Magnetic Marketing Core Competency Summary

1. Focused & Effective
Melissa Clausen, President
Magnetic Marketing, LLC
www.magnetic-mktg.com

2. Company Overview
Business Summary:
• Professional marketing consultation firm that offers individual,
targeted marketing services to companies whose primary focus is
on their business, not the marketing of their business.
• A focused and effective marketing organization leads to quick
turnaround, more targeted marketing efforts to your end
customers with less cost to your company.
• We pull the pieces together so your company can focus on what
really matters – happy customers and your bottom line.
Focused and Effective.
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3. Why choose Magnetic Marketing?
• Small, focused marketing consulting company is quick to respond to
client needs
• Ability to leverage quantitative or qualitative market research results to
drive business and process with your company
• Utilize dynamics of print, social and web marketing to effectively help
your company pull the pieces of your marketing plan together into a
cohesive effort
• Can, and prefer, to operate as if an adjunct part of your organization,
engrained in the business of your business, without the overhead of
additional full time marketing personnel
• Fifteen years vetted experience in product, strategic and tactical
marketing
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4. Why does your company need us?
Product Marketing, Target Marketing and Strategic Marketing are three crucial
components of marketing that are essential to the success of any business.
Product
Marketing
Strategic Target
Marketing Marketing
Most businesses successfully master the one or two of these
pillars, but all three are crucial to any business success.
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5. To build a successful marketing basis
for your company, you need all three
pieces.
Product Marketing – Understanding how
your product fits the customers needs
• Target Market Analysis – Finding the right
customers for your product
• Branding & Naming – does your brand
reflect the customers expectation?
Strategic Marketing – Segment specific tactics Target Marketing – Utilizing the correct
and activities to ensure your customers keep marketing method to reach the customer.
coming back to your company and your brands. • Online brand development & management
• Customer contact management options • Social media marketing
• Press Releases via targeted marketing mediums • Newsletters and sales promotions
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6. Customers move through this adoption cycle
process for every product and service consumed
Awareness Interest Preference Commitment Retention Growth
The promise Ability to deliver
How well you sell
your company projects to expectations
Define targeting, Perfect sales story, Execute on
positioning and sales tools and culture, service
communications process delivery and
strategy service expansion
It is critical to know where your company is at in this
process to be successful in any marketing activity. 6

7. Magnetic Marketing Services
General Marketing Assistance
• Brand positioning and/or re-positioning
• Collateral Review
• Business networking for marketing related concepts
• Best Practice analysis and support
• Marketing supporting for a non-marketing oriented organization
• Project management for marketing or related projects
• Marketing/Advertising budget analysis
• Press Releases creation and execution
• Newsletters and Sales Promotions execution
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8. Magnetic Marketing Services
Online Marketing
• Social media
• Newsletter, Sales Promotion and event
marketing
• Blogs regarding company beliefs, values,
core issues, management team, product
Email Newsletter Example
or brand attributes, etc
• Website – Search Engine Optimization,
Google Analytics, etc
Available interactive marketing channels have
increased by 500% in the last 15 years.
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9. Magnetic Marketing Services
Offline Marketing
• Direct Mail to your current and
prospective customers
• Event Marketing and Management
• Target Marketing Analytics – why
bother if you can’t measure your Direct Mail Example
ROI?
• Marketing Organization Support
• Strategic planning
Local Event Poster
• Develop a marketing plan
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10. Different types of marketing support
across multiple industries
Industry Marketing Support
Transportation - Consumer Social Media, signage, collateral review, press releases
Transportation - Trucking Service eNewsletter, project management, internet development, service
& Parts Network outlet communication, etc
Event Planning Developed trade show concepts for trucking manufacturer
Retirement Living Rebranding, marketing collateral review/redesign, social media
update, mystery shopper, press releases organization
Beauty Salon Event Marketing
Non-Profit Event Marketing, collateral design, project management etc
Custom Truck Parts NASCAR Sponsorship liaison, sales presentations, press releases, etc
B2B and B2C experience with a broad base of clients
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11. Pricing Information
• Completely customized for your business needs, available resources and
budget
• Ability to offer ongoing full marketing support for your organization or
marketing assistance for a one time task or project
• Pricing Options:
• Longer term project or complete marketing support handled via a
monthly retainer process, using an estimated amount of hours for the
expected tasks, billed at a reduced hourly rate
• Shorter term project or one time marketing assistance is billed at
an hourly rate, that is higher than the retainer rate
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12. Professional Credentials
Melissa Clausen, President
Over 15 years marketing experience with companies leveraging best practices to
effectively promote and market their business.
Experience
• Creating and implementing marketing programs and promotions to increase sales,
drive profits and market share for businesses of all sizes
• Experience in establishing and executing strategies to improve brand position,
• Event planning and marketing for businesses of all sizes.
• Activating sponsorships for businesses
• Strategic and Tactical Planning
• Business to Business marketing efforts
Education
• B. S., Business Administration, Oregon State University
• MBA, University of Portland
• Seminars and courses from the Online Marketing Institute
Professional Memberships
National Association of Professional Women (NAPW.org)
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13. Contact us and become a fan!
Melissa Clausen, President Social Media:
Offices: Portland, OR / Charlotte, NC www.facebook.com/MagneticMarketing
Phone: 888-734-8671
www.Twitter.com/magneticmktg
Email: Questions@Magnetic-Mktg.com
http://www.linkedin.com/in/melisssaclausen
Web: Magnetic-Mktg.com
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