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Digital Marketing Overview
Welcome 
Melien Lavoie 
Phone: (860) 214-9900 
Email: mel@pluginmuse.com 
Website: www.PluginMuse.com 
Facebook.com/PluginMuse 
SlideShare.net/MelienLavoie
Digital Age Revolution 
Technology Evolved 
User-Friendly 
● Computers Smaller, 
● Programs Run Faster 
● Technology Easier
The Digital Age 
● High-Tech Devices 
● Knowledge-Based Society 
“Evolution of Man...”
Customized Technology 
Adapt Technology 
Need Based 
● Simplify World 
● Efficient 
Fear of Social Media 
Alternative Reality 
● Blind Communication 
● Privacy Issues 
“I fear the day that technology will surpass our human interaction. 
The world will have a generation of idiots” - Albert Einstein
Electronic Generation 
● Communication 
● Marketing Shift 
“We've stopped 
living our lives 
and we're just 
recording them” - 
George Clooney
NEW Online Audience 
Inbound Marketing 
● FREE Social Media Sites 
Global Audience 
Clicks, Viral for SEO 
Outbound Marketing 
● $$ Television Commercials 
National Audience 
A c ti o n Lead for Call/Visit Action 
“Word of mouth is only as far as the next person…”
Marketing 
Outbound Marketing Inbound Marketing
Outbound Marketing 
● One-Way Communication 
● Pushes Products / Services 
● Onto Customers 
● Purpose To Sell
Outbound Tools 
● Telemarketing 
● TV & Radio Ads 
● Posters, Flyers, Inserts & 
Brochures 
● Newspaper-, Billboard-, & 
Magazine Ads
Inbound Marketing 
● Two-way Communication 
● Motivates Conversation 
● Entertain &/ Educate 
● ADDS VALUE
Inbound Tools 
● Website 
● Social Media Sites 
● Email Marketing 
● Blog Subscriptions 
● Online Videos
Find Your Audience 
Outbound Marketing Inbound Marketing 
Where the magic happens!
Outbound Marketing 
Building Blocks 
● Print Audience 
● Quality Design 
● Branding & Consistency 
● Content & Message 
● Marketing Budget $$
Inbound Marketing 
Building Blocks 
● Power of Many 
● Keywords 
● New Content 
● Related Info 
● Backlinks 
“Building Blocks for SEO”
Drive Traffic for SEO 
1. 2. 
Meaningful 
Contents 
Get an ONLINE Presence 
Viral 
OR 
SPAM 
Clicks 
“My website does not work for me…”
Universe in Perspective 
● Business 
Community 
● Business 
Website 
● Social Media 
● Browser 
● Search 
Engine 
● Audience
Important Parts 
Online Presence 
Social Media 
To Drive Traffic TO 
To Drive Traffic WITH 
“My Website does NOT work for me…”
Method or Process? 
Use Website 
With Social Media 
‘Herd the Sheep’ 
Click..Click...Click 
ONLINE RATINGS 
Driving Online Traffic to Website
Are They Compatible? 
Social Media 
To Drive Traffic WITH 
Online Presence 
To Drive Traffic TO 
“Fueling an old car with bio fuel…”
Social Age Online Checklist 
Image Each Page 
Keywords and Bodycopy 
Interactive with Widgets 
Social Media Icons 
Mobile Site 
Blog with RSS Feed 
‘Share’ Button 
“See for yourself: www.marketing.grader.com”
Inbound Marketing for SEO 
1) Be where the People are… 
2) Post to go Viral… 
3) Drive a Global Audience to... 
4) With Building Blocks that works!
THANK YOU! 
Need help? 
I offer one-on-one 
Virtual Skype Meetings 
Plug-in-Muse 
Slideshare.net/MelienLavoie 
YouTube.com/MelienLavoie

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Digital Marketing Overview

  • 2. Welcome Melien Lavoie Phone: (860) 214-9900 Email: mel@pluginmuse.com Website: www.PluginMuse.com Facebook.com/PluginMuse SlideShare.net/MelienLavoie
  • 3. Digital Age Revolution Technology Evolved User-Friendly ● Computers Smaller, ● Programs Run Faster ● Technology Easier
  • 4. The Digital Age ● High-Tech Devices ● Knowledge-Based Society “Evolution of Man...”
  • 5. Customized Technology Adapt Technology Need Based ● Simplify World ● Efficient Fear of Social Media Alternative Reality ● Blind Communication ● Privacy Issues “I fear the day that technology will surpass our human interaction. The world will have a generation of idiots” - Albert Einstein
  • 6. Electronic Generation ● Communication ● Marketing Shift “We've stopped living our lives and we're just recording them” - George Clooney
  • 7. NEW Online Audience Inbound Marketing ● FREE Social Media Sites Global Audience Clicks, Viral for SEO Outbound Marketing ● $$ Television Commercials National Audience A c ti o n Lead for Call/Visit Action “Word of mouth is only as far as the next person…”
  • 8. Marketing Outbound Marketing Inbound Marketing
  • 9. Outbound Marketing ● One-Way Communication ● Pushes Products / Services ● Onto Customers ● Purpose To Sell
  • 10. Outbound Tools ● Telemarketing ● TV & Radio Ads ● Posters, Flyers, Inserts & Brochures ● Newspaper-, Billboard-, & Magazine Ads
  • 11. Inbound Marketing ● Two-way Communication ● Motivates Conversation ● Entertain &/ Educate ● ADDS VALUE
  • 12. Inbound Tools ● Website ● Social Media Sites ● Email Marketing ● Blog Subscriptions ● Online Videos
  • 13. Find Your Audience Outbound Marketing Inbound Marketing Where the magic happens!
  • 14. Outbound Marketing Building Blocks ● Print Audience ● Quality Design ● Branding & Consistency ● Content & Message ● Marketing Budget $$
  • 15. Inbound Marketing Building Blocks ● Power of Many ● Keywords ● New Content ● Related Info ● Backlinks “Building Blocks for SEO”
  • 16. Drive Traffic for SEO 1. 2. Meaningful Contents Get an ONLINE Presence Viral OR SPAM Clicks “My website does not work for me…”
  • 17. Universe in Perspective ● Business Community ● Business Website ● Social Media ● Browser ● Search Engine ● Audience
  • 18. Important Parts Online Presence Social Media To Drive Traffic TO To Drive Traffic WITH “My Website does NOT work for me…”
  • 19. Method or Process? Use Website With Social Media ‘Herd the Sheep’ Click..Click...Click ONLINE RATINGS Driving Online Traffic to Website
  • 20. Are They Compatible? Social Media To Drive Traffic WITH Online Presence To Drive Traffic TO “Fueling an old car with bio fuel…”
  • 21. Social Age Online Checklist Image Each Page Keywords and Bodycopy Interactive with Widgets Social Media Icons Mobile Site Blog with RSS Feed ‘Share’ Button “See for yourself: www.marketing.grader.com”
  • 22. Inbound Marketing for SEO 1) Be where the People are… 2) Post to go Viral… 3) Drive a Global Audience to... 4) With Building Blocks that works!
  • 23. THANK YOU! Need help? I offer one-on-one Virtual Skype Meetings Plug-in-Muse Slideshare.net/MelienLavoie YouTube.com/MelienLavoie