1. CASE STUDIES
1

2. ENDER’S GAME

3. BRANDED STARCRAFT TOURNAMENT + HIGH IMPACT MEDIA

4. CUSTOM CONTENT

5. BRANDED STARCRAFT TOURNAMENT + HIGH IMPACT MEDIA

7. 3 DAYS TO KILL

8. A 3 DAY CALL OF DUTY MARATHON W/ TEAM OPTIC: GOAL - ACCRUE AS MANY KILLS AS POSSIBLE

9. 406,000+ HOURS OF BRANDED VIDEO CONTENT CONSUMED BY 325,000 UNIQUES IN 3 DAYS

10. 5 MILLION EARNED MLG MEDIA IMPRESSIONS + MILLIONS MORE FROM OPTIC
#6 for 45 min
after 2 hours
Trended 5 more x
over next 3 days

11. EARNED MEDIA SCREENSHOTS

12. • IN LESS THAN TWO HOURS FROM THE START OF OPTIC'S 3DTK MARATHON, #OPTIC3DTK
TRENDED TWICE
• 81% OF TWITTER #OPTIC3DTK POSTS CAME FROM THE MLG CHAT CLIENT
• #OPTIC3DTK TRENDED WORLDWIDE ON DAY 1 FOR A TOTAL OF 45 MINUTES
• MLG TWEETED 11 TIMES OVER THE COURSE OF THE MARATHON RECEIVING 4.8 MM
• OVER 406,000 HOURS OF CONTENT WERE CONSUMED BY A TOTAL OF 325K UNIQUE VIEWERS
EARNED MEDIA HIGHLIGHTS

13. BRICK MANSIONS

17. Mobile

18. • eSports Report promo – live on MLG.tv and VOD on YouTube
• 7,992 YouTube views (bonus)

19. #4 on April 22, during
Live stream
Twitter Chat during live stream drove 20,000 tweets for
#BrickMansions, #ThrowUptheX, #ThrowUptheX #BrickMansions
Video of twitter chat

20. TWITTER HIGHLIGHTS
MLG
• 17 tweets
• 12 Million earned impressions

24. EARTH TO ECHO

25. YouTube: 1,494,567 subs
Facebook: 104,139 Likes
Twitter: 245k Followers
Instagram: 1127 Followes
YouTube: 2,997,247
Twitter: 426K Followers
Facebook: 157k Likes
YouTube: 1,017,044M Subs
Twitter: 171K Followes
Instagram: 2,623 Followers
3 TOP YOUTUBE MINECRAFT PERSONALITIES - CUPQUAKE, JEROME ASF
AND RPM - JOINED MLG TO LIVESTEAM A CUSTOM EARTH TO ECHO
MINI MINECRAFT GAME AND ALSO JOINED RELATIVITY AT
THE LA FILM FEST RED CARPET TO MEET FANS

26. LANDING PAGE

27. HPTO – VIDEO + COMPANION

29. NEWS POST

30. INFLUENCER SOCIAL

31. ENGAGEMENT HIGHLIGHTS
• VIDEO CTR: 1.63%
• MLG SOCIAL DELIVERED 5 MILLION BONUS IMPRESSIONS
• #EarthToEchoMLG TRENDED IN US FOR 10 MIN
• #EarthToEchoMLG RANKED 203 OF 508 IN TRENDS - 7/1