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Using Visual Social Media to
Ignite Imagination and
Build Community
Meredith Gould
@meredithgould
We’re focusing on…
2
Engaging online audiences
with images using:
With a nod toward: Visual story telling!
20112010
201320...
Also focusing on…
3
Easy-to-use design platforms:
With a nod toward:
Visual Social Media
4
 Visual: Users post images – art, photography,
GIFs, videos.
 Social: Viewers may post and respond...
Success depends on…
 Thinking visually about goal(s) and message(s)
 Consistent branding across all profiles
 Engaging ...
Types of images include:
6
 Photo (static image)
 Quotes
 GIFs (animated looped image)*
 Meme (humorous image w/text t...
About Pinterest
 For collecting and organizing images
 For projects, event planning, inspiration, wish
lists – for visio...
Do not obsess about…
8
 Getting lots of comments
 Racking up repins and s
Do focus on…
 Adding “Pin It” buttons to you...
Tips for winning Pinterest…
9
 Create a strong profile
 Use keywords to enhance searchability
 Add “pin it” buttons to ...
More tips for winning Pinterest…
10
 Use search to review how similar organizations
use Pinterest (“pinners,” “boards”)
...
11
About Instagram
 “Like having a darkroom in your phone!”
 Still and video options
 Instagram Direct allows text/video;
...
Tips for winning Instagram…
13
 Create a clear profile w/URL
 Use lots of hashtags (#)
 Craft great captions
 (Maybe)A...
Instagram Apps/Tools…
14
 IconoSQUARE: get to Instagram via
computer; analytics
 Layout: collage
 Instatag: tag with po...
About video…
15
Challenges:
 Quality
 Length
 Interest
 Strategy!
6.5 seconds 15 seconds
1 to 10 seconds
then gone!
No...
16
 Where is your audience?
 Are you comfy with the platform?
And…
17
Image editing...
18
www.canva.com www.ribbet.com
www.picmarkr.com
https://snappa.io/app
Crop and fix; add filters and text...
Free stock photos . . .
19
Picjumbo: http://picjumbo.com
Pixabay: http://pixabay.com
Flickr Creative Commons:
https://w...
20
Questions?
You’re invited to contact me…
 Website: www.meredithgould.com
 Twitter: @meredithgould
 LinkedIn: www.lin...
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Using Visual Social Media to Build Community

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Images are the swiftest, easiest, and most compelling way to enhance your online message. Which platforms to use? Which images work best? How will you create them? What if you just don’t “get” visuals or design? Protips for success and recommendations for DIY design platforms. Session presented at ALDE Ignite 2016.

Veröffentlicht in: Soziale Medien

Using Visual Social Media to Build Community

  1. 1. Using Visual Social Media to Ignite Imagination and Build Community Meredith Gould @meredithgould
  2. 2. We’re focusing on… 2 Engaging online audiences with images using: With a nod toward: Visual story telling! 20112010 20132011 as Picaboo 2015
  3. 3. Also focusing on… 3 Easy-to-use design platforms: With a nod toward:
  4. 4. Visual Social Media 4  Visual: Users post images – art, photography, GIFs, videos.  Social: Viewers may post and respond to comments. And work because they:  Remove language barriers  Boost engagement  Fast impressions and visceral connection  Start conversations
  5. 5. Success depends on…  Thinking visually about goal(s) and message(s)  Consistent branding across all profiles  Engaging a few key participants  Generating audience  Tagging with keywords/hashtags  Pacing posts 5 Start with strategy!
  6. 6. Types of images include: 6  Photo (static image)  Quotes  GIFs (animated looped image)*  Meme (humorous image w/text that’s copied and spreads swiftly)*  Infographic (chart/diagram to show info)* *Advanced applications!
  7. 7. About Pinterest  For collecting and organizing images  For projects, event planning, inspiration, wish lists – for visions  More transactional than relational  Primarily used by women  “Pins” more durable than tweets or posts  Personal Profile and Business Page options 7
  8. 8. Do not obsess about… 8  Getting lots of comments  Racking up repins and s Do focus on…  Adding “Pin It” buttons to your website  Tactical cross-posting Tags  Inviting people to “pin” to boards
  9. 9. Tips for winning Pinterest… 9  Create a strong profile  Use keywords to enhance searchability  Add “pin it” buttons to your website  Set up a variety of boards  Create group boards  Create images with text overlay http://pinstamatic.com/ http://pinwords.com
  10. 10. More tips for winning Pinterest… 10  Use search to review how similar organizations use Pinterest (“pinners,” “boards”)  Create board descriptions with keywords  Craft great captions for pins, include links  Publicize via other platforms  Pins shared on FB personal profiles only  (Maybe) pin videos and/or GIFs  Use “rich pins” [business accounts, metatags]  Build community by sharing and “re-pinning”
  11. 11. 11
  12. 12. About Instagram  “Like having a darkroom in your phone!”  Still and video options  Instagram Direct allows text/video; individual/group messages  Easily integrates with other social media  Now allows easy toggling between accounts 12
  13. 13. Tips for winning Instagram… 13  Create a clear profile w/URL  Use lots of hashtags (#)  Craft great captions  (Maybe)Add geo-location  Use filters that work well visually  Cross-post to strategically  Pin images to Pinterest  Follow who you want to reach  Make it fun as well as illuminating
  14. 14. Instagram Apps/Tools… 14  IconoSQUARE: get to Instagram via computer; analytics  Layout: collage  Instatag: tag with popular hashtags  InstaQuote: add text Use what works, ditch what doesn’t
  15. 15. About video… 15 Challenges:  Quality  Length  Interest  Strategy! 6.5 seconds 15 seconds 1 to 10 seconds then gone! Note: IG, Vine, Snapchat are also messaging platforms.
  16. 16. 16  Where is your audience?  Are you comfy with the platform?
  17. 17. And… 17
  18. 18. Image editing... 18 www.canva.com www.ribbet.com www.picmarkr.com https://snappa.io/app Crop and fix; add filters and text to images Add a watermark
  19. 19. Free stock photos . . . 19 Picjumbo: http://picjumbo.com Pixabay: http://pixabay.com Flickr Creative Commons: https://www.flickr.com/creativecomm ons Snappa: https://snappa.io/ Google it! “Free stock photos”
  20. 20. 20 Questions? You’re invited to contact me…  Website: www.meredithgould.com  Twitter: @meredithgould  LinkedIn: www.linkedin.com/in/meredithgould

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