6 Steps to Develop Your Social Business
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6 Steps to Develop Your Social Business
- 1. 6 Steps to Develop Your Social Business Margaret Donnelly Director of Marketing Meltwater Group Twitter: @mwdonnelly 0 buzz.meltwater.com
- 2. What is Meltwater Buzz? Listen Engage Measure Manage 1 buzz.meltwater.com
- 3. Brands are increasing investment in social media By 2012 88% of Marketers Will Use Social Media 2 buzz.meltwater.com
- 4. Spend on social media is surpassing email 3 buzz.meltwater.com
- 5. “Changing consumer usage patterns make social media a MUST” Source: http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/ 4 buzz.meltwater.com
- 6. Why are brands making the investment? Almost half of active Internet users worldwide have joined a brand community online Source: Universal McCann Wave 5 Report, April 2011 5 buzz.meltwater.com
- 7. We’re past the chasm 43 Million 6 buzz.meltwater.com
- 8. The reward Source: Universal McCann Wave 5 Report, April 2011 7 buzz.meltwater.com
- 9. The risk Brands no longer control “the message” …and doing nothing can be dangerous 8 buzz.meltwater.com
- 10. The biggest risk… 9 buzz.meltwater.com
- 11. How do you get started? Try these 6 (easy) steps 10 buzz.meltwater.com
- 12. 1. Listen (and learn) 11 buzz.meltwater.com
- 13. The importance of monitoring buzz around company / brand Not at all Not particularly Important Important 3% 5% Neither Important / unimportant 9% Extremely Important 43% Quite Important 41% 12 buzz.meltwater.com
- 14. What can you learn? • Volume • Themes • Sentiment • Messaging • Trends • Troubles Analytics Topics People Ideas • Who • Where • Product • Activity level • Uses • Interests • Favorite • Influencers places • Demographics • Messages 13 buzz.meltwater.com
- 15. 2. Define your game plan 14 buzz.meltwater.com
- 16. Start with “why” 15 buzz.meltwater.com
- 17. Then define “how” 16 buzz.meltwater.com
- 18. Get everyone on the same page… and then let go… 17 buzz.meltwater.com
- 19. 3. Engage 18 buzz.meltwater.com
- 20. Let people know… 19 buzz.meltwater.com
- 21. What do you say? Try these 3 C’s! 1 Content 2 Canvasing 3 Connection 20 buzz.meltwater.com
- 22. 4. Measure 21 buzz.meltwater.com
- 23. 5. Evaluate 22 buzz.meltwater.com
- 24. 6. Evolve 23 buzz.meltwater.com
- 25. Thank you! Margaret Donnelly Email: margaret.donnelly@meltwater.com Twitter: @mwdonnelly 24 buzz.meltwater.com
Hinweis der Redaktion
- Why are organizations making the investment? Well if you think about the sheer number of consumers flocking to social media…it’s staggering of how quickly the number has grown. In fact, if you look at the number of Facebook users (about 750 million), if Facebook were a country, it would be the world’s 3rd largest country behind China and India (and twice the size of the US). In the time you’ve been here, there have been 10’s of millions of wall posts on Facebook.
- 4 C’s of Community DevelopmentContent: Share content about the market, best practices and success stories daily. Curate content and create original content.Canvas: Search for conversations that are relevant; engage those new contacts directly (share info, insight, ask questions, solve problems…become the expert voice)Connect: Connect with those who are directly addressing the company; respond appropriately