Lecture Notes Week 5.1 of Design Aesthetic at Industrial Design Engineering, Xi'an Jiaotong University

1. 1
Aesthetics to
Design
Design Aesthetics-week 5
Meng Li (李萌)

2. 2
Master of Design (2008.09-) in Industrial Design Department, Xi’an Jiaotong
University:
as a Senior Lecturer, Researcher and Designer.
Education: Form Design, Ergonomics and Human Factors, Aesthetics, Semiotics, Human Compu
Interface Design.
Design: Shockwave Therapy Devices, Drone, Bone-conduction Earphone
Research: Smartphone OSs Usability Testing, Chinese Mobility Motivation and Style Survey, Sm
Mobility Solutions, VR based Interaction Design.
PhD researcher (2017.09-) in Industrial Design Engineering Faculty, Delft
University of Technology:
Topic: Virtual Reality facilitated Human Centred Design
Virtual Operating Room Virtual Prototyping in Human Centred Design (Msc. Graduation)
About Me

3. 3
Now tell your story…
• Who you are?
• Where are you from?
• Why you want to learn design?

4. 4More see: https://www.tudelft.nl/en/ide
IDE in a nutshell

5. 5
Manifesto
• Increasingly complex challenges we face as society ask for intelligent solutions that act
on different levels. We need designs that are relevant to individuals, and at the same
time have big impact on the collective. To make this happen, we need designers that
embrace and disarm complexity.
• The future designers we educate as a catalyst (催化剂), changing the script in today’s
complex reality. They will be able to imagine new solutions that enchant individual
stakeholders and act as drivers for transformation. They balance pushing the boundaries
and realising impact, demonstrating vision and design leadership.
• The new designers are knowledgeable, creative and have a research-oriented attitude.
They are a storyteller and an entrepreneur. They know how to follow a human-centred
approach in technology-driven environments. They are driving change in
corporations, non-profit organizations and start-ups. These new designers lead the way.
• They will be able to channel collective energy into impactful designs. And in order to
bring ideas to life in the real world, they act responsibly and courageously, not being
afraid of challenging purposes.
• They aim for designing solutions that inspire new behaviour; ideas that give people a
sustainable future. They create designs that matter.
IDE TU Delft, Group Project Bsc. Revision 14/15-05-2019

6. 6
How circular business models keep
consumers up to date
The circular economy needs your
old phones (and other things)
Training for Operations? Be
(more) realistic—Virtual OR
What a nice chair! Objective
Comfort Model for Car Seats
Designers need to keep up with
user data
A Breakthrough in 3D Printing The Masks Unmasked How is our customized patient
care?
Delft Design Story https://www.tudelft.nl/io/delft-design-stories/

7. 7
50 years Industrial Design Engineering
• “Design is balancing the revolutions of technology and
evolutions of human-beings”
-------Ena Voûte
Professor and dean of IDE
Exhibition: Design for our future
Symposium: Impact

8. 8
Content of the course
• W5: Aesthetics to Design in brief,
Psychological analysis of aesthetics
activities
• W6: Aesthetic and Meaning, Aesthetic as a
symbol of culture
• W7: Typical Aesthetic in Design (discussion)
• W8: Needs, Emotion and Positive Design;
Artistic Styles Analysis (discussion)

9. 9
Assignment: paper writing
• A 4-page short paper
• Topic: aesthetic analysis in specific applied
field, e.g. product development, service
design, sustainability, culture context, visual
design, cinematic narrative…
• Content: literature review + empirical study
• In English or Chinese

10. 10
Scoring
• Attendance: 10%
• In-class responses: 20%
• Discussion: 20%
• Assignment: 50%

11. 11
“Aesthetic”
-”understanding
through sensory
perception”
-“sensation”
-to mean taste or
"sense" of beauty.
---Alexander Gottlieb
Baumgarten in
Meditationes
“Aesthetic” in philosophy
“Aesthetic reflective
judgments: the
agreeable, the
beautiful, the sublime,
and the good”
--- Immanuel Kant in
Critique of Judgment
Stanford Encyclopedia of Philosophy, https://plato.stanford.edu/entries/aesthetics-18th-german/
Baumgarten, Wikipedia, https://en.wikipedia.org/wiki/Alexander_Gottlieb_Baumgarten
Critique of judgment, Wikipedia, https://en.wikipedia.org/wiki/Critique_of_Judgment

12. 12
Sensing bias: Implicit Association Test
(IAT)
Malcom Gladwell, Blink: the power of thinking without thinking, pp.79-95
Implicit-association test, Wikipedia, https://en.wikipedia.org/wiki/Implicit-association_test
https://implicit.harvard.edu/implicit/takeatest.html

13. 13
Aesthetic in Design Processes
Form
Sensing
Judgem
ent
Form
imaginati
on
ideation
FormSensing
Discovering Developing
Defining
Delivering
Double Diamond Model, Design Council 2019, https://www.designcouncil.org.uk/news-
opinion/what-framework-innovation-design-councils-evolved-double-diamond

14. 14
Double Diamond Model (2019)

15. 15
Next time
• Homework: like and dislike about this
course; what can be improved.
Email: 1047385083@qq.com
• Psychological analysis of aesthetics
activities