Using Facebook to Promote your Business
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This hour and a half workshop was presented by Allée CEO Melissa Harrison. Designed for small business owners, CEOs and entrepreneurs interested in learning how to use Facebook to create awareness and expand business reach, the slides shown are the outline for the full content that was provided during the presentation (handouts and supplemental information not included).
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Using Facebook to Promote your Business
- 1. Using Facebook to Promote Your Business Presented by: Melissa Harrison Principal, Allée @alleecreative www.facebook.com/alleecreative Think. Create. Communicate. alleecreative.com
- 2. About Melissa • Business owner • Mother of four • Certified fitness instructor • Reader/learner • Avid social media user (both personal and Photo credit: HJS Photo Gallery business) Think. Create. Communicate. alleecreative.com
- 3. Concentration for today: • Why social media is important for your business • How to determine if Facebook is right for you • How to get started • Ideas for content • How to keep up with it all/time management • Resources Think. Create. Communicate. alleecreative.com
- 4. “Social media is like a cocktail party where you’re meeting people. Ultimately, you want them to take you home and share you with their friends.” -Leo Dimilo, Internet Marketer Think. Create. Communicate. alleecreative.com
- 5. Why is social media important for your business? 75% of people get their news from social networking sites like Facebook (CNN) It’s word-of-mouth marketing People trust their peer networks, family/friends Facebook’s It levels the playing field for small business algorithms change…a lot. Social media is Generates more business exposure always evolving. Know your priorities Increases online traffic and decide how you’ll keep up. Provides marketplace insight Think. Create. Communicate. alleecreative.com
- 6. Determining if Facebook is the right fit for your business •Time: Social media takes a lot of time and success will not happen over night. Determine your time commitment and stick with it. Once you start, you’re in it for the long haul. • Resources: Who will be your community manager? Someone within your team? Will you outsource? • Audience/demographics: Are your customers on Facebook? Who are you looking to reach? How do you want to expand your brand’s exposure? • Success indicators: How does Facebook align with your overall business goals? How will you determine success? Think. Create. Communicate. alleecreative.com
- 7. The #1 social media tool for marketers is Facebook (Social Media Examiner) Think. Create. Communicate. alleecreative.com
- 8. Before you start: The “new” Facebook •Expression: Facebook has moved to become more visual; it’s the next wave in social media. Pictures are visually stimulating and help evoke emotion and connection with customers. • Reach: New timeline features more ways to ensure greater reach through pinned posts, starred content, milestones, customized apps, backdating and open analytics • Response: New message features, expanded admin features and richer story-telling tools Think. Create. Communicate. alleecreative.com
- 9. Before you start: Prepare the Following About Statement Cover Photo Profile Picture Content Calendar Brand Voice Social Media Policy History, Photos, Milestones Think. Create. Communicate. alleecreative.com
- 10. Getting started on Facebook Creating your Facebook page: https://www.facebook.com/F acebookPages Think. Create. Communicate. alleecreative.com
- 11. The basics of your Facebook page • Set your cover photo • Set your profile photo • Organize your apps • Enable messaging • Add milestones • Consider your star, pin and tag strategy Think. Create. Communicate. alleecreative.com
- 12. Your Cover Photo Think. Create. Communicate. alleecreative.com
- 13. Cover Photo Examples Nike Home Depot Punch Pizza 1-800 Flowers French Meadow Bakery Dr. Oz Athleta Think. Create. Communicate. alleecreative.com
- 14. Your Profile Picture Think. Create. Communicate. alleecreative.com
- 15. Tells Us “About” You and Organize Your Apps Think. Create. Communicate. alleecreative.com
- 16. Enable Messaging Think. Create. Communicate. alleecreative.com
- 17. Add Milestones Think. Create. Communicate. alleecreative.com
- 18. Stars, Pins and Tags Think. Create. Communicate. alleecreative.com
- 19. Content Ideas Think. Create. Communicate. alleecreative.com
- 20. Time Management Think. Create. Communicate. alleecreative.com
- 21. Misc. to Consider URL Shorteners: Think twice about using them. There is more engagement with the “real deal” URLs. Twitter: Don’t automate Twitter updates on Facebook; they are different platforms and should remain that way. Short Posts: Keep posts short. Those with 80 characters or less have 27% higher engagement rates (Buddy Media) Post for Your Audience: Early morning and end-of-day posts gain higher return on engagement; don’t just post during business hours. Think. Create. Communicate. alleecreative.com
- 22. Resources Think. Create. Communicate. alleecreative.com
- 23. Rome wasn’t built in a day. • Develop a routine • Don’t expect results over night • You get out of it what you put in to it Think. Create. Communicate. alleecreative.com
- 24. Thank you! Melissa Harrison Email: melissa@alleecreative.com Twitter: @alleecreative Facebook: www.facebook.com/alleecreative Phone: 612.946.7144 Think. Create. Communicate. alleecreative.com
Hinweis der Redaktion
- You need your own, individual FB account in order to set up a FB branded page
- You can also create a page (top right) anytime you are visiting another FB brand page
- 851 x 315 pixel bannerFirst thing people notice when they visit your pageCreates a visual story about what you’re about; captures attentionCANNOT CONTAIN: Call to action, “like” reference, coupons, contact info, special offerIdeas for cover photos:Pictures of your store, business, officeCustomers using your productsHistorical picturesPopular products, menu items, services“Before” and “After” photosLogoYour staffCollage of photos representing your brand
- Up to 180x180 pixelsRepresents your page on other parts of Facebook (e.g. in the news feed, comments, etc.)Use image that represents your brand (variation of your logo, etc.)
- Set up your “About” sectionGo beyond your company’s “About” page on your websiteUse key wordsMake sure to show your URLMake it briefAPPS:Choose which apps (up to 12) you want to show at the top of your page. Photos will always be fist, but you can move the others around how you’d like.107 x 70 pixels
- People can contact you privately using messagesNew message notification appear in your admin panel
- 843x403 pixelsShare your history (photos, documents, company milestones)Show how to add milestone while on Allee FB page
- Use star icon to make posts widerUse pencil icon to pin the post to the top of your page, hide it or delete it completely
- StorytellingAuthentic voiceBe engagingDon’t just repurpose your website on your Facebook page
- Set content calendars***use key words***determine your core content categories; what do you want to be known for??Social media conversation calendars***show example (on desk top)Publish more than once a dayUtilize outside help and resources
- End of week posts tend to be higherThurs/Fri posts gain 18% higher engagement (Buddy Media)Consider your industry:RETAIL: SundayMEDIA: No Mondays; avoid the noiseENTERTAINMENT: Friday thru SundayAUTOMOTIVE: SundayBUSINESS/FINANCE: MidweekFASHION: Peaks on ThursFOOD/BEVERAGE: High mid-week and SaturdaySPORTS: SundayTRAVEL/HOSPITALITY: End of week****Custom User Names/URLs on Facebookhttps://www.facebook.com/username/****Additional FB resources (Facebook Pages, under “resources”)https://www.facebook.com/FacebookPages/app_283788381634959 (goes over ads, usernames, additional promotion, page guides, etc.)
- Go over hand outFor Customizing Apps/Pages/Banners:ShortstackPagemondoiFrame AppsHire a graphic design/branding firm