CP Brochure Final

A collaboration between:
40+ SESSIONS OMNI-CHANNEL & E-COMMERCE INTEGRATED BUSINESS PLANNING RETAIL E ECUTION
GLOBAL FOOD SAFETY & REGULATORY IT-DRIVEN BUSINESS TRANSFORMATION SUPPLY CHAIN
DATA GOVERNANCE PROCUREMENT EXCELLENCE FORECASTING TRADE PROMOTION EFFECTIVENESS
BIG DATA & ANALYTICS HR BEST PRACTICES COMMODITY MANAGEMENT CONNECTED MANUFACTURING
Enabling the Consumer-Driven Enterprise
October 5-7, 2015
Sheraton Atlanta, Georgia

You’re Invited
2 October 5-7, 2015 | Sheraton Atlanta, Georgia
Best Practices for Consumer Products unites
hundreds of business and IT professionals and leaders
embracing innovative solutions and best-in-class
strategies to improve overall business performance.
The event showcases expert insights from thought-
leaders and customer case studies on how to maximize
existing investments and stay on the leading edge
of the industry.
Designed for professionals in all roles and functions,
Best Practices for Consumer Products is the only
industry conference aimed at organizations using SAP,
where business, functional and technology professionals
in every consumer products sub-segment converge.
From durables to fashion & apparel and personal care
to food & beverage, the event brings together senior
leadership, decision-makers, business process owners,
analysts, support teams and solution providers to one
location for an experiential event built around
interactive learning and peer collaboration.
It’s our pleasure to welcome you and your teams to
this extraordinary event. We look forward to seeing
you this October in Atlanta!

INTEGRATED PLANNING
• Holistically leveraging data to enable integrated
planning across all functions
• Getting all the information from a single source
• Provide visibility across the entire organization
• Integrated planning analytics, simulations and
alert capability in a common business context
for all functions
SALES & OPERATIONAL PLANNING
• Visibility for supply chain teams into new
innovation projects from sales and marketing
• The importance of project management in
delivering S&OP results
• One year projection of demand and capacity
• Accurately plan production schedules, coupling
finished goods production with raw material
purchasing
• Repeatability and sustainability of the planning
business process executed in SAP
INVENTORY OPTIMIZATION
• Greater visibility across supply and demand-
enabled targeted inventory reductions
• Positively impact service, inventory and growth
opportunities
DEMAND PLANNING
• Perform comprehensive market share analysis
• Gain deep insights into customer needs
• Predict demand and optimally position supply
• Shift from longer-term, traditional S&OP to
shorter-term demand sensing
ENHANCING THE USER EXPERIENCE
• How to overcome the challenges of ingrained
tabular reporting
• How to present data graphically for improved
understanding and problem solving
• Enhance end user experience—reporting and
analytics delivered in the method at the time and
in the format that is most effective and efficient
for the members leveraging it
TRADE PROMOTIONS
• Automated and standardized account planning
and promotional event development process
• Promotional event effectiveness analysis
(pre and post)
• Measure and improve the return on trade spend
• Improve access to timely and relevant data
• Deliver the business case for trade spend
• Seamless integration with SAP ERP and BW
on HANA
• Determine which trade programs are successful
and which are underperforming
• A global platform for managing programs in
a single system
OMNI-CHANNEL
• Improve consumer intimacy
• Increase brand to sales conversion
• Decrease marketing costs
• The roadmap for building digital capabilities
• How to promote an omni-channel culture within
the organization
• How to align operations with omni-channel
retailing, from supply chain to marketing to
distribution
Over 90 consumer products professionals and leaders, representing over
40 customer organizations, industry thought-leaders and solution providers
collaborated, debated and provided targeted feedback to identify today’s most
critical challenges. These discussions formed the blueprint for the Best Practices
for Consumer Products agenda focused on the topics below, offering solutions
that are developed and delivered by and for the consumer products community.
Your Content
3www.best-practices-for-cp.com@BP4CP #BP4CP

PROCUREMENT, STRATEGIC
SOURCING & COMMODITY
MANAGEMENT
• Best practices for deploying procure-to-pay
• Improve transactional efficiency/process
• A real-time and fully integrated view of commodity
management from contract to final settlement
• Deliver highest level of analytics and reporting
available today
• Reduce total cost of ownership
• Divide and conquer the SAP ECC material master
• Deliver an automated, repeatable material master
creation and maintenance process
• Identify the biggest value eroding processes for
procurement
• The technology breakthroughs that are changing
the game for the procurement
• Ensure that procurement spend is being optimized
• Key actions you should take now to realize the
procurement benefits in your business
MANUFACTURING & OPERATIONAL
EXCELLENCE
• Improve on-time performance
• Improve serviceability
• Automate quality processes while collecting data
across the manufacturing network—through
to the point of use—for continued quality
improvement and control
• Identify new capabilities in the quality
management space and strategies to make
quality a competitive advantage
• Optimize SAP quality management solutions
to tighten product and process control and
contain costs
• Understand the SAP Connected Manufacturing
strategy to leverage the explosion of customer,
consumer and social data
• Best practice techniques and integration
strategies for connecting the shop floor with ERP
system for real-time data access
• Options for leveraging the cloud to orchestrate
and optimize global operations
• Use predictive analytics to lower costs and better
utilize assets
E-COMMERCE
• Single site supporting all types of devices
• Platform that will support a global web presence
in multiple markets
• Significantly more flexibility in content
management
RETAIL EXECUTION
• Faster order entry in the field
• More insight into competitor products in store
• Share of market analysis and consumer insights
• Augment retail execution with “health of shelf”
photo data
• Provide real-time feedback in store
• New report types from photo-generated data
• Enable effective execution in retail stores
FINANCE & ACCOUNTING
• Make year-end and month-end closing faster,
smoother and more seamless
• How to adapt to global economic changes—how
to be flexible and adaptable while maintaining
the integrity of business processes
• Manage inter-company imbalances
• Streamline the logistics planning across entities
• Standardize inter-company transactions
• Overcome real-world issues in the finance
function with SAP BPC
• Align internal processes and people to
establish the foundation and infrastructure for
implementing BPC
• Avoid common mistakes to minimize risk and
ensure success in your implementation process
• Gather support for a budgeting and reporting
transformation
• Tools and reporting improvements
FORECASTING & ANALYTICS
• Increase speed of decision making through
customized analytics and modeling business
scenarios
• Design for improved business processes
shortened forecast cycle times
• Leverage technology for direct source data feeds,
flexibility/usability through SAP attributes and
analyzing product and customer profitability
• Dramatically reduce forecast cycle times

View the comprehensive hot topics at www.best-practices-for-cp.com/cp/topics
OPTIMIZING & MANAGING
THE WORKFORCE
• The practical implications of major workforce
trends impacting consumer products companies
• Manage millennials in the multi-generational
workforce
• Understand how to successfully initiate a hybrid
project utilizing SuccessFactors Cloud together
with existing SAP HCM on premise
• Drive better alignment across all parts of your HR
applications
PEOPLE, INFRASTRUCTURE
& DATA SECURITY
• Optimize role-based access to data and
information
• Align automated security processes with overall
risk tolerance
• Reduce risk exposure
• Develop a new global security governance model
ANALYTICS & BIG DATA
• Drive insights—give analysts the time for true
analysis and insight generation rather than data
extraction, cleansing, harmonization and report
generation
• Common business language for reporting
and analytics
• Combine analytics and transaction data to deliver
instant insight—anytime, anywhere
• How timely data and powerful analytics can drive
proactive decision making
• Enable customer and product profitability to support
ongoing business planning
• Create sound business cases and pragmatic plans to
drive adoption by the business
• Support new capabilities with proper service delivery
and talent models
• Leverage cyber-physical systems to monitor analyze
and automate businesses
• Combine business data with intelligent analysis of
new signals from devices
WAREHOUSING
• Improve customer satisfaction
• Reduction in load/unload times per warehouse
• Reduction in vehicle cycle times
• Increase worker productivity, while improving
workplace safety
THE BUSINESS OF IT
• How to drive continuous improvement of business
processes and the technologies that assist
organizational excellence
• Build strategic and competitive value creation
through IT capabilities and driven business
transformations
• Simplify, standardize and automate the ERP
processes, IT platform and the full value
chain scope
• Transform disparate systems and processes into
a single global enterprise
• Make better technology decisions that support
faster implementations
• Understand technical readiness for HANA
and Fiori
• Improve and simplify key-user testing through
the use of cloud automation
DATA GOVERNANCE
• Best practices in master data management and
governance
• One source of truth—organizational transparency,
consistency and accuracy in metrics and reporting
• Role of data governance in supply chain
optimization
• Data warehousing methods that drive data
consolidation and availability

Keynotes
The Digitization of Everything & the Pursuit
of the Ideal Customer Experience
Brian Vellmure is an accomplished business leader, management consultant and award
winning syndicated blogger. He has helped organizations of all sizes across a variety of
industries accelerate growth through customer focused transformation initiatives, as well as
advised countless technology and solution providers on market and product strategy. In this
groundbreaking keynote, Brian will discuss the rapidly shifting tech landscape, explore what’s
to come and the ongoing impact that digitization will have on consumer behavior and consumer
products companies.
Bridging the Generational Divide: Connecting,
Leveraging & INSPIRING a Multi-Generational Workforce
Christine Hassler is a bestselling author and renowned expert on bridging generational gaps in
the workplace. Christine has been featured extensively on CNN, ABC, CBS and in The Wall Street
Journal and The New York Times. Her expertise on the life issues facing Generation Y has made
her a popular columnist in The Huffington Post since 2006. Join Christine as she shares ways to
leverage each generation’s distinct skill sets and work values.
Christine Hassler
Leveraging & INSPIRING a Multi-Generational Workforce
E. J. Kenney
Understanding the Consumer Products Market:
SAP’s Strategy Viewpoint
E. J. Kenney leads the consumer products industry and agribusiness sector for SAP. In his role as
the Global Head for Consumer Products, E. J. is responsible for the strategic growth plans and
solution portfolio for consumer products. In his 28 years of business leadership, he has developed
and implemented innovative transformational strategies to drive business outcomes for global
companies. E. J. will discuss the latest industry trends that are impacting consumer products
companies and how SAP is supporting these challenges. Hear about SAP’s key focus areas and
the roadmap aspects you need to know.
Brian Vellmure
International Big Data Law Cartography – the New
Mare Incognitum
Dr. Brian Bandey is a leading expert on the international application of the law to computer and
internet technologies. He is a scholar at the University of Oxford, a Research Associate of the
Oxford Intellectual Property Research Center and his work is published internationally. His law
practice provides specialist legal support to software authors and manufacturers throughout
the world. Come hear the legal issues explained in a common-sense manner as Brian discusses
international data privacy and big data law, including addressing the data privacy issues in consumer
big data aggregation, analytics and use.Dr. Brian Bandey
Energizer’s SAP-Enabled Corporate
Restructuring Journey
Tony Bender is the CIO at Energizer Holdings, Inc. a global consumer products company with strong
brands. Tony is a member of the Executive Council and Editorial Advisory Board for Consumer
Goods Technology magazine, GMA Information Systems Committee, SAP Advisory Council for
Consumer Products and is recognized as one of the industry’s leading experts in IT management
and business process improvement. Tony will take you on a corporate restructuring journey and
discuss the creation of two publicly traded companies, strengthened by a global omni-channel
marketing strategy and a world-class human resource system supporting 42 countries and 8,000
employees – all fueled by adoption of SAP systems and ecosystem.
Tony Bender

Conference Highlights
Jumpstart Session
Monday, October 5, 4:00 PM – 4:45 PM
SAP’s Special Sessions
Jumpstart the conference by joining Mike Robach, Vice President of Corporate Food
Safety, Quality & Regulatory at Cargill, Inc. as he discusses the challenges surrounding
the global food supply network. Mike is past the President for Safe Supply of
Affordable Food Everywhere (SSAFE), Vice Chairman of the Board of Directors for
the Global Food Safety Initiative (GFSI), a member of the Scientific and Regulatory
Affairs Council Executive Committee for the Grocery Manufacturers Association and
a member of the U.S. Poultry and Egg Association’s Research Advisory Committee.
Digitize, Simplify & Monetize with S/4HANA for Consumer Products
Monday, October 5, 4:45 PM - 5:30 PM
Suite on S/4HANA is the non-disruptive evolution of SAP’s unrivaled portfolio of consumer product solutions based on
an in-memory platform. It combines analytics and transaction data to deliver instant insight anywhere to help companies
transform their business in a rapidly changing world. This session will focus on the latest information for S/4HANA that
you need to know. We will examine the consumer products-specific S/4HANA roadmap, as well as key business and IT
benefits, and considerations on how best to evolve your own technology journey in order to gain the most value.
How to Create Efficient Finance Operations with SAP Simple Finance
Tuesday, October 6, 10:30 AM - 11:25 AM
Real-time insight to action are a must for today’s CFOs. Whether accelerating close processes, managing cash flow and
working capital or providing deep analysis to support strategic decision making, CFOs are required to transform how they
and their teams operate. A fundamental shift towards real-time processing and analysis of data is needed, a platform
supporting collaborative finance operations is a must. SAP Simple Finance combines this platform with innovations that
help bring together managerial and financial accounting. Integrated Business Planning (IBP) can be a reality. Learn what
is possible and take a sneak preview into SAP’s roadmap.
The Next S-Frontier: Simple Logistics
Tuesday, October 6, 11:30 AM - 12:15 PM
Consumer products companies have always been at the forefront of adopting logistics process improvements.
S-Logistics, SAP’s newest member in the “Simple Suite,” helps keep this tradition alive and well. Learn how fast planning
and analytics enable better decision support on the most accurate and actual information, and how the promise of
real-time visibility across the supply chain is truly real. Understand how inventory management, plan-to-procure and
procure-to-pay business processes will be featured within the new S-framework.
Getting There: Realizing the S/4HANA Destination
Tuesday, October 6, 12:20 PM - 1:05 PM
You know you want it… now learn how to get it! You’re ready to take advantage of the massive simplifications including
adoption, data model, user experience, decision-making and business processes, and innovations for the internet of
things, big data, business networks and mobile first that S/4HANA can enable. Hear from SAP experts on how to plan
your journey, whether you are starting from the SAP Business Suite, Suite on HANA or Simple Finance, we will discuss
various deployment options and help you plan next steps.
Mike Robach

7:00 AM Refreshments & Exhibition Viewing
8:00 AM Conference Welcome
Steve Morris - Managing Partner, Content & Global Production, The Eventful Group
8:15 AM Keynote: The Digitization of Everything & the Pursuit of the Ideal Customer Experience
Brian Vellmure - Digital Strategist, Management Consultant & Award Winning Syndicated Blogger
9:00 AM Keynote: Understanding the Consumer Products Market: SAP’s Strategy Viewpoint
E. J. Kenney - Senior VP & Global Head of Consumer Industries, SAP America
9:45 AM Morning Refreshment Break & Exhibition Viewing
FINANCE SALES & MARKETING TECHNOLOGY SUPPLY CHAIN
10:45 AM SAP’s Special Session:
How to Create Efficient
Finance Operations with SAP
Simple Finance
Thack Brown - General
Manager Global Line of Business
(Finance), SAP
Delivering Profitable Growth
with Net Revenue Excellence...
in the Cloud
Benjamin Stiller - Principal,
Consumer Products Strategy,
Deloitte Consulting
Colby Sheridan - Global Director-
Sales & Trade Management
Solutions, Consumer Products, SAP
Can You Drive Value & Rebuild
ERP Foundation at the Same
Time?
Erwin Logt - CIO, FrieslandCampina
Southeastern Mills Pulls Off
Peak Delivery Success with SAP
Transportation Management
Coni Carey - Distribution & Materials
Manager, Southeastern Mills
Amanda Neal - Transportation
Coordinator, Southeastern Mills
Stanford Huynh - Practice Lead,
Logistics, itelligence
11:30 AM Financial Reporting &
Budgeting: Seriously, You
Need What, When?
Jody Billiard - Vice President,
Operations Finance & Chief
Accounting Officer, Coca-Cola
Bottling Co. Consolidated
Best Practices in Retail
Execution: How a Dog Named
Rex Helped Conair Sell More Hair
Brushes & Accessories
Jon Harding - CIO, Conair
Chris Wiesen - Global Director,
Mobile Solutions, SAP America
SAP Enables Globlization at
Estee Lauder Companies
Sandy Raman - VP Strategic
Modernization Initiative, Estee
Lauder Companies
SAP’s Special Session: The Next
S-Frontier: Simple Logistics
Amra Huber - Program Manager/
Launch Lead, Global S/4HANA
Go-to-Market Program, SAP
12:20 PM Leveraging SAP Business
Planning & Consolidation at
Delicato Family Vineyards
Ron Rivera - Director of Finance,
Delicato Family Vineyards
The Trade Promotion Journey at
Johnsonville Sausage
Lori Plate - Director of Enterprise
Applications, Johnsonville Sausage
SAP’s Special Session: Getting
There: Realizing the S/4HANA
Destination
Michael Lamade - Vice President &
Global Head of S/4HANA Industry
Program, SAP
S&OP Using SAP APO: PepsiCo’s
Journey on the Tools & Process
Sriram Ramaswamy - Senior Supply
Chain Manager, PepsiCo
1:05 PM Lunch & Exhibition Viewing
2:10 PM Supporting Inter-Company
Logistics
Eric Chinchilla - Director of IT,
Global Finance, Johnson & Johnson
Building a Next Generation
E-Commerce & Web Platform
Steve Reichgut - Director of
Engineering & Web Platform,
Benefit Cosmetics
Why Do I Need a Technology
Roadmap… This is a CP
Conference?
Andrew Faid - Technical
Stream Manager, ANZ Business
Transformation Program,
Fonterra Brands
Demand Signal Management:
Gaining Real-Time Visibility into
the Consumer Demand Network
Ganesh Wadawadigi - Vice President,
Supply Chain Solutions, SAP
3:00 PM ConAgra’s Forecast Journey–
Tackling Integrated Business
Planning: Margin Management
& Analytics
Carrie Molczyk - Director of
Finance, ConAgra
David Tomlinson - IT Director,
ConAgra
Omni-Channel Marketing
& Commerce: The New
Competitive Advantage
Marco Trezzi - Director Consumer
Products Industry, SAP
Metin Ergener - Senior Director,
Ecosystem Program Management,
SAP CEC, OpenText
Newell Rubbermaid Stays
Current with SAP by Moving
to EHP7
Glenn Griffin - Application
Development Director, Newell
Rubbermaid
Improved Warehouse Efficiencies
at DPSG
Venkat Paruchuri - IT Director -
Supply Chain & EDI, Dr. Pepper
Snapple Group
3:45 PM Afternoon Refreshment Break & Exhibition Viewing
4:30 PM Keynote: Bridging the Generational Divide: Connecting, Leveraging & INSPIRING a Multi-Generational Workforce
Christine Hassler - Author, Speaker, Life Coach & Cross-Generational Management Expert
5:45-7:45PM Evening Reception
Tuesday, October 6 — Conference Day One
Overview
3:00 PM Registration
4:00 PM Jumpstart Session
Mike Robach - Vice President of Corporate Food Safety, Quality & Regulatory, Cargill, Inc.
4:45 PM SAP’s Special Session: Digitize, Simplify & Monetize with S/4HANA for Consumer Products
Ulrike Solander - Chief Solution Expert Consumer Products, SAP
5:30 PM Welcome Reception
Monday, October 5 — Arrival Day

7:15 AM Refreshments & Exhibition Viewing
Special Interest Breakfast Sessions
8:45 AM Keynote: Energizer’s SAP-Enabled Corporate Restructuring Journey
Tony Bender - CIO, Energizer Holdings, Inc.
9:30 AM Keynote: International Big Data Law Cartography—the New Mare Incognitum
Dr. Brian Bandey - International Expert on Consumer Data Privacy Law, Oxford Scholar & Recognized Author
10:15 AM Morning Refreshment Break & Exhibition Viewing
PROCUREMENT DATA/ANALYTICS PEOPLE & PRODUCTIVITY OPERATIONAL EXCELLENCE
11:15 AM Supply Chain Value Creation
through Next Generation
Procurement Practices:
Weaving Procurement Hay
into Productivity Gold
Walter Charles - Chief Procurement
Officer, Kraft Foods Group
The Role of Strong Data
Governance in the Pursuit
of Supply Chain Excellence
Frank Dravis - CIO, Organic
Valley/CROPP
Kyle Bartelt - Data Services, Organic
Valley/CROPP
SAP All in One in 13 Weeks:
Mrs. T’s Pierogies’ Rapid
Business Transformation Story
Tim Coyle - Director of Information
Systems, Ateeco/Mrs. T’s Pierogies
Connected Manufacturing:
Tackling Big Data in
Manufacturing
Salvatore Castro - Solution
Management, SAP
12:05 PM Procurement-Led Growth
Carl Hernas - Divisional
Vice President, Procurement,
Coach, Inc.
Creating a Centralized &
Automated Security Process
at Stanley Black & Decker
Rebecca Hodge - Global Controls
& Compliance Leader, Stanley Black
& Decker
McCormick’s SuccessFactors
Journey
Stephan Waechter - Director
Project Management Organization,
McCormick & Company
Integrated Business Planning:
The Next Frontier
Mark Vollrath - Worldwide Director
of Supply Chain Strategy & Systems,
Colgate-Palmolive Company
12:50 PM Lunch & Exhibition Viewing
1:50 PM Automating Your Material
Master Maintenance Process
Using SAP Workflow
Dan Harmon - Global Enterprise
Technology - Enabling Functions
Application Support Manager,
eBay Inc.
Laying the Groundwork for Data
Driven Decision Making
Lori Plate - Director of Enterprise
Applications, Johnsonville Sausage
Lessons Learned for Large Scale
Fiori Deployment Using RDS
Pete Rauchenstein - Manager,
Human Capital Management, Scotts
Miracle-Gro
Capacity Constrained Planning
With SAP’s CTM Planning Engine
Mindy Pollock - Production Planning
Manager, Hallmark Cards, Inc.
Phil Hammond - Production Planner,
Hallmark Cards, Inc.
2:40 PM SAP Commodity Management
Overview
Bill Hamilton - Director Commodity
Management, SAP
ConAgra’s Analytics Journey:
BW, HANA & IBP
Mike Nelson - Principal Analytics
Architect, ConAgra
Panel Discussion: Workforce
Trends in CPG
Karen Isaacson - Strategic Advisor,
Global HR, SAP (Panel Moderator)
Quality Management as a
Strategic Differentiator
Andy Macaleer - Solution
Manager, SAP
3:35 PM Keynote Panel Discussion: The Changing Role of IT in the Digital Era
Brian Vellmure - Digital Strategist, Management Consultant & Award Winning Syndicated Blogger (Panel Moderator)
4:05 PM Post-Conference Refreshments
5:00 PM Conference Closes
Wednesday, October 7 — Conference Day Two
7:45 AM SAP Fashion Management Solution,
Tomorrow, the World: Building a Digital
Global Business
Peter Akbar - Solution Manager, SAP America
How to Build Consumer Trust During Phases
of Digital Transformation
Ruediger Hagedorn - End-to-End Value Chain
& Standards, The Consumer Goods Forum
Brian Girouard - Global Leader Consumer Products
& Retail Sector, Capgemini
SAP PlanoCheck: Image-Based On-Shelf
Insights & Actions
Harris Fogel - Vice President, Mobile Solutions -
North America, SAP

Say hello to your Best Practices for Consumer Products Advisory Committee!
Thanks to their powerful insights, expertise and feedback, we’ve crafted a
highly relevant and comprehensive agenda that provides solutions and best
practices to combat the industry’s most critical business challenges.
Advisory Committee
Carol Mackenzie
VP Business Development,
Consumer Products
Industry Business Unit, SAP
Lori Plate
Director of Enterprise
Applications, Johnsonville
Sausage
Tim Coyle
Director of Information
Systems, Ateeco/
Mrs. T’s Pierogies
Tony Costa
CIO, Bumble Bee Seafoods
Jon McCanless
Principal, Consumer
Products & Agribusiness,
Capgemini
Stephan Waechter
Director of Project
Management
Organization, McCormick
& Company
Benjamin Stiller
Principal, Consumer
Products Strategy,
Deloitte Consulting
Sriram Ramaswamy
Senior Supply Chain
Manager, PepsiCo
Program Chair, ASUG
Consumer Products SIG

Speakers
“Deliver an efficient and
cost-effective global
brand presence and
ecommerce solution
to over 40 markets
worldwide”
Steve Reichgut – Director
of Engineering & Web
Platform, Benefit Cosmetics
“The role of data
governance in SCO”
Frank Dravis – CIO,
Organic Valley/CROPP
“Maximize organizational
savings and optimize
group efficiency”
Walter Charles – Chief
Procurement Officer,
Kraft Foods Group
The 2015 speaker lineup represents the best and brightest practitioners
from across all functions, roles and sub-segments of the consumer products
industry. This diverse mix of experts and thought-leaders were carefully
chosen by the Advisory Committee, based upon their best-in-class strategies
for solving today’s most pressing business challenges.
“Design for improved
business processes
and shortened forecast
cycle times”
Carrie Molczyk – Director
of Finance, ConAgra
“The next frontier for
business planning is
Integrated Business
Planning (IBP)”
Mark Vollrath – Worldwide
Director of Supply Chain
Strategy & Systems,
Colgate-Palmolive Company
“Unlock new levels
of efficiency,
transparency and cost
savings”
Carl Hernas – Divisional
Vice President,
Procurement, Coach, Inc.

“Faster order entry,
capturing in store data
and sharing market
analysis with field sales”
Jon Harding – CIO, Conair
“Collaborative finance
operations and the shift
to real-time insights and
data analytics”
Thack Brown – General
Manager Global Line of
Business (Finance), SAP
“Enable effective
execution in
retail stores”
Chris Wiesen – Global
Director, Mobile Solutions,
SAP America
“Implement the SAP
ERP all in one solution…
in 13 weeks!”
Tim Coyle – Director
of Information Systems,
Ateeco/Mrs. T’s Pierogies
“Improve and simplify
key-user testing
through the use of
cloud automation”
Glenn Griffin – Application
Development Director,
Newell Rubbermaid
“Budgeting
and reporting
transformation”
Jody Billiard – Vice
President, Operations
Finance & Chief Accounting
Officer, Coca-Cola Bottling
Co. Consolidated
“Improve carrier
availability and on-time
deliveries”
Coni Carey – Distribution
& Materials Manager,
Southeastern Mills
“Measuring and
improving the return
on trade spend”
Lori Plate – Director of
Enterprise Applications,
Johnsonville Sausage

“Gain deep insights into
customer needs, predict
demand and optimally
position supply”
Ganesh Wadawadigi – Vice
President, Supply Chain
Solutions, SAP
“Standardize inter-
company transactions”
Eric Chinchilla – Director
of IT, Global Finance,
Johnson & Johnson
“Simplify, standardize
and automate your ERP
processes”
Erwin Logt – CIO,
FrieslandCampina
“Delivering an
effective S&OP plan”
Sriram Ramaswamy –
Senior Supply Chain
Manager, PepsiCo
“Enabling customer and
product proﬁtability
to support ongoing
business planning”
Mike Nelson – Principal
Analytics Architect,
ConAgra
“Reducing cost of goods
sold and OPEX”
Sandy Raman – VP
Strategic Modernization
Initiative, Estee Lauder
Companies
“Improved on-time
performance”
Phil Hammond – Production
Planner, Hallmark Cards, Inc.
“Key workforce trends
impacting consumer
products companies”
Karen Isaacson – Strategic
Advisor, Global HR, SAP

“Make quality a
competitive advantage”
Andy Macaleer – Solution
Manager, SAP
“Improve productivity,
reduce costs and
improve customer
satisfaction”
Venkat Paruchuri – IT
Director - Supply Chain
& EDI, Dr. Pepper
Snapple Group
“Leverage technology
for direct source data
feeds, product and
customer profitability”
David Tomlinson – IT
Director, ConAgra
“Improve consumer
intimacy and decrease
marketing costs”
Marco Trezzi – Director
Consumer Products
Industry, SAP
“Improved visibility
and end-to-end
collaboration across the
supply chain”
Mindy Pollock – Production
Planning Manager, Hallmark
Cards, Inc.
“A strong data
governance program
including a Data Steward
network, vetting data
definitions through a
well- oiled process and
quality profiling”
Kyle Bartelt –
Data Services,
Organic Valley/CROPP
“Holistic, integrated
pricing, promotion and
customer profitability
management capabilities”
Colby Sheridan – Global
Director – Sales & Trade
Management Solutions,
Consumer Products, SAP
“Driving global HR
process standardization”
Stephan Waechter –
Director Project
Management Organization,
McCormick & Company

“Instituting a new
global security
governance model”
Rebecca Hodge – Global
Controls & Compliance Leader,
Stanley Black & Decker
“Building consumer trust
in the digital space”
Brian Girouard – Global
Leader Consumer Products
& Retail Sector, Capgemini
“Automated and
repeatable material
master creation and
maintenance process”
Dan Harmon – Global
Enterprise Technology
- Enabling Functions
Application Support
Manager, eBay Inc.
“Reducing man hours
through large-scale FIORI
deployment”
Pete Rauchenstein –
Manager, Human Capital
Management, Scotts
Miracle-Gro
“Building a digital
global business”
Peter Akbar – Solution
Manager, SAP America
“SAP’s connected
manufacturing strategy”
Salvatore Castro – Solution
Management, SAP
“Re-imaging the pricing
and trade promotion
management experience”
Benjamin Stiller – Principal,
Consumer Products
Strategy, Deloitte Consulting
“Unleash the power
of omni-commerce
and omni-content”
Metin Ergener – Senior
Director, Ecosystem Program
Management, SAP CEC,
OpenText

“Image-based
planogram compliance”
Harris Fogel – Vice
President, Mobile Solutions
– North America, SAP
“Drive peak delivery
success”
Amanda Neal –
Transportation Coordinator,
Southeastern Mills
“A real-time and fully
integrated view of
commodity management
from contract to ﬁnal
settlement”
Bill Hamilton - Director
Commodity Management, SAP
“Leverage accelerated
deployment
methodologies to reduce
implementation time”
Stanford Huynh – Practice
Lead, Logistics, itelligence
“BPC helped overcome
real-world issues in the
ﬁnance function”
Ron Rivera – Director
of Finance, Delicato Family
Vineyards
“How to plan your
S/4HANA journey”
Amra Huber - Program
Manager/Launch Lead,
Global S/4HANA Go-to-
Market Program, SAP
Visit www.best-practices-for-cp.com to keep up-to-date with speakers and sessions

Sponsors
As a market leader in enterprise application software, SAP (NYSE: SAP)
helps consumer products companies become more consumer driven.
They can accelerate time to market with products consumers want and
respond to dynamic demand quickly and profitably. In addition, companies
can reach, engage and serve consumers with timely, tailored and relevant
information and offers along the entire path to purchase. SAP solutions
connect processes for consumer products value chains by integrating
horizontal lines of business with industry-specific solutions on premise,
in the cloud and through mobile devices. For more information, visit
http://go.sap.com/solution/industry/consumer-products.html
Learn. Connect. Influence. Innovate.
What it means to be a member of the world’s largest SAP user group.
No matter what your niche is in the SAP ecosystem, a membership with
the Americas’ SAP Users’ Group (ASUG) is designed to advance your
career and company by providing you with access to customer-driven
education, a channel to influence SAP product and service direction, and
a forum for innovation. At ASUG, more than 100,000 members connect
year round to share information, insights and ideas through national
events and regional Chapter meetings, participation in Special Interest
Group (SIG) webcasts and online discussion forums, and the timely
reporting by ASUG News and Research Services on all matters relevant
to them as SAP professionals. Visit www.asug.com/membership
to find out how you too can become part of ASUG and share
experiences, successes and expertise with your peers in ASUG’s
Consumer Products SIG.
With almost 145,000 people in 40 countries, Capgemini is one of the world’s
foremost providers of consulting, technology and outsourcing services.
Capgemini helps our clients achieve their business goals with innovative,
integrated, digitally-driven solutions. We provide industry-specific services
to hundreds of consumer products and retail clients worldwide. Learn more:
www.capgemini.com/consumer-products-retail
Gold

Silver
Exhibitors
SEALSYSTEMS
THE DIGITAL PAPER FACTORY

Packages & Prices
SUPER SAVER
(Register by
July 31)
EARLY BIRD
(Register by
August 28)
STANDARD
$1,995 $2,295 $2,495
Register Online:
www.best-practices-for-cp.com +1 914 509 5354 OR +1 877 411 4675 (US Only)
Register by Phone:
For team pricing, please call +1 914 509 5354
HOW TO REGISTER
Terms & Conditions: Cancellations cannot be made less than 21 days prior to the conference, after which time The Eventful Group will only accept alternate delegates. All requests
need to be communicated to Sarah Carr at sarah.carr theeventfulgroup.com or on 1 914 509 5 54. Cancellations directed elsewhere or received after this cut-off time will not
be eligible for refund. If circumstances or events beyond the control of The Eventful Group cause cancellation to all or any part of the conference, The Eventful Group will refund the
appropriate portion of the registration fee. The Eventful Group are not responsible for travel arrangements, travel fees, or any expenses incurred by you as a result of such cancellation.
Accommodations
Sheraton Atlanta, Georgia
The Sheraton Atlanta is located in the heart of the city just minutes
from famous attractions like the Georgia Dome, Phillips Arena and
Georgia Aquarium.
The special conference rate at Sheraton is 189 tax per night.
This rate is valid until September 16, 2015, pending availability.
Visit www.best-practices-for-cp.com/cp/venue for details.

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