Menadex is the leading Premium Advertising Marketplace bringing the Middle East and North Africa Region (MENA) internet audiences to the most demanding and smart programmatic media buyers across the world.
2. What is MENADEX ?
Menadex is the leading Programmatic Premium Advertising
Marketplace bringing the Middle East and Africa Region (MEA)
internet audiences to the most demanding and smart
programmatic media buyers across the world.
With us you can run brand safe, transparent and cost effective
campaigns using your favorite DSP.
3. Programmatic advertising facts
• Today’s advertisers are showing a preference for ad exchanges
• RTB demand allows advertisers to purchase only those
impressions that meet their campaign goals
• Many quality publishers offer their inventory for sale via RTB
• Programmatic buying is here to stay
4. We help you reach the MEA audience
120+ million unique
visitors
1200+ premium
publishers partners
80% Reach
1+ billion
monthly impressions
8. Mobile web and apps formats
APP
S
MOBILE WEB
Leaderboard
320x50
Interstitial
320x480
Rich Media
Standard format 728x90
Leaderboard
320x50
300x250 Interstitial
320x480
728x90 300x250 Interstitial
768x1024
17. Data Management -1st Party Data
1ST Party
Data
Precisely Targeted Ads
Time since last visit Products viewed
Opened email
Purchase history
House data Browsing pattern Social data
18. Data Management - Audience targeting
Socio Demo
Example: online users age 20-30, from Dubai.
Hobbies
Example: People who often visit technology related websites.
Intenders
Example: Online user who visit an e-commerce website to search for a new
product.
19. Data Management - Look-a-like
Look-a-like: matching profiles of your customers.
1 2 3 4
Identification
of a type of
profile.
Data research.
Search for similar
users.
Matching
profiles with
similar
behaviour.
Display
customized
advertising.