Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry, covering Amazon, Google, Facebook, Instagram, and more.
THIS SLIDE IS WORTH TAKING TIME ON:
Our “mission” or what we do… is:
We help: we are a services business
The best brands in the world: our focus is Fortune 1000
Create competitive advantage: meaning we don’t just do campaigns, we help them build value over time
Through people-based marketing: this is our “North Star,” and it’s what we believe helps our clients win in the market
We believe in marketing to people (not proxies) is a key message – that audiences are defined by real people (IDs) and not guessing (pixels, panels, proxies)
Where do we see the marketing going? We see a future where marketing is more personal in EVERY MOMENT. And there is a formula:
DATA – informs every moment
TECHNOLOGY – powers the delivery of each moment
CREATIVITY – makes each moment a chance for intimate, emotional connections
5,200 people across the globe, and growing.
Organized into three regions: Americas, EMEA, APAC, and Australia
Produced quarterly Since 2011
Established programs (same-site data)
Large sample
Primarily US data
Outlier data dropped