jeffrey Dean Morgan /Amber Valletta / Wilmer Valderrama / Laurence Fishburne
Network television: ABC / NBC / CBS / FOX
Cable television: HBO / IFC / MTV / VH1
Talk Shows: The View / Conan O’ Brien / Jimmy Fallon / Good Morning America / David Letterman
National magazine: Entertainment Weekly / GQ / People / Maxim / Etc…
Local newspaper: New York Post / Los Angeles Times / Miami Herald / Etc…
Network radio: Mainstream / Top 40 / Pop radio
Web sites: MySpace / Facebook / Twitter / Etc…
2. Target: Hispanics
Actors: Wilmer Valderrama / Ana Claudia Talancon / Lupe Ontiveros / Jesse Garcia
Network Television: Univision / Telemondo / Galavision
Cable Television: MTV3 / MUN2 / LATV / SITV
Talk Shows: Despierta America / Sabado Gigante / Primer Impacto
National Magazine: People En Espanol / Urban Latino / Latina / Etc…
Local Newspaper: NYP Tempo / El Popular / El Diario / Hoy / Azteca News
Network Radio: Tropical Latin / Urbano / Mexican Regional / Spanish Contemporary
Web Sites: Univision.com / Batanga.com / Lamusica.com / Icaramba.com
3. Target: African-Americans
Actors: / Laurence Fishburne /Taye Diggs / David Banner / Rick Ross / Brandon T. Jackson
Cable television: BET / MTV2 / SPIKE TV / TVOne
Talk Shows: Tavis Smiley / Wendy Williams / Tyra Banks Show / 106 & Park
National magazine: Black Man / XXL / Source / King
Network radio: Rhythmic / Urban / Urban AC
Websites: Worldstar.com / Nahrigth.com / 2dopeboys.com

17. EVENTS PUBLICITY
· Screenings for media, groups, leaders and consumers · Press Kits, press releases, production notes, trailers,
· Staged events for product launch and promotions stills
· Database of 2,000+ conferences for booths, trailers, · 3,000+ mainstream and niche media outlets
materials, promotions · Publicist
PROMOTIONS ADVERTISING
· Radio Promotions through 2,000+ radio stations · Advertising – print, radio, TV and web ads, infomercials
nationwide
· Web Promotions to thousands of websites
· Sweepstakes – online and retail
MATERIALS WEB
· Print – creation, printing, and fulfillment of flyers, posters, · Resource websites
guides, etc. · Social networking, viral buzz
· Video – creation of resource DVDs, trailers, screeners, · Online press room, Screening RSVP system and
EPK’s E-vite system
· Product - T-shirts, stickers, mugs, calendars, hats, toys, etc.
· Communications - 800 #s, email blasts, fax blasts

18. Target Cities
New York, NY Minneapolis, MN Hartford, CT
Los Angeles, CA Cleveland, OH Raleigh, NC
Chicago, IL Denver, CO Nashville, TN
Philadelphia, PA Sacramento, CA Kansas City, MO
San Francisco, CA Orlando, FL Miami, FL
Dallas, TX St. Louis, MO Greenville, SC
Washington DC Pittsburgh, PA Salt Lake City, UT
Atlanta, GA Portland, OR San Antonio, TX
Houston, TX Baltimore, MD West Palm Beach, FL
Detroit, MI San Diego, CA Grand Rapids, MI
Tampa, FL Charlotte, NC Birmingham, AL
Seattle, WA Indianapolis, IN Harrisburg, PA
Phoenix, AZ New Orleans, LA Norfolk, VA

19. Online Campaign
mPRm was founded in 1998 by PR veterans Rachel McCallister and Mark Pogachefsky, bringing together a
group of communications specialists whose expertise spans entertainment, technology and consumer
brands. Our work includes the launch of companies, brands, technologies and networks that have changed
the culture, as well as countless entertainment and brand properties. Some highlights include:
Film: Creating and implementing comprehensive campaigns for critically and commercially acclaimed
films, such as: Brokeback Mountain, March of the Penguins, Good Night and Good Luck, Monster, An
Inconvenient Truth, Saw II and III, The Pianist, Traffic, among many more managing public relations, events
marketing and production for a wide range of clients including Independent Spirit Awards, The Hollywood
Reporter, The Hollywood Chamber of Commerce, The Italian Feast of San Gennaro Festival, and I Have A
Dream Foundation - Los Angeles.
Lifestyle: We apply our trademark ingenuity, intuition and effective media strategies to lifestyle brands and
advocacy organizations – tapping into trend-setting audiences, the ever-changing youth culture and ethnic
communities with powerful motivating messages. mPRm is a leader in reaching the influential gay, African
American, Latino, Asian and under-30 markets for product launches, promotions, special events or causes.

20. You don’t get to be the best because you are the oldest…
you get to be the oldest because you are the best.
ARENAS is a diversified entertainment and media company founded over 20 years ago and has been
recognized as the foremost authority in marketing entertainment products to U.S. Latino audiences.
ARENAS believe that, in order to develop the most effective marketing campaign, client partnerships must
involve an honest evaluation of the diverse, ever-changing consumer. We are dedicated to developing
marketing methods, which target each segment of the evolving U.S. Latino population within the
acculturation spectrum.
ARENAS are completely focused in marketing entertainment to the U.S. Latino market. Unlike any other
marketing or advertising agency, every team member, from media planning to corporate finance to the front-
desk receptionist, plays a role in contributing to our clients’ successes.
ARENAS offers marketing strategy, creative advertising, media planning, media buying, research, publicity
and promotions Arenas has worked on over 300 films and TV programs including:
King Kong (UNIVERSAL); War of the Worlds (PARAMOUNT); 8 Mile (UNIVERSAL); 2Fast 2Furious
(UNIVERSAL); The Scorpion King (UNIVERSAL); The Mummy Returns (UNIVERSAL); Shrek (DREAMWORKS) and
Shrek 2 (DREAMWORKS); Mel Gibson’s Apocalypto (DISNEY), as well as such cross-over films as Selena
(WARNER); My Family (NEW LINE); Like Water for Chocolate (MIRAMAX); and Empire (UNIVERSAL/ARENAS).

21. Our Mission at IGT Media Holdings, Inc. is to provide our Clients with value that they cannot readily achieve
on their own or through other sources. We are a full service agency, offering clients everything from strategic
planning and research to media buying. We are best known for our very successful national and regional
advertising campaigns.
Highlights:
Our planners and buyers average over 25 years in the industry this combined with our principals extensive
experience in retail, travel, direct response and packaged goods advertising has provided insights not
normally available to most mid-sized agencies.
We employ the latest, most sophisticated online planning and research tools available to the advertising
industry including Strata, Smart Plus, Squad,Tapscan Qualitative Data, Scarborough, MRI, TNS
Intelligence, Arbitron, Nielsen and SRDS.
Combine these unusual media insights with our huge buying power in markets around the county and you
have unbelievable power to deliver your message.
IGT maintains relationships with thousands of advertising partners, including:

22. BLT & ASSOCIATES
BLT & ASSOCIATES WILL DESIGN THE “DAYS OF WRATH” POSTERS, HERE ARE JUST A FEW OF THE POSTERS THEY HAVE DESIGNED.

23. Soundtrack
Foxy Films and Universal Music will combine artists from the film i.e. Rick Ross, David Banner as well
as today’s top artist including Snoop Dogg, who has already produced a track for the film. The
soundtrack will also include some of the top selling Latino artists to give the album a universal appeal.
We will be working with Jessy Terrero, who has worked with 50 cent, Akon, Neo, Rihanna as well as
many others, to produce superior videos for MTV, MTV2, and BET. These videos will be dropped in a
comprehensive campaign three months prior to the theatrical release.
The street campaign for the soundtrack will consist of radio interviews with the artists on the
soundtrack and in the movie, support in the clubs from individual DJs, wrapped vans in cities where
Days of Wrath will be released. Combining the use of video and radio to hype the movie along with
the soundtrack will create a highly specific niche buster blanket effect on our target demographic.
We have a full service marketing and promotion company focused on targeting the Caucasians, Latino
and African-American youth markets in the U.S.. We will ensure that Days of Wrath receives intensive
exposure in all relevant music outlets and still manage to maintain its theatrical credibility as a film.

24. Radio Promotion
Our radio promotional department will keep weekly contact with college radio and commercial
stations. So we can track the progress of the record and allow us to provide detailed reports each
week, which includes our staff's recommendations and comments. In conjunction with our street
team we will also implements product giveaways and arrange station IDs.
Clear Channel - Owns and operates more than 1200 radio stations in the United States.
Emmis Communications- EMMIS owns the two most influential hip hop stations in the world - Power
106 in L.A. and HOT 97 in N.Y.C.
Radio One - is one of the nation's largest radio broadcasting companies and the largest radio
broadcasting company that primarily targets African-American and urban listeners.

26. THEATRICAL RELEASE
PROJECT BUDGET : 15,000,000

27. THEATRICAL RELEASE
PROJECT BUDGET : 15,000,000
A spread sheet copy of the P&A budget attached