MIL Part 3

1. MEDIAAND INFORMATION
LITERACY (MIL)
Mr. Arniel Ping
St. Stephen’s High School
Manila, Philippines
1. Introduction To Media and
Information Literacy (Part 3):
Fundamental Elements of Media Literacy
Critical Thinking
MIL PPT 03, Updated: October 26, 2016

2. LEARNING COMPETENCIES
Learners will be able to…
• discuss the fundamental elements of media
literacy (SSHS);
• relate critical thinking with media and
information literacy in the production,
consumption, and transfer of media and
information products by the society (SSHS); and
• continuously develop their critical thinking skills
(SSHS).

3. TOPIC OUTLINE
I- Fundamental Elements of Media Literacy
II- Critical Thinking
A. Definition
B. Fallacies of Thinking
C. Importance of Critical Thinking
III- Formative Assessments
A. Applying Critical Thinking

4. What is Media Literacy?
by Center for Media Freedom & Responsibility,
Philippines
https://www.youtube.com/watch?v=q8ntNPXQnS0
VIDEO PRESENTATION

5. •What is media literacy?
•How is media literacy
related to information
literacy and digital literacy?
•Why is media and
information literacy very
important for democracy?
FORMATIVE ASSESSMENT: RECITATION

6. TEXTBOOK P. 15
FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ART SILVERBLATT, 1995)
1. An awareness of the impact of media.
2. An understanding of the process of mass
communication.
3. Strategies for analyzing and discussing media
messages.
4. An understanding of media content as a text that
provides insight into our culture and our lives.
5. The ability to enjoy, understand, and appreciate media
content.

7. FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ADDED TO SILVERBLATT’S 5 ELEMENTS)
TEXTBOOK P. 15
6. An understanding of the ethical and moral
obligations of media practitioners.
7. Development of appropriate and effective
production skills.
8. Critical thinking skills enabling the development of
independent judgments about media content

8. •Relate the fundamental
elements of media
literacy in the following
controversial and viral
events/ issues:

9. • FHM Philippines, Cover of
March Issue, 2012
• Uploaded on FHM official
Facebook page on Feb. 25,
2012
• Issue: Racist
• Result: FHM recalls 'racist'
cover of March issue and
apologized, Bella Padilla
apologized on Twitter
CONTROVERSIAL AND VIRAL

10. • "The Naked Truth“, Bench
Philippines fashion show in
2014
• Issue: Sexist
• Result: Bench made a public
apology on Facebook, Coco
Martin issued a public
apology through an official
statement
CONTROVERSIAL AND VIRAL

11. • T- Shirt at SM Store, SM
Megamall (2014)
• The issue was posted on
Facebook by Karen Kunawicz
• Issue: Trivialization of Rape,
Promoting Rape Culture
• Result: SM respond to the issue
via Twitter account
@smsupermalls, immediately
pulled out all the t-shirts of the
consignor that distributes them.
https://www.facebook.com/photo.php?fbid=10
154573238555361&set=a.101522039106703
61.913399.590115360&type=3
CONTROVERSIAL AND VIRAL

12. WHAT IS CRITICAL THINKING?

13. THIS IS NOT CRITICAL THINKING!

14. WHAT IS CRITICAL THINKING?
• Critical thinking is the intellectually
disciplined process of actively and
skillfully conceptualizing, applying,
analyzing, synthesizing, and/or
evaluating information gathered
from, or generated by, observation,
experience, reflection, reasoning, or
communication, as a guide to belief
and action ( Scriven and Paul, 1987)

15. • Critical thinking is thinking
about your thinking while you're
thinking in order to make your
thinking better (Paul, 1992)
WHAT IS CRITICAL THINKING?

16. Why is critical
thinking very
important?

17. The ability to recognize fallacies of thinking is
one of the fundamentals of critical thinking.

18. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

19. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

20. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

21. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

22. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

23. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

24. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

25. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

26. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

27. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

28. FALLACIES OF THINKING
You can learn more about fallacies by visiting
these sites:
http://www.iep.utm.edu/fallacy/
http://www.nizkor.org/features/fallacies/

29. • What message or
argument is
presented in this
poster?
• Do you agree with
the message or
argument? Why or
why not?
FORMATIVE ASSESSMENT
APPLYING CRITICAL THINKING

30. VIDEO PRESENTATION
CURRENT EVENTS
WATCH: 10 Biggest Scams in PH
by ABS-CBN News
https://www.youtube.com/watch?v=0d33x7VMv0g
How can media and information literacy
save Filipinos from investment scams?

31. •Why is it important for students
to develop their critical thinking
skills?
•How is critical thinking related
to media and information
literacy?
FORMATIVE ASSESSMENT:
RECITATION

32. REFERENCES
• Media and Information Literacy by Boots C. Liquigan,
Diwa
• http://www.projectlooksharp.org/
• http://highered.mheducation.com/sites/dl/free/007282
7580/88223/bar27580_ch02.pdf
• http://depts.washington.edu/nwmedia/sections/nw_ce
nter/curriculum_docs/stud_combine.pdf
• http://www.iep.utm.edu/fallacy/
• https://churchm.ag/logic-fallacy/

33. REFERENCES
• http://www.skillsyouneed.com/learn/critical-
thinking.html
• http://www.gmanetwork.com/news/story/380375/hasht
ag/rape-t-shirt-at-sm-store-draws-outrage-online
• http://www.gmanetwork.com/news/story/249620/show
biz/fhm-recalls-racist-cover-of-march-issue-
apologizes
• http://www.gmanetwork.com/news/story/380375/hasht
ag/rape-t-shirt-at-sm-store-draws-outrage-online