A cloud-based trends management platform curated with 100 African trends and 500+ inspirations

1. NEW CLOUD-BASED TREND SOFTWARE CONNECTS THE DOTS TO
OPPORTUNITY SPACES FOR INNOVATION IN SELECT AFRICAN REGIONS
WHAT ARE THE UNIQUE FEATURES OF THE AFRICAN TRENDSTAR?
The AfricanTrendstar providesactionableinsightsfor Innovation
and Trend Managersto act on targeted and tailoredAfrican trends
analysisandinspirationsviathe cloud-basedLacunaRadar
softwareplatform.
Jump-startyourInnovationProgram with themost comprehensive
African Trends and TechnologyInnovationManagement Platform in
the world.
Segments and filtersarecreated to enable brands to monitor
activitiesin markets andsocieties,track new technologiesand
detect potential for disruptivecross-industryinnovations.
• Sector focus:Retail | foodand beverage | insuranceand banking |healthcare| media| fashionand textiles |transport andenergy
• Regional focus:North,South,East,West & Central Africa
The AfricanTrendStar’s dataresearch isbacked by a 50-Page African ForesightandTrends Report for 2016 availableexclusively toourcustomers.
Witha world-class hostingenvironment in the background, Lacuna Radar
adapts toyourrequirements withina snap. Lacuna Radar integrates into
yourenterprise security platform, including SSO and various APIs.
CLOUD-BASEDTRENDMANAGEMENT
SOFTWARE:SECUREANDSCALABLE
Lacuna Innovationhas over 10years experience lending innovation
projects and coaching1000+innovationmanagers around the world.
EXPERTISEOFONEOFTHEWORLD’S
LEADINGFRONTENDINNOVATIONFIRMS
Analysis by one of Africa’s top 5 rated female futurists, bringing academic
rigor,market insightand deep trend analysis.
AHOLISTIC WORLDVIEW
The platform is a fun, engaging and interactive way for global innovation
teams to collaborate on projects, track information and access the latest,
relevant trend information.
AVAILABLE24/7FORCROSS-FUNCTIONAL,
GLOBALTEAMCOLLABORATIONS
The African TrendStar has a dedicated team of trend researchers and
analysts witha quality management system used to verify each trend.
TRENDQUALITYMANAGEMENTSYSTEMANDTEAM
BANKABILITYOFTHE4-STEPMETHODOLOGY
1) Identify& Analyse Trends
2) DiscoverOpportunities
3) Understand Unmet Needs
4) Develop Concepts
LacunaRadar | Berlin – Cape Town – London – Kathmandu | www.lacunaradar.com | info@lacunaradar.com
Copyright2016, LacunaRadar Ltd.
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2. INCLUDED IN THE ANNUAL SUBSCRIPTION
TRENDIT
A trend toolbox designed with trend cards mapped by areas ofchange to enable yourcompany toidentify
and rate the most relevant trends to use to build yourinnovation portfolio.
LACUNA’S2016AFRICANTRENDMAP
Our expert trend research team maintains a cross-industry Trend Map organisedby Mega Trends and
industry clusters.
TRENDACTIVATIONCARDS
Trend cards provide descriptions oftrends, insightsinto the area ofchange, trend drivers, inspirations
related to trends and any related trends. This ensures a standardized understanding and activation of
what atrend means, howit may likely play out and what the implications mightbe to yourbusiness.
AFRICANTRENDSTARWORKSHOPS
Bi-annual Trend Workshopsare conducted at yourlocation of choiceto establish and maintain a sufficient
understanding oftrends withinyour business units. As an outcomeof the initial Trend Workshop,a
baseline Trend Relevance Map will be developed to guide yourfuture trend work.
CAPABILITIES
• Discoverover100curated,connected,
classifiedandratedAfricanTrends
• Access500Africaninspirationsandover3000
connectedcross-industryglobal inspirations
• Exportandactivatetrendinformationusingpre-
defined,customizableTrendActivationTemplates
• Supportingmultiple curationmodelsby
whichyourteamcanco-curate,ifsodesired
• Assessingthetrendsaccordingtoyourcompany’s
ownratingfiltersandsetaCourseofAction
• Enablingcollaborative trendrating,
activationandlearningthroughthe
LacunaRadarplatform andWorkshops
LacunaRadar | Berlin – Cape Town – London – Kathmandu | www.lacunaradar.com | info@lacunaradar.com
Copyright2016, LacunaRadar Ltd.
2AFRICANTRENDSTAR|PRODUCT SHEET

3. AFRICAN TRENDSTAR USE SCENARIOS
Keep trackof the relevant corporateenvironment withcategorized,
structured, connected and well-researched trends withinan intuitive
online workspace
ENVIRONMENTALSCANNINGOFTRENDS
Use regularly updated trend informationtoidentify unmet consumer
needs that are either ripe for yourvalue proposition,orpresent an
opportunityto reorganise existing resources for true value creation.
LEVERAGETRENDSTOINFORMUPSTREAMVALUECREATION
Evaluate and align Trends and Technologieswithyourindustry-specific
criteria. Create expert communities and a holisticknowledgebase. Be first
to identifynew opportunitiesto reach yourcompany’s strategicgoals.
TRENDANDSTRATEGYALIGNMENT
Trends, Technologiesand Inspirations are all interconnected and
evaluated fromall angles. Withour build-in methodology,Opportunity
Spaces for innovationand growthis better identified and defined.
IDENTIFICATIONOFNEWINNOVATION
OPPORTUNITIESUNDERPINNED BYTRENDS
Targeted innovation within Cross-industry Opportunity Spaces enhances
ideation quality.
CONNECTTHEINNOVATIONDOTSTOCREATENEWCONCEPTS
ETHNOGRAPHICFIELDRESEARCHTOSPOTTRENDS
Use our intuitive smartphone app tocapture inspirationsand
observations the mobile way. Allow staff to be trend scouts and engage
external communities to dive into trends where theyhappen!
LacunaRadar | Berlin – Cape Town – London – Kathmandu | www.lacunaradar.com | info@lacunaradar.com
Copyright2016, LacunaRadar Ltd.
ABOUT LACUNA RADAR - Lacuna Radar provides a comprehensive solution to sustainably identify, organise and manage
cross-industry trends, technologies and insight related information within a single platform. We enable our global
customers to manage their Front-End Innovation activities more meaningfully with the aim to develop and sustain a
world class innovation pipeline. Our methodology is reflected in an intuitive technology platform that is combined with
an assortment of regularly updated content plans, in order to give any business the innovative advantage. Lacuna Radar
is headquartered in Berlin with offices in Cape Town, London and Kathmandu.
BOOK A LIVE DEMONSTRATION OF THE AFRICAN TRENDSTAR AT WWW.LACUNARADAR.COM
3AFRICANTRENDSTAR|PRODUCT SHEET