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Designing MVP Experiments

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Designing MVP Experiments

  1. 1. Designing MVP Experiments Agile Experience Design | April 15, 2013
  2. 2. Melissa Perri Currently Product Designer, Conductor Formerly Product Manager, OpenSky Programmer, Barclays Contact Me melissaperri@gmail.com melissaperri.com @lissijean
  3. 3. Why MVP? @lissijean
  4. 4. “Match your taste with the exceptional finds of industry insiders.” @lissijean
  5. 5. @lissijean
  6. 6. My way is faster. I don’t know how to use it. This isn’t what I needed. The information I want to see isn’t on here. @lissijean
  7. 7. @lissijean
  8. 8. @lissijean
  9. 9. Validate Before Building @lissijean
  10. 10. Build Learn Measure @lissijean
  11. 11. Iterate your way to Product/Market Fit your users @lissijean
  12. 12. MVP Minimum Viable Product @lissijean
  13. 13. @lissijean
  14. 14. @lissijean
  15. 15. MVP Smallest amount of work to test your idea. @lissijean
  16. 16. MVP = Experiment @lissijean
  17. 17. MVP != MFS @lissijean
  18. 18. @lissijean
  19. 19. MVPs Non Prototype Emails Sign Up Boxes Forms Phone Calls Interns Concierge Fake it @lissijean
  20. 20. MVPs Non Prototype Prototype Emails Sketches Sign Up Boxes Lo-fi Wireframes Forms Clickable Wireframes Phone Calls Visual Design Interns Clickable Visual Design Concierge Coded Prototype Fake it @lissijean
  21. 21. Examples @lissijean
  22. 22. @lissijean
  23. 23. @lissijean
  24. 24. Subscription @lissijean
  25. 25. GOOD MVPs Do not look out of place. Blend with the current style. @lissijean
  26. 26. The Process • Define customer problem • Investigate assumptions • Build a test • Measure customer behavior • Evaluate success • Pivot or Persevere @lissijean
  27. 27. @lissijean
  28. 28. @lissijean Define
  29. 29. Customers want twitter-like messages in their feed. @lissijean
  30. 30. Not a problem. Customers want twitter-like messages in their feed. @lissijean
  31. 31. Real Problem Customers don’t think the curators are authentic. @lissijean
  32. 32. Investigate @lissijean
  33. 33. Assumptions Shoppers will buy from curators they think are authentic. Shoppers read the messages in their home feeds. Shoppers think tweets are authentic. @lissijean
  34. 34. Riskiest Assumption Shoppers will buy from curators they think are authentic. Shoppers read the messages in their home feeds. Shoppers think tweets are authentic. @lissijean
  35. 35. GOOB @lissijean
  36. 36. @lissijean Build
  37. 37. @lissijean
  38. 38. @lissijean
  39. 39. Measure @lissijean
  40. 40. Vanity Metrics Visits Pageviews Time on Page Downloads Registered Users @lissijean
  41. 41. Vanity Metrics Actionable Metrics Visits Clicks Pageviews Scrolling Time on Page Options on Submit Downloads Cancel Registered Users Purchases Abandon Carts @lissijean
  42. 42. @lissijean Data My first, my last, my everything. @lissijean
  43. 43. Time x # People x Salary Minimum Success Criteria @lissijean
  44. 44. Start Testing @lissijean @lissijean
  45. 45. Evaluate @lissijean
  46. 46. @lissijean
  47. 47. 2 @lissijean
  48. 48. MVP Round 2 @lissijean
  49. 49. Success! 2x Open Rate 3x Purchases @lissijean
  50. 50. Let’s Do This! @lissijean
  51. 51. @lissijean Define
  52. 52. Macy’s customers need guidance when shopping because they cannot find what they want or they are not sure what they want. @lissijean
  53. 53. Investigate @lissijean
  54. 54. Write down assumptions. @lissijean
  55. 55. Pick Riskiest Assumption. @lissijean
  56. 56. @lissijean Build
  57. 57. Decide on test. @lissijean
  58. 58. Measure @lissijean
  59. 59. List out data to collect. @lissijean
  60. 60. Minimum Success Criterion. @lissijean
  61. 61. @lissijean
  62. 62. “MVPs are just half-assed, ugly features.” @lissijean @lissijean
  63. 63. MVPs are only a test. @lissijean
  64. 64. Test Validate @lissijean Optimize
  65. 65. LEARN @lissijean
  66. 66. Online Skillshare Class Product Management: The Lean Way http://skl.sh/VBWf3G @lissijean

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