Social Selling using Social Media is a very different process than traditional selling. Plug in Muse can guide you through the process. More on my website: www.PluginMuse.com

1. Happy
acebook Friday!
Social Selling in Groups

2. Welcome
Melien Lavoie
Phone: (860) 214-9900
Email: mel@pluginmuse.com
Website: www.PluginMuse.com
Facebook.com/PluginMuse
Facebook.com/Groups/FAQSocialMedia
SlideShare.net/MelienLavoie

3. Facebook shares has the
greatest influence on
Google rankings in the US
@tag #tag
SEO Social Media

4. SOCIAL Selling
Generate Related Content with your Business
Objectives on your WEBSITE. Reach an
INBOUND Audience by SHARING to
your Social Media Pages then PUSH it through
to Groups. If the content has Value it will create
INTEREST. The NEED will result in
conversation and ‘Social Selling’

5. SOCIAL SELLING Process
ONLINE RATINGS
Driving Online Traffic to Website
WEBSITE Related Content
SHARE Social Pages
PUSH Social Groups
INTEREST Value
NEED Social Selling

6. SEO Process
Use Website
With Social Media
‘Herd the Sheep’
Click..Click...Click
ONLINE RATINGS
Driving Online Traffic to Website

7. METHOD Process
ONLINE RATINGS
Driving Online Traffic to Website
WEBSITE Related Content
SHARE Social Pages
PUSH Social Groups
INTEREST Value
NEED Social Selling
Use Website
With Social Media
‘Herd the Sheep’
Click..Click...Click

8. WEBSITE Related Content
ALTERNATIVE Non SEO
● Email Marketing
● YouTube Movie
● Facebook Note
WEBSITE Blog
● Business Objectives
● Services
● Holidays
● New Developments
● Trends / Current News

9. INBOUND Audience
PUSH Social Groups
● Local Ambassador Trend
● Progressive and Positive
● Educates and Informs
● Help and Assist
● Related to Interest
HUMAN Perception Communication
SHARE Social Pages
● Branding
● Images / Movie
● Short & Sweet
● TEXT: Editing
● Neat Link
BUSINESS Visual Communication
VALUE & Interest

10. SELLING Characteristics
Outbound
● One-Way Comm.
● Pushes Prod/Services
● Onto Customers
All About...
● Reputation
● Top Brands
● Convenience
● Good Service
● Best Price
Impersonal SELL
Inbound
● Two-way Communication
● Motivates Conversation
● Entertain &/ Educate
All About...
● Perception
● Related
● Interactions
● Role
● Loyalty
Emotional Value
SELL
CLIENT
Relationship
& Perception
Build A
Relationsh
ip With
Your
Clients

11. Social Selling NEED
You have an Audience who LIVES inside their phones in
a Online Digital World. Either you engage them or
your competitors will. How well you engage them is what
will set you apart...
SOCIAL SELLING
happens in the conversation!

12. THANK YOU!
Need help?
Book a virtual one-on-one
Skype Meeting with me!
Plug-in-Muse
Slideshare.net/MelienLavoie
YouTube.com/MelienLavoie