Thanas Goga

Albania Albania

Advisor to the Minister at Ministry of Health

Advertising / Marketing / PR

• Designed, supervised & implemented quantitative & qualitative market, advertising & media research projects, as well as responsible for all media planning, scheduling & buying operations. • Conducted analysis and implemented usage & attitude studies, customer satisfaction surveys, mystery shopping research, branding preference, ad testing, audience analysis & media services, for domestic & international clients. • Designed & developed proprietary optimization modeling software used routinely for media services & operations, as well as marketing & communication budgeting. Specialties: • Media audience research methods and applications; • Quant...