This is a project I completed on behalf of my Portfolio 1 course at Full Sail University. Completed June 02, 2023.

1. PERSONAL BRAND
EXPLORATION
Melissa Newlove
Project & Portfolio I: Week 1
May 9, 2023

2. I am a graphic designer with over 7 years
experience. I have worked with thousands of
clients and over 600 small businesses. My goal is
to bring the client’s vision to life. This is achieved
by proving logos, branding, marketing, storefront
designs, and promotional gear. I enjoy being
challenged , thinking outside the box, and
pushing beyond my limits.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Graphic Designer
• Marketing Specialist
• Web and Digital Interface
Designer
BRAND ARCHETYPE - As a creator,
my goal is to bring a client’s vision to
life. I strive to think outside the box
and promote individuality when
building a company’s brand.
Designer for Small Business Marketing

4. TARGET AUDIENCE
Peita Binmore
Outreach Plan:
• Research job openings and Peita’s role within the
company.
• First mode of contact with Peita would be a face to face
meeting with resume in hand.
• Follow up would be establishing connection on LinkedIn
and a personal follow up email within one day of face to
face meeting.
Recruitment Manager at
TalentHyve
Lindsey Collins
Outreach Plan:
• Update resume with all marketing experience before
initial contact.
• Lindsey’s preferred method of contact is email so this
would be my first point of contact.
• Follow up would consist of a second email after the first
contact consisting of my resume and trying to establish
a time to connect over the phone or in person.
Owner of TBD Marketing Agency
Justin Niederkorn
Outreach Plan:
• Complete online portfolio of graphic design work I have
completed for clients.
• My method of communication would first be to try to
meet face to face with portfolio on hand.
• If able to meet face to face, a follow up thank you email
would be sent no more than two days after meeting.
Graphic Design Manager at
Habitat for Humanity

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Include marketing as an available option with my
established company.
‣ Grow my brand awareness by creating a full profile
on LinkedIn and making 30 new connections.
Mid Term: (2024)
• Gain 20 new clients.
‣ Provide existing clients with evidence of achieving
their desired result through marketing approach.
Long Term: (2024-2030)
• Develop into a one-stop shop for new small businesses.
‣ Cap my marketing portion of my business at 30
clients to be able to successfully manage their
business needs .

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Creative Cloud software
SOFT
HARD
Novice / Adept / Expert
Adobe Systems Adobe Dreamweaver Novice / Adept / Expert
Problem Solver Novice / Adept / Expert
Creativity Novice / Adept / Expert
Autodesk AutoCAD
SOFT
HARD
Novice / Adept / Expert
Trimble SketchUp Pro Novice / Adept / Expert
Writing Novice / Adept / Expert
Conflict Resolution Novice / Adept / Expert

7. I help small businesses stand out from their
competition by perfecting their unique brand
identity and voice .
PROMISE

8. CREDENTIALS
Work Experience:
• Graphic Designer/Business Owner with 7
years experience working with individuals,
businesses, schools, churches, and city
governments.
Education:
• Visual Design Certificate, Full Sail
University 2022
• Marketing Certificate, Full Sail University
2023
Awards:
• Voted “Best of Richmond Hill” in yearly
local business ceremony, 2022

9. COMPETITION
Brynn Nelson
Industry Experience:
• No industry experience
Education:
• Current Student, Graphic Design, Full Sail University
Leadership Experience:
• No leadership experience listed
Skills and Proficiencies:
• Interpersonal Skills- no endorsements
• Easily Adaptable - no endorsements
• Team Building - no endorsements
Melissa Newlove
Overall Online Presence:
• 94 connections?, banner image customized, professional
headshot turns into video, profile detailed, no published
articles, active on Facebook, LinkedIn URL customized.
Industry Experience:
• Graphic Designer
Education:
• Visual Design Certificate Full Sail University 2022
• Marketing Certificate Full Sail University 2023
Leadership Experience:
• Business Owner
• Business Network Leader
Skills and Proficiencies:
• Typography- 1 endorsement
Overall Online Presence:
• 22 connections, no banner image, professional
headshot, profile needs to be updated, no published
articles, active on Facebook and instagram, LinkedIn
URL is personalized.
• Grade: Superior, 99 out of 100

10. COMPETITION
Sarina Dygert
Noteworthy Experience:
• Freelance Graphic Designer since 2019
Melissa Newlove
Industry Experience:
• Graphic Designer
Education:
• S.C.A.D. minor in Graphic Design
Skills and Proficiencies:
• Graphic Design - 1 endorsement
• Adobe Photoshop - 1 endorsement
• Adobe Illustrator - no endorsements
Overall Online Presence:
• 303 connections, banner image customized,
appropriate headshot, profile is detailed, no published
articles, active on Facebook, LinkedIn URL not
customized.
Industry Experience:
• Graphic Designer
Education:
• Visual Design Certificate Full Sail University 2022
• Marketing Certificate Full Sail University 2023
Leadership Experience:
• Business Owner
• Business Network Leader
Skills and Proficiencies:
• Typography - 1 endorsement
Overall Online Presence:
• 22 connections, no banner image, professional
headshot, profile needs to be updated, no published
articles, active on Facebook and instagram, LinkedIn
URL is personalized.
• Grade: Superior, 99 out of 100

11. BRAND POSITION
For small businesses who are looking to enhance
their business brand, I provide a one-stop shop
that will be able to set your business apart from
the competition by providing a logo, branding
package, marketing, website design, storefront
design, and promotional gear.
MELISSA NEWLOVE

12. NETWORKING &
MARKETING
Industry Events & Organizations
• BNI Business Network International
‣ May 16, 2023 | Richmond Hill, GA
• Design & Marketing Summit
‣ July 27-28, 2023 | Online
• ESTO Educational Seminar for Tourism Organizations
‣ August 19, 2023 | Savannah, GA
Digital Marketing
• Primary Content: I will be publishing design content that relates
to the small business owners in their effort to build their
branding and marketing.
• Primary Tools: The blogs will come directly from my website
and will be posted to Facebook, Instagram, and LinkedIn every
2 weeks.
• Website: My digital portfolio site will not be used as much as
my personal website. I need the traffic on the website instead
of the Adobe portfolio account.

13. PROFESSIONAL
DEVELOPMENT
Mentor
• Marketing mentor online will be reviewing all of Ann
Handley’s available marketing content, newsletters,
books. A local Marketing Mentor will be Shannon
Bocook. This relationship has been established.
Formal Education
• Visual Design Certificate Full Sail University 2022
• Marketing Certificate Full Sail University 2023
Technical Skills
• UX/UI Design - RISD June 2025
• Adobe Dreamweaver training - August 2023
Soft Skills
• Teamwork, LinkedIn Learning, June 2023
• Time Management, LinkedIn Learning, June 2023
• Conflict Management, LinkedIn Learning, June 2023

14. Melissa Newlove
You know how hard it is to start a business? One of
the most important parts is having a professional logo,
website, storefront design, marketing, and brand identity from the start. This will
save a lot of time and hassle of trying to establish these on your own, once your
business is up and running. I provide a one-stop shop and can handle all your
brand development needs to get you up and running professionally from the
start without the need to stress over the process.
“

15. REFERENCES
13-1161.00 - market research analysts and marketing specialists. O*NET OnLine.
(n.d.-a). https://www.onetonline.org/link/summary/13-1161.00
15-1255.00 - web and Digital Interface Designers. O*NET OnLine. (n.d.-b). https://
www.onetonline.org/link/summary/15-1255.00
27-1024.00 - graphic designers. O*NET OnLine. (n.d.-c). https://
www.onetonline.org/link/summary/27-1024.00
Brynn Nelson, cer - court reporter - Kentuckiana Reporters, LLC - linkedin. (n.d.-a).
https://www.linkedin.com/in/brynn-nelson
Creator brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye
Putnam | Psychology Driven Brand Strategist. (2022, April 13). https://
www.kayeputnam.com/brand-archetype-creator/
Develop Conflict Management Skills Learning Path: LinkedIn Learning, formerly
Lynda.com. LinkedIn. (n.d.). https://www.linkedin.com/learning/paths/
develop-conflict-management-and-resolution-skills?u=50813145
Digital Marketing Sales Representative Job in Savannah, GA at American
Marketing & Publishing, L.L.C. ZipRecruiter. (n.d.). https://
www.ziprecruiter.com/jobs/american-marketing-publishing-l-l-c-a5ccc8e7/
digital-marketing-sales-representative-1ed5fcdd?
lvk=1r8Uv1s3yQ9AjEjzGrqvcA.--MvebXv-vc
Forrester, J. (2020, December 4). Council post: The Importance of Brand Voice and
tone. Forbes. https://www.forbes.com/sites/forbesagencycouncil/
2020/12/07/the-importance-of-brand-voice-and-tone/?sh=e94cf19d32c5
Herrity, J. (2023, March 16). What are soft skills? (definition, examples and resume
tips). https://www.indeed.com/career-advice/resumes-cover-letters/soft-
skills
Salary: Graphic designer in Savannah, GA 2023. Glassdoor. (n.d.). https://
www.glassdoor.com/Salaries/graphic-designer-salary-
SRCH_IM773_KO0,16.htm?clickSource=searchBtn
Sarina Dygert - freelance graphic designer - linkedin. (n.d.-b). https://
www.linkedin.com/in/sarina-dygert-b88547221