Have you lost that blogging feeling? Join veteran blogger and social media pro Missy Voronyak for this WEGO Health webinar to reignite your passion for blogging! She’ll share inspiring stories of health advocacy bloggers making a difference and give you fresh, creative ways to approach your blog content to help you get un-stuck and back to inspiring others.
3. @missyvoronyak#HAAwards
MISSY VORONYAK
GROUP DIRECTOR - SOCIAL MEDIA & ENGAGEMENT
Missy Voronyak has 18 years of marketing and communications experience, including social media, branding,
digital, advertising, executive communications and more. Since joining WCG in 2013, Missy has worked with
medical device and pharmaceutical companies, in addition to cutting her teeth on consumer goods companies.
Her previous 15 years of marketing experience were with Allina Health and Hazelden Foundation.
Missy is also a blogger (marketingmama.com) where she covers a variety of parenting and health topics in her
free time. Founded in 2007. She is the director of strategic planning for the Social Media Breakfast of
Minneapolis/St. Paul and the founder of the MN Blogger Conference (est. 2010).
Missy has been recognized as a “Top Ten Titan in Social Media” in the Twin Cities and one of 11 “Top Tweeps
in the Twin Cities” by KARE11, MN Hospital Association Community Benefit awards, Telly Award finalist,
Healthcare advertising awards and more. Missy received her degree in public relations and mass
communications from Drake University.
4. @missyvoronyak#HAAwards
“I’m not a blogger, I’m a writer.”
Everyone: “I’m thinking of starting a blog.”
Me: “Do you have something to say?”
7. @missyvoronyak#HAAwards
MARY PUGLISI – THEHEADACHEHEROINE.COM
“The encouragement you offer in your daily writings is making a
difference for many.” – a reader
“I feel like we were meant to find each other!! I am 25 and have
had headaches constantly since 6th grade. I was diagnosed with
narcolepsy when I was 22. I have seen so many doctors trying
to figure out my various ailments but no one ever knows what’s
wrong! I want to talk to you! I’m so glad I found your blog!!” – a
reader
Writes about:
• Chronic headaches
• Migraines
• Narcolepsy
• Food allergies
Since Sept. 2015
8. @missyvoronyak#HAAwards
“It's been a month tomorrow that we've been using our DIY closed
loop. Time and time again you all have been there to encourage
me, support me, guide me, and help me when things weren't
going well. You've been my biggest cheerleaders and my constant
lifeline no matter the issue or the time of day. In the best of times,
these gifts would have been met with my sincere gratitude and my
humble thanks.” – a reader
DANA LEWIS – DIYPS.ORG
Writes about:
• Type 1 Diabetes
• Do-it-yourself
Artificial Pancreas
System (open loop
and closed loop)
Since Feb. 2014
9. @missyvoronyak#HAAwards
“I have never been able to find support groups where I am so
I have battled on by myself. Reading your tips and stories I
felt a connection to something I have not experienced reading
different forums. Keep up the good work and thank you. I
don’t quite feel as alone anymore. ” – a reader
LORI-ANN HOLBROOK – CITYGIRLFLARE.COM
Writes about:
• Psoriasis
• Psoriatic arthritis
Since Sept. 2014
10. @missyvoronyak#HAAwards
“I took one look at the little boy (he was 7) and heard your voice in my head
about not being afraid [to use the Epi-Pen] and everything else you had
written about over the years. I jammed that Epi-Pen in his thigh (thankful also
for ALL your posts on education of how to administer epi pens). He was head
to toe hives and just had "this look" on his face…
The ER doctor told the mother that the first Epi-Pen given so quickly (without
waiting for paramedics which took 20 minutes from the bee sting) likely
saved his airway and life. What a relief. And I kept thinking (and still do)
"thank goodness for Missy's blog and the confidence and courage it gave me
to just give the Epi-Pen". Missy, you truly were part of that story and the
actions I took and are part responsible for saving a life!!!!” – a reader
MISSY VORONYAK – MARKETINGMAMA.COM
Writes about:
• Food allergies
• Parenting
• Divorce
• Twin Cities
activities
Since July 2007
13. @missyvoronyak#HAAwards
What’s happening in the world around you?
• Stay on top of the news on your topic area
– Google alerts
– Nuzzle
• Read other blogs (and support them!)
• Search YouTube for your topic
• Participate in conversations on Twitter
– Follow & use your health-related hashtag
LOOKING EXTERNALLY
14. @missyvoronyak#HAAwards
• What has impressed you or brought
you joy?
• What has bothered you?
• Keep a running list of blog inspirations
– Notebook
– App
LOOKING WITHIN YOURSELF
Evernote Notes
28. @missyvoronyak#HAAwards
1. What advice do you have for
newly diagnosed patients?
2. What “hacks” or tricks have
you developed to help you
manage your health?
3. What questions do people
usually ask you about your
health? Answer them.
4. What your health challenges
have taught you about
yourself.
5. How do you find balance?
6. What is an event you’re
looking forward to attending
and why?
7. Who are your favorite
bloggers? Link to them.
8. Year end wrap up of your
most popular posts
ADDITIONAL WRITING PROMPTS
33. 33
#HAAwards
YOUR ASSIGNMENT
Take 10 minutes to make a clean list of topic ideas
Dedicate a place to store blog topic ideas
Visit slideshare.net/melissaberggren for slides
Attend “How to Rock Social Media” session Wed.
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@missyvoronyak
