What you don‘t measure doesn‘t grow.

1. APA Social Media Marketing
Report
Work Done October2018

2. Set KPIs forOctober
• Aim for 1000 Link clicks to ticket sales platform
• Increase number of engagements by100%
• Increase targeted followers by100%
• Increase reach by100%

3. RESULTS FOR WORK DONE IN OCTOBER

4. Results: Engagement increased on Facebookby
95%
Action Points
• We used videos in the form of previous campaigns
and tagged the agencies and productions houses
that worked on the campaign to increase
engagement from a relevantaudience.

5. Most Engaging Post onFacebook

6. Results: Engagement on Twitter Reducedby
50%
Before After
Action points
We used more videos which do not allow tagging hence the low rate of engagement

7. Most Engaging Post onTwitter

8. Results: Increased followers on Facebookby
8.6%
Before After

9. Results: Increased Reach on Twitter by21%
Before After

10. Results: Increased Reach onFacebook by 109%
Action Points:
• We shared the APAvideo
from the APACocktail
brief and tagged those
who attended. This
resulted in more shares,
comments and likes.

11. Recommendations for November2018
• Work closer with partners like protel to create more engaging content
• Interview thought leaders to tap into their audience
• Push ad banners for ticket sales using Facebook & Twitter

12. Summary
KPI Objectives
(September)
KPI Objectives
(October)
KPI Objectives
(November)
Learnings
Reach 100,000 126,000 200,000 Work closer
with influencers
to improve
targeted reach
Engagement 64 25 100 Use more
pictures on
Twitter to allow
tagging.
Followers 1,384 1,408 1,708 Invite and
follow at least
50 of our target
audience daily

13. KPIs
• Increase number of followers by300
• Increase engagement by 100 retweets on Twitter,Increase shares on
Facebook to 20.
• Increase reach to200,000

14. THANK YOU:)