How to use your Google Analytics to determine the 'audience' you are reaching?

1. Audiences

2. Google Analytics for ROI

3. Where is it?
Google Analytics is a FREE Google Application
You Log in using your Google Account info
1. Open Internet Browser
2. Go to www.Google.com/Analytics
3. Access Analytics
4. Use Menu on the Left to Navigate

4. What is it?
1. Google Analytics is connected to Google account
2. Free website traffic report from Google
3. Accurate from the source
4. Detailed Breakdown
5. Can add multiple campaigns

5. What can I see?
1. Audience
2. Demographic
3. Geographic
4. Behaviour
5. Technology
6. Traffic Sources
7. Social Traffic
8. Referral Traffic
9. Search Keywords
10. Website Speed
11. Time Spent
12. Progress Over Time

6. Google Analytics
- Most powerful analytics application available FREE
- Tracking online traffic and patterns on your website
- View Specific Dates
1.
2.
3.

7. Create Accounts
Separate Accounts for your
Website and Your Chamber
Listing then Plug in the code
4.
5.

8. 6.

9. Audience: Demographics
Basic Demographics
- Age
- Gender
- Interest

10. Audience: Geographical
Add a Google
Translate Button
for foreign
language users

11. Audience: Geographical - Location

12. THANK YOU!
Need help?
www.PluginMuse.com
Melien Lavoie