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Maximize the Power of Sherpa Making the most of your investment
[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Social Media Marketing? Process  of promoting your  business through  social  media channels  (Your blog,  Facebook, Twitter, etc.) Powerful  strategy  that will  get you  links ,  attention  and  increased  traffic   Dynamic  force that will drive activity that makes your business more  profitable  over time
Social Media Marketing = ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],+ A concentrated focus on  both  paths will maximize your investment
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s DigitalSherpa?
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top reasons for buying Sherpa ,[object Object],[object Object],[object Object],[object Object],[object Object],=  ROI Save you time &
#1 - Attract Online Traffic Social media pushes  relevant content out to people We create relevant content ,[object Object],[object Object],[object Object],[object Object]
#2 – Find New Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],Understand what your customers are searching for and deliver it to them in a relevant and compelling way Content Marketing Strategy * BIA/The Kelsey Group, March 2010
#3 - Content Creation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#4 - Generate Leads ,[object Object],[object Object],[object Object],[object Object],[object Object],Leads Come in Many Flavors… Sherpa analytic reports track blog pageviews and unique visits
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#5 - Social Media Presence
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
I’m On Board, Now What? ,[object Object],[object Object],[object Object],[object Object],Moving Through the First Few Months
The Setup Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What to Expect We will contact you to walk you  through the whole process from  designing the look and feel to developing your content strategy Measure Build Launch Setup
Why So Many Setup Questions? Understand what your customers are searching for and deliver it to them in a relevant and compelling way Content Marketing Strategy Blog posts in broad categories work here  Optimize site to best match search query  Ready for specific features and details
Launch – Go Live What to Expect After about 45 days your social media marketing program is  ready to go live!  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measure Build Launch Setup
Build Online  Reputation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building a reputation takes time and  consistency What to Expect On average, it takes 3-6 months to build your online reputation and begin to realize benefits of your social media marketing Measure Build Launch Setup
Measure, Analyze,  Adjust, Repeat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What to Expect An iterative process of regularly  posting content, measuring progress, reviewing analytics  and adjusting content strategy to drive results Measure Build Launch Setup
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do I know if it’s working?
How Do You Know It’s Working? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Your Sherpa Program ,[object Object],Metrics demonstrate progress of your Sherpa program Social Networking Report ,[object Object],Phone & email leads, increased online traffic (visits & pageviews) ,[object Object],Top content, Landing Pages ,[object Object],Keywords , Organic Traffic, Referring Sites, Landing Pages ,[object Object],Metrics ,[object Object],Page views, Visits, Unique Visits ,[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Supercharge your Sherpa Investment
You choose how much to participate ,[object Object],[object Object],[object Object],[object Object]
#1 - Attract Online Traffic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#2 – Find New Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#3 - Content Creation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#4 - Generate Leads ,[object Object],[object Object],[object Object],[object Object],[object Object]
#5 - Social Media Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Supercharge your Sherpa!
Whew! Only a Few More Points ,[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you!! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Maximize the Power of Sherpa

  • 1. Maximize the Power of Sherpa Making the most of your investment
  • 2.
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  • 4. What’s Social Media Marketing? Process of promoting your business through social media channels (Your blog, Facebook, Twitter, etc.) Powerful strategy that will get you links , attention and increased traffic Dynamic force that will drive activity that makes your business more profitable over time
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  • 18. Why So Many Setup Questions? Understand what your customers are searching for and deliver it to them in a relevant and compelling way Content Marketing Strategy Blog posts in broad categories work here Optimize site to best match search query Ready for specific features and details
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  • 23. How do I know if it’s working?
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Hinweis der Redaktion

  1. Welcome, I’m your host(ess) today. Thank you for coming I know everyone is busy, so I will try to finish up in ~30 mins Housekeeping issues: you are on mute, there is a question box where you can submit questions. Can everyone hear me? Can someone type yes in the question box? Thanks Again, you are muted, but I will take questions via the question box and we’ll go over them at the end. OK, let’s get started!
  2. New to Sherpa? Or looking for a refresher? This webinar will help you learn to make the most of your investment.
  3. Social Media and Internet Marketing service for companies of all sizes. DigitalSherpa and all of our Sherpa brands will help your company grow through consistent, quality engagement. With our DigitalSherpa products you can outsource the heavy lifting involved in deploying effective social media programs for an affordable and fixed monthly fee. You get all the benefits of a powerful internet marketing campaign without the major time or money investment that is usually required.
  4. Why do our clients buy Sherpa? The obvious reason is to save you time in managing your social media program. We have found through talking with our clients that there are 5 main reasons why our customers buy Sherpa:
  5. Definition of content?
  6. Keywords, organic traffic, referring sites
  7. Many of our customers already have tried blogging but find they lack the time, inclination or discipline to provide consistent content.
  8. Some of our customers are new to Social Media and don’t know where to start. Others have already started and just need help keeping it going.
  9. Building and designing blog is 45-day process
  10. Do we want to add Influencers to this slide?
  11. Building and designing blog is 45-day process
  12. Why 3-6 months? Credit building analogy
  13. Experience shows it takes 8-16 weeks to see consistent patterns and trends
  14. Transition slide? Speak to in-depth webinar on understanding reports
  15. Mention Reporting Deep Dive webinar
  16. Need to pretty this one up.
  17. Add Account Mgr to phone contact list now Top 10 and solve customer problem = you are a trusted resource
  18. Comments on blog, Facebook and twitter mentions are all a form of Lead. Follow up on them! Tell story about unanswered comment on Facebook
  19. This is an area where you can have a huge impact Want to know more about TweetChats? There’s a webinar…
  20. Need title…