Presentation for Texas Travel Industry Association on Print is Not Dead. Talks about the value of traditional media in a non-tradtional world and the importance of having an integrated tourism marketing campaign.

1. Print Ain’t Dead ... Traditional
Advertising is Alive
Integration is Key to Success
TTIA Travel & Tourism Conference
Monday, June 17, 13

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3. A Few Things ...
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4. A Few Things ...
@MelissaYaoHille
#TTIA13
#Savannah
#MarketingQueen
#Bacon
#ToothlessWonder
Monday, June 17, 13

5. Name That Brand
1. Think Different
2. We Try Harder
3. The Quicker Picker-Upper
4. A Diamond Is Forever
5. He Keeps Going and Going and Going
6. We Bring Good Things to Life
7. Melts in Your Mouth, Not in Your Hands
8. Priceless
9. Good to the Last Drop
10. Zoom Zoom
11. I’m Loving It!
12. Just Do It.
13. Once You Pop, You Can’t Stop
14. Snap, Crackle, Pop
15. That Was Easy
16. Can You Hear Me Now?
17. Where’s the Beef?
18. Breakfast of Champions
Monday, June 17, 13

6. Your Brand is YOU!
A Good, Strong Tourism Brand ...
✤ Delivers the message clearly
✤ Confirms your credibility
✤ Connects your target prospects emotionally
✤ Motivates the buyer
✤ Concretes User Loyalty
✤ Tells the Story
✤ Sells the Dream
Monday, June 17, 13

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8. Print is Dead? Not so Fast.
✤ Tangibility
‣ A print piece is a physical thing
‣ Staying power in houses or offices
‣ Internet ads can disappear into cyber space instantaneously
** As reported in Forbes, 2012
✤ Credibility
‣ Print gives a sense of legitimacy
‣ Saturation of popups and banner ads can be overwhelming
‣ No imminent danger in looking at print
Monday, June 17, 13

9. Print is Dead? Not so Fast.
✤ Branding
‣ Print ads are great for solidifying your brand
‣ Ads should establish brand recognition
** As reported in Forbes, 2012
✤ Target Marketing
‣ Speciality magazines can reach specific audiences
Monday, June 17, 13

10. Print is Dead? Not so Fast.
** As reported in Forbes, 2012
✤ Less Print Ads
‣ More and more businesses using Internet advertising exclusively
‣ This creates a marketing advantage for print
‣ Less crowded - more room for your ad to shine and lower prices per ad
✤ More Engaging
‣ Consumers are more engaged when reading print ads
‣ Websites are skimmed in as little as 15 seconds.
Monday, June 17, 13

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13. TV is Alive
✤ Most powerful form of advertising
✤ Allows for “Show & Tell” of a product to a large audience
✤ Casts a wide net - reaches a bigger audience
✤ Captures your attention
✤ Adds instant credibility
✤ Adds personality to your product
Monday, June 17, 13

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16. Radio is Alive
✤ Ability to target specific demographics
✤ Less expensive form of advertising
✤ Informal style creates a relevancy with which consumers can
relate.
✤ Advertisers benefit from the personal and emotional reactions
from listeners
✤ Spreads your name and that of your agency throughout the
community
Monday, June 17, 13

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18. Billboard
✤ People are guaranteed to see it
✤ Customized Placement
✤ Gives Directionals
✤ Message Must be Brief
✤ Long-term Commitment
✤ Solidifies Brand
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24. In this age of instant communication
& short attention spans ...
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25. In this age of instant communication
& short attention spans ...
How do you pull it all together?
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26. In this age of instant communication
& short attention spans ...
How do you pull it all together?
Integrated Marketing
Is Key
Monday, June 17, 13

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28. Integrated Marketing is Key
in Communicating the Brand
✤ Reaches a larger audience
✤ Creates brand awareness
✤ Wins new customers and maintains a long-term relationship
✤ Saves time which is often lost when figuring out the best
marketing tools
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37. Thank Y’all!
Melissa Yao Hille
Melissa@MyAgenySavannah.com
912.373.8998
Melissa Yao Hille
@melissayaohille
Melissa.Yao.Hille
Monday, June 17, 13

38. Print Ain’t Dead ... Traditional
Advertising is Alive
Integration is Key to Success
TTIA Travel & Tourism Conference
Monday, June 17, 13