1. Katie J
Melanie P
Monitor health status to identify and solve community health problems. Diagnose and
investigate health problems and health hazards in the community. Inform, educate, and
empower people about health issues. Mobilize community partnerships and action to
identify and solve health problems. Develop policies
and plans that support individual and
community health efforts. Enforce laws
and regulations that protect health
and ensure safety. Link people to
needed personal health services and
assure the provision of health care when otherwise
unavailable. Assure competent public and personal health care workforce. Evaluate
effectiveness, accessibility, and quality of personal and population-based health services.
Research for new insights and innovative solutions to health problems.
3CoreCompetenciesofPublicHealth
10 Essential Services of Public Health
TheRoleHealthEducationPlaysin
Public Health Accreditation
Plan Health Education
Implement Health Education Conduct Evaluation and Research Related to Health
Administer and Manage Health Education Serve as a Health Education Resource Person
Communicate and Advocate for Health and Health Education
Community Health Needs Assessment
Data Collection
Focus Groups
Assess Needs, Assets and Capacity for Health Education
Areas of Responsibility for a Health Educator
Goals and Objectives
Logic Models
Intervention Selection
Cultural Competency
Use Variety of Strategies
Train Individuals
Collect Data
Monitor and Analyze
Interpret Results
Manage Budgets
Strategic Planning
Manage Human Resources
Conduct Trainings
Provide Expert Assistance
Identify Emerging Issues
Use Technology to Communicate
Engage in Advocacy
Influence Policy
Promote the Health Education Profession
1
3 4
5 6
7
A Roadmap to Building a Culture of Health for All through Health Educators
Employment of health educators is projected to grow 19 percent
from 2012 to 2022, faster than the average for all occupations.
Call to action:
January 1, 2014 Medicaid to Allow Reimbursement for Health Education Services
Health Educators Become Part of the Payment System
Advocacy for Insurance Reimbursement for Prevention Services at a State Level
Knowledge
BehaviorsAttitude
Teaching Kindergarteners How to
Prevent the Spread of Germs
Educating Teenagers on the
Mode of Transmission for STIs
Instructing Pre-diabetic Adults
on Proper Nutrition
Incorporating Cultural and Ethnic Beliefs
into Health Promotion Programs
Increasing Perceived Risk of Underage
Drinking
Increasing Perceived Benefits of Helmet
Use While Biking
Implementing Smoking
Cessation Programs
Increasing Fruit and Vegetable
Consumption
Boost Self-efficacy of Proper Condom Use
Community
Interpersonal
Initiating Community Wellness Challenges
Supporting Workplace Wellness Initiatives
Limiting Alcohol Availability at Public Events
Participating in Community-Based Coalitions
Building Support Networks
Providing Parenting Classes
Implementing Anti-Bullying Programming
Changing Social Norms
Peer Education
Policy
SystemsEnvironment
Changing School Food Policies
Promoting Smoke-Free Campuses
Supporting Health In All Policies
Conduct a Walking Safety Audit
Creating a Breastfeeding Friendly
Workplace
Utilizing Health Impact Assessments
During the Urban Planning Process
Build an Institution’s Capacity to
Promote Wellness
Adopting a No Missed Opportunities
Framework in the Local Public Health Setting
Fostering Inter-Agency Relationships
A Health Educator is a trained professional who promotes, maintains, and improves individual and community health by assisting individuals and communities to adopt healthy behaviors.
They collect and analyze data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and
environments. Health educators also serve as a resource to assist individuals, other professionals, or the community, and may administer fiscal resources for health education programs.
The Key to Health for All
Next Exit
THE FUTURE
There are various challenges that the profession must address in order to
make lasting inroads with new models of primary care services and funding
opportunities.
Additional Clinical Knowledge or Training
Economic Value of Health Promotion not Driving Policy Recommendations
Low or No Reimbursement Rates for Health Education Services
Ambiguity of Job Titles Caution
Hard Work
Ahead
Investing$10perpersoneachyearin
provenpublichealtheffortscouldsavethe
nationmorethan$16billionin5years
If 10% of adults began regularly
walking, $5.6 billion in heart disease
costs could be averted
Chronicconditions(diabetes,heart
disease,cancer,etc.)consumemore
than75%ofthe$2.2trillionspenton
healthcareintheU.S.eachyear
Up to $11.80 in benefits can be
gained for every $1 invested in
bicycling and walking opportunities
Levels&Examples
of Intervention
Conductanddisseminateassessments
focusedonpopulationhealthstatusand
publichealthissues
Assess
Investigate
Inform & Educate
Community Engagement
Policies &
Plans
PublicHealthLaws
AccesstoCare
W
orkforce Developm
ent
Quality Improvement
Evidence-Based
Adm
inistration
Governance
Investigatehealthproblem
sand
environm
entalpublichealthhazards
to
protectthecom
m
unity
Inform and educate about public health
issues and functions
Engage with the community to identify
and address health problemsDevelop
public health
policies and
plans
Enforceandpromote
publichealthlaws
Promotestrategiestoimprove
accesstohealthcareservices
M
aintainacom
petent
publichealthworkforce
Evaluate and continuously improve
processes, programs, and interventions
Contribute to and apply the
evidence base of public health
M
aintain administrative
and management capacity
Maintaincapacitytoengagethe
publichealthgoverningentity
Return on Investment
Presented by: The Health Education and Promotion Forum
Formerly the Behavioral Health Sciences Forum
Katie Jourdan, MPH, CHES District Health Department #10
Melanie Perry, BS, CHES District Health Department #10
Authors