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All you need is ONE
day to recoginize the
Struggle
May 9th, 2014
Sponsorship Packet
Join us to celebrate
A DAY IN THE DARK
May 9th, 2014
Casselmans Bar andVenue
Where you are born
shouldn’t determine whether
you live or die! ~Bono~
Attendance
1 Primary Event
1000 capacity Venue
Est. total attendants: 1000
Broadcasting Reach
Estimated number of viewers reached; over 1 million viewers
Advertising Reach
Estimated number of potential consumers reached over 2.5 million through radio, social, streaming, and
print.
NPR 100,000 Impressions
KTCL 140,000 Imps
107.5 175,000 Imps
Marquee 75,000 Imps
Westord 250,000 Imps
Keyline Sponsor• Total:	
  	
  3.500,000	
  impressions/series	
  minimal	
  impressions	
  via	
  media	
  outlets	
  chosen	
  including	
  television	
  
interviews.	
  	
  
• Visibility	
  in	
  all	
  adver?sing	
  including	
  prime	
  placement	
  on	
  all	
  ads	
  designed.	
  	
  
• Title	
  placement	
  on	
  posters,	
  event	
  T-­‐Shirts,	
  website,	
  social	
  media,	
  digital	
  adver?sements.
• Brand	
  Exclusivity	
  
• Logo	
  placement	
  and	
  URL	
  of	
  your	
  website	
  on	
  the	
  official	
  poster	
  of	
  the	
  event	
  series.	
  	
  Posters	
  will	
  be	
  distributed	
  to	
  
area	
  businesses	
  and	
  individuals	
  aKending	
  the	
  show.	
  	
  Over	
  50,000	
  impressions.	
  
• Logo	
  placement	
  included	
  on	
  all	
  ads	
  placed	
  in	
  print	
  or	
  digital	
  within	
  the	
  demographic	
  market.	
  Over	
  200,000/mo	
  
impressions.
• TItle	
  Logo	
  placement	
  on	
  all	
  handbills	
  distributed	
  prior	
  to	
  the	
  event.	
  	
  Over	
  10,000	
  flyers/40,000impressions.
• Banner	
  Placement	
  on	
  the	
  Stage.	
  	
  This	
  banner	
  is	
  hung	
  at	
  the	
  front	
  of	
  the	
  Main	
  stage	
  for	
  maximum	
  exposure.	
  
3,000-­‐10,000	
  impressions.	
  (Exclusive	
  to	
  Keyline	
  &	
  Pla?num	
  Sponsors)
• Radio	
  Interviews	
  will	
  only	
  target	
  the	
  presen?ng	
  sponsor.	
  	
  
• Concert	
  Benefits	
  
o	
   10x10	
  booth	
  space	
  may	
  be	
  requested	
  at	
  show.	
  	
  Sponsor	
  must	
  furnish	
  collateral,	
  marke?ng	
  materials	
  
and	
  table	
  cloth	
  
o	
   6	
  VIP	
  Access	
  Passes	
  and	
  10	
  GA	
  ?ckets
o	
   5+	
  public	
  address	
  men?ons	
  throughout	
  the	
  set	
  and	
  an	
  opportunity	
  to	
  address	
  the	
  crowd	
  with	
  your	
  
message	
  via	
  gi_	
  bags.	
  	
  You	
  provide	
  the	
  swag	
  and	
  we	
  stuff	
  them	
  for	
  you!	
  
$5000
Platinum Sponsorship
• Total:	
  	
  1,500,000	
  impressions/series	
  minimal	
  impressions	
  due	
  to	
  
blanket	
  marke?ng	
  in	
  the	
  Denver	
  metro	
  area	
  including	
  Television	
  
Interviews.	
  	
  
• Visibility	
  in	
  all	
  adver?sing	
  excluding	
  radio	
  and	
  secondary	
  placement	
  	
  
on	
  all	
  designed	
  media	
  for	
  print.
• Logo	
  placement	
  on	
  social	
  media,	
  event	
  pages	
  &	
  digital	
  
adver?sements.
• Logo	
  placement	
  and	
  URL	
  of	
  your	
  website	
  on	
  the	
  official	
  poster	
  of	
  the	
  
event.	
  	
  Posters	
  will	
  be	
  distributed	
  to	
  area	
  businesses	
  and	
  individuals	
  
aKending	
  the	
  show.	
  	
  Over	
  50,000	
  impressions.	
  
• Logo	
  placement	
  on	
  all	
  handbills	
  distributed	
  for	
  the	
  tour	
  prior	
  to	
  the	
  
event.	
  	
  Over	
  10,000	
  flyers/40,000impressions.
• Banner	
  Placement	
  on	
  the	
  Stage.	
  	
  This	
  banner	
  is	
  hung	
  either	
  right	
  or	
  
le_	
  of	
  the	
  Keyline	
  Sponsors	
  Signage	
  on	
  the	
  Main	
  stage	
  for	
  exposure.	
  
3,000-­‐5,000	
  impressions	
  	
  (Exclusive	
  to	
  Keyline	
  &	
  Pla?num	
  Sponsors)
• 10‘x10’	
  	
  merch	
  space	
  Must	
  provide	
  own	
  collateral
• 4	
  VIP	
  Access	
  Passes/Show
• 3	
  Public	
  Address	
  Men?ons	
  during	
  the	
  set
• Limit	
  2
$2,500
Gold Sponsorships• 1,500,000	
  Impressions	
  based	
  upon	
  media	
  exposure	
  in	
  
Denver	
  market.	
  	
  
• Visibility	
  in	
  all	
  adver?sing	
  except	
  Radio	
  and	
  ter?ary	
  
placement	
  on	
  adver?sement.	
  	
  
• Logo	
  placement	
  on	
  event	
  page,	
  social	
  media	
  and	
  digital	
  
adver?sements.
• Logo	
  placement	
  and	
  URL	
  of	
  your	
  website	
  on	
  the	
  official	
  
poster	
  of	
  the	
  tour.	
  	
  Posters	
  will	
  be	
  distributed	
  to	
  area	
  
businesses	
  and	
  individuals	
  aKending	
  the	
  show.	
  	
  Over	
  
50,000	
  impressions.	
  
• Logo	
  placement	
  on	
  all	
  handbills	
  distributed	
  for	
  the	
  tour	
  
prior	
  to	
  the	
  event.	
  	
  Over	
  10,000	
  flyers/
40,000impressions.
• Placement	
  of	
  Swag	
  at	
  the	
  merch	
  booth
• 2	
  VIP	
  Access	
  Passes/Show
• 2	
  Public	
  address	
  men?on	
  during	
  the	
  set.
• Limit	
  3
$1,500
Silver Sponsorship
• 500,000	
  Impressions
• Logo	
  placement	
  on	
  event	
  page,	
  social	
  media	
  and	
  
digital	
  adver?sements.	
  
• Logo	
  placement	
  on	
  the	
  official	
  poster	
  of	
  the	
  event.	
  	
  	
  
Over	
  50,000	
  impressions.	
  
• Logo	
  placement	
  on	
  all	
  handbills	
  distributed	
  for	
  the	
  
event	
  prior	
  to	
  the	
  event.	
  	
  Over	
  10,000	
  flyers/
40,000impressions.
• Placement	
  of	
  Swag	
  at	
  the	
  general	
  merch	
  booth
• 2	
  VIP	
  Access	
  Passes/Show
• One	
  public	
  address	
  men?on	
  throughout	
  the	
  show	
  
set.
• Limit	
  5
$1000
Bronze Sponsorship
• Logo	
  placement	
  on	
  event	
  page,	
  social	
  media	
  
and	
  digital	
  adver?sements.	
  	
  	
  
• Logo	
  placement	
  on	
  the	
  official	
  poster	
  of	
  the	
  
series.	
  	
  Posters	
  will	
  be	
  distributed	
  to	
  area	
  
businesses	
  and	
  individuals	
  aKending	
  the	
  
show.	
  	
  Over	
  50,000	
  impressions.	
  
• Logo	
  placement	
  on	
  all	
  handbills	
  distributed	
  
prior	
  to	
  the	
  event.	
  	
  Over	
  10,000	
  flyers/
40,000impressions/series.
• Placement	
  of	
  Swag	
  at	
  the	
  merch	
  booth
• 4	
  GA	
  Access	
  Passes/Show
• Limit	
  6
$500
THANKYOU
For more information
Please Contact:
Melissa Lycan
Marketing & Sales
Business Consultant
Two Roads Entertainment
Melissa@tworoadsentertainment.com
(720)933-4868

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ONE Sponsorship Packet

  • 1. All you need is ONE day to recoginize the Struggle May 9th, 2014 Sponsorship Packet
  • 2. Join us to celebrate A DAY IN THE DARK May 9th, 2014 Casselmans Bar andVenue
  • 3. Where you are born shouldn’t determine whether you live or die! ~Bono~
  • 4. Attendance 1 Primary Event 1000 capacity Venue Est. total attendants: 1000 Broadcasting Reach Estimated number of viewers reached; over 1 million viewers Advertising Reach Estimated number of potential consumers reached over 2.5 million through radio, social, streaming, and print. NPR 100,000 Impressions KTCL 140,000 Imps 107.5 175,000 Imps Marquee 75,000 Imps Westord 250,000 Imps
  • 5. Keyline Sponsor• Total:    3.500,000  impressions/series  minimal  impressions  via  media  outlets  chosen  including  television   interviews.     • Visibility  in  all  adver?sing  including  prime  placement  on  all  ads  designed.     • Title  placement  on  posters,  event  T-­‐Shirts,  website,  social  media,  digital  adver?sements. • Brand  Exclusivity   • Logo  placement  and  URL  of  your  website  on  the  official  poster  of  the  event  series.    Posters  will  be  distributed  to   area  businesses  and  individuals  aKending  the  show.    Over  50,000  impressions.   • Logo  placement  included  on  all  ads  placed  in  print  or  digital  within  the  demographic  market.  Over  200,000/mo   impressions. • TItle  Logo  placement  on  all  handbills  distributed  prior  to  the  event.    Over  10,000  flyers/40,000impressions. • Banner  Placement  on  the  Stage.    This  banner  is  hung  at  the  front  of  the  Main  stage  for  maximum  exposure.   3,000-­‐10,000  impressions.  (Exclusive  to  Keyline  &  Pla?num  Sponsors) • Radio  Interviews  will  only  target  the  presen?ng  sponsor.     • Concert  Benefits   o   10x10  booth  space  may  be  requested  at  show.    Sponsor  must  furnish  collateral,  marke?ng  materials   and  table  cloth   o   6  VIP  Access  Passes  and  10  GA  ?ckets o   5+  public  address  men?ons  throughout  the  set  and  an  opportunity  to  address  the  crowd  with  your   message  via  gi_  bags.    You  provide  the  swag  and  we  stuff  them  for  you!   $5000
  • 6. Platinum Sponsorship • Total:    1,500,000  impressions/series  minimal  impressions  due  to   blanket  marke?ng  in  the  Denver  metro  area  including  Television   Interviews.     • Visibility  in  all  adver?sing  excluding  radio  and  secondary  placement     on  all  designed  media  for  print. • Logo  placement  on  social  media,  event  pages  &  digital   adver?sements. • Logo  placement  and  URL  of  your  website  on  the  official  poster  of  the   event.    Posters  will  be  distributed  to  area  businesses  and  individuals   aKending  the  show.    Over  50,000  impressions.   • Logo  placement  on  all  handbills  distributed  for  the  tour  prior  to  the   event.    Over  10,000  flyers/40,000impressions. • Banner  Placement  on  the  Stage.    This  banner  is  hung  either  right  or   le_  of  the  Keyline  Sponsors  Signage  on  the  Main  stage  for  exposure.   3,000-­‐5,000  impressions    (Exclusive  to  Keyline  &  Pla?num  Sponsors) • 10‘x10’    merch  space  Must  provide  own  collateral • 4  VIP  Access  Passes/Show • 3  Public  Address  Men?ons  during  the  set • Limit  2 $2,500
  • 7. Gold Sponsorships• 1,500,000  Impressions  based  upon  media  exposure  in   Denver  market.     • Visibility  in  all  adver?sing  except  Radio  and  ter?ary   placement  on  adver?sement.     • Logo  placement  on  event  page,  social  media  and  digital   adver?sements. • Logo  placement  and  URL  of  your  website  on  the  official   poster  of  the  tour.    Posters  will  be  distributed  to  area   businesses  and  individuals  aKending  the  show.    Over   50,000  impressions.   • Logo  placement  on  all  handbills  distributed  for  the  tour   prior  to  the  event.    Over  10,000  flyers/ 40,000impressions. • Placement  of  Swag  at  the  merch  booth • 2  VIP  Access  Passes/Show • 2  Public  address  men?on  during  the  set. • Limit  3 $1,500
  • 8. Silver Sponsorship • 500,000  Impressions • Logo  placement  on  event  page,  social  media  and   digital  adver?sements.   • Logo  placement  on  the  official  poster  of  the  event.       Over  50,000  impressions.   • Logo  placement  on  all  handbills  distributed  for  the   event  prior  to  the  event.    Over  10,000  flyers/ 40,000impressions. • Placement  of  Swag  at  the  general  merch  booth • 2  VIP  Access  Passes/Show • One  public  address  men?on  throughout  the  show   set. • Limit  5 $1000
  • 9. Bronze Sponsorship • Logo  placement  on  event  page,  social  media   and  digital  adver?sements.       • Logo  placement  on  the  official  poster  of  the   series.    Posters  will  be  distributed  to  area   businesses  and  individuals  aKending  the   show.    Over  50,000  impressions.   • Logo  placement  on  all  handbills  distributed   prior  to  the  event.    Over  10,000  flyers/ 40,000impressions/series. • Placement  of  Swag  at  the  merch  booth • 4  GA  Access  Passes/Show • Limit  6 $500
  • 10. THANKYOU For more information Please Contact: Melissa Lycan Marketing & Sales Business Consultant Two Roads Entertainment Melissa@tworoadsentertainment.com (720)933-4868