Presentation I gave at Girl Geek Dinner in Cape Town on 18 July 2015

1. ARE YOU CONTENT WITH YOUR CONTENT?
!
@MelAttree

2. CONTENT MARKETING IS ONE OF THE
BIGGEST SUCCESS STORIES IN THE MEDIA
INDUSTRY, second only to internet advertising in
accelerated growth.
!
Every day, thousands of pieces of content are
published; all professionally planned,
commissioned & edited, to give brands a powerful
and effective way to reach their customers,
gaining loyalty and sales along the way.

3. “You need editors, not brand managers, who will
push the envelope to make the thing go forward.
There’s content I want to read and content I don’t.
Will people miss you if you are gone?”
- Seth Godin

5. Contentshould entertain, educate or empower people.
!
Content can be created, curated or crowdsourced.
!
Content can be distributed via owned or rented properties.
!
Content can be repurposed.
!
Help people, give context.

7. Provide real utility and empower customers.

8. To boost conversation and social currency we need to produce
content that is easy to digest and share.

9. Utilise and repurpose existing content. Consider the distribution.

10. Speak to consumers’ needs.

11. Build top of mind awareness through experiences.

12. Drive sales.

13. Entertain. Educate. Empower.

14. where does it come from?

15. CCCC

16. #tips for effective content
• People don’t want to talk to brands
• Always keep the target market in mind.
• Don’t just talk about yourself.
• Different people consume content in different ways and on different platforms.
• Involve your audience in the journey.
• Take a strong editorial stance and manage your content planning, creation and distribution like you
would a magazine.
• Add value / inspire / educate or entertain
• Be human!

17. thank you
!
@melattree
!
#MelRocks