A guide to the use of Facebook, Twitter, Instagram, Google Plus, and Pinterest in Australia.

1. A GUIDE TO SOCIAL
MEDIA IN AUSTRALIA

2. About Mel

3. Why do we do it?

4. Social Media in Australia…
12.5 million
2.5 million
1.4 million
0.5 million
3.5 million
2.5 million

6. Facebook…
• Is the largest and most frequented social media network in Australia
• Is free, if you do it right
• Is about creating a conversation and is a two way communication
• 18-24 year olds spend more time on Facebook than they do watching
television
• The average Australian Facebook user spends 7 hours per week on
the site
• Has a newsfeed controlled by an algorithm

7. Facebook Features…
• Images
• Tagging
• Hashtags
• Trending topics
• People Talking About This
• Edgerank- the Facebook Algorithm
• Private Messaging (Person to person, person to brand)

8. Twitter…
• Has just bought a head office in Australia
• Has 2.5 million users in Australia but is rapidly growing
• Is used for short, sharp pieces of info
• Great customer service channel
• Has opportunities for people and brands
• Is mostly used on mobile
• Has a newsfeed that operates in chronological order

9. Twitter Features…
• Images
• @mentions
• Hashtags
• Trends
• A chronological newsfeed
• Direct messages provided both parties are following each
other
• Compatible with Vine

10. Instagram…
• Bought by Facebook in 2012 for 1 billion dollars
• Photo sharing platform
• Public or private settings
• Great for competitions
• Super Viral
• Mobile posting only
• Photo and video capability

11. Instagram Features…
• Rich Media Heavy
• Hashtags
• No private messaging
• Links do not work in Instagram
• Videos of up to 14 seconds
• Easily share images on to Facebook

12. Pinterest…
• A virtual pinboard
• Every image is a clickable link
• Highly searchable
• Driven by images
• Syncs with Facebook and Twitter
• Soon to roll out ads
• Looking to incorporate video
• Highly addictive!