My talk from Lean Agile Scotland 2013 Conference. User Experience is more important today than ever. 85% of consumer purchases today are made by women. It takes a millennial women 3 seconds to decide if she wants to stay on a page. So how do we create an experience that our users will respond to and enjoy? Measurable Design. During this talk I will explain how we can use Lean principles applied to UX to iterate our way to engaging sites that customers will love.

1. to impress me
You have
3 seconds
@lissijean
measurable design & why it works

2. Melissa Perri
CURRENTLY
Co-founder, FlowsBy at Techpeaks
Lean Product Mgmt Teacher
FORMERLY
UX Lead, Conductor
Product Manager, OpenSky
Programmer, Barclays
CONTACT
melissaperri@gmail.com
melissaperri.com @lissijean

3. Say hi to the person
next to you.
@lissijean

4. 5seconds
@lissijean

5. Millennial Women
3 Seconds
@lissijean

6. like, woah.
@lissijean

7. Women make 85%
of purchasing
decisions.
@lissijean

8. Design is
more
important
now
than ever
@lissijean

9. “I can’t find what
I’m looking for.”
“I don’t know how
to use it.”
“There’s too much
information.”
@lissijean

10. 1994
“I can’t find what
I’m looking for.”
“I don’t know how
to use it.”
“There’s too much
information.”
@lissijean

11. 1997

12. 2001

13. Now

14. SQUIRREL!@lissijean

15. Traditional Design Process
Designers
create design
Developers
code design
Release
to customers
@lissijean

16. making decisions in a
way that allows you to
track their effect
on a goal.
Measurable Design
@lissijean

17. Build
Measure
Learn
@lissijean

18. Build design
& release
Measure
User Feedback
Learn from
user behavior
@lissijean

19. Build design
& release
Measure
User Feedback
Learn from
user behavior Iterate on
designs until
goal is optimized.
@lissijean

20. Small, measured changes.
@lissijean

21. Step 1: Design & Release
@lissijean

22. Your first design
is a hypothesis
?@lissijean

23. one clear goal
@lissijean

24. Step 2: User Feedback
@lissijean

25. Measure
online offline
AND
@lissijean

27. Track everything
a user interacts with.
@lissijean

28. @lissijean

29. But, wait....
what if I already
have a site?
@lissijean

30. Old pages to every sprint.
1 Analytics on new pages.
2 @lissijean

31. 5second
test @lissijean

33. 1. What does the website do?
2.What are you supposed to do now?
3.How does the website make you feel?
@lissijean

34. People scan,
they don’t read
@lissijean

36. @lissijean

37. Give users the
information they
want up front.
@lissijean

39. @lissijean

40. Choose one thing for
your user to do.
@lissijean

42. @lissijean

44. @lissijean

45. Don’tmake
your customer
think.
@lissijean

46. Step 3: Learn & Repeat
@lissijean

47. Schedule a backlog to
review each design.
@lissijean

48. @lissijean

49. Build design
& release
Measure
User Feedback
Learn from
user behavior
@lissijean

50. Build
Measure
Learn
@lissijean

51. @lissijean

52. @lissijean

53. Good design
is measurable.{ }@lissijean

54. Questions?
@lissijean
melissaperri.com
melissaperri@gmail.com