The following mobile app check list provides key considerations in preparation for a mobile app launch.

1. Prepared by Digital Idea Media
Mobile Launch Check List
Goals
 Installs? Reviews? Ratings
 Research
 Why is your app better, sticky etc.
 Trends in your space, why is now the right time to launch?
 Is the name intuitive? Can others find by a keyword?
Your Story
 Business Story – how the idea came about, is it the launch of the
app or the firm as well
 Tagline
 Key messages
 Founding team
 Revenue model
 Investment
 User retention – how does this work
 How does the app promote itself – integration with Facebook?
Sharing options throughout experience?
 Advertising? TapforTap – exchange ads with others
 App Store Optimization – words, listing
Social Sites/ Parking Lots
 Facebook, Twitter, Quora, Vine, YouTube, Google +
 Need app page, even if it is a simple landing page – contact, info
and video should be parked on a place – emphasis on the look of
the app and details but limited
 Mailing list – early access, updates etc.
 Blog?
Join the discussion
 Twitter: #appdevchat - Thurs. at 10PT

2. Prepared by Digital Idea Media
 Facebook: Indy App & Game Developers or App Entrepreneurs and
Marketers
 What events are coming (local – get buy-in from industry
influencers)
Build a Crowd
 Who are the first people who will get access? Are they vocal (non-
media)
 Get feedback – friends and foes – consider Clarity or other
feedback services
Building Assets
 Describe the UX – is it easy, fun and intuitive?
 Create a video – use an iPhone emulator to create a demo. Also
consider that you are telling a story, sharing an experience, this
does not mean that you need to show every feature or walk
through how it works – leave some mystery. Add music!
o Send samples
o Promote the video on YouTube, add annotations that link
back to your home page or app site, add as many tag words
as are relevant to your demo and app content
 Capture app screen shots of important layers of game play or
experience
Your APP Store Presence
 Make your app ICON count. The ICON is real estate on a mobile
device and it is often the first thing that a user will see when
deciding what to do next. Get feedback and spend time to make it
fun and something that sparks an action.
 Consider your name – consider words that people are searching for.
 Consider your price point – anything about $.99 can actually be a
deterrent. Get people hooked first then consider adding micro
payment add-ons.
 Nail the description in 2-3 quick sentences – if people are intrigued,
they will hit the more option.
 If you have a product review in the can, use that as part of the
description. Otherwise avoid the hyperbole and get right to the
point of the app – let others claim you as the world’s first, best and
greatest.
 Consider ratings – call in friends, users, and peers to rate the app.
 Apple recently deprecated the use of emoji-type characters for
app descriptions. This means you can’t be clever with symbols and
copy matters.
 Use reviews to sell future downloads.

3. Prepared by Digital Idea Media
Promotion
 Facebook ads
 Coming soon platforms: OoomfLaunchSky and Preapps.
 Press Release (distribution)
 Media Outreach (TestFlight?)
 Blogger Outreach (TestFlight?)
 Champion (big name drop?)
 Timing; relevant trends, events, discussions to tag along?
 Funny stunt?
 Local Meetups? Tech launch events amongst peers? i.e.
Denver/Boulder New Tech Meetup?
 Pitch to charts the charts:Appsfire, Free App A Day, FreeMyApps
 Be noisy as hell on launch day, plan for the entire team to post,
email, share ALL DAY, launch day is important for getting a boost in
the App Store
Let’s launch together!
Contact Melissa Hourigan at (720) 608-1919 or
mhourigan@digitalideamedia.com