10. www.melkettle.com.au @melkettle
Twitter is a free online social networking
tool that enables users to
send and read “tweets”.!
A tweet is a short message with a maximum
of 140 characters. !
!
Sign up at www.twitter.com
11. www.melkettle.com.au @melkettle
Why I love twitter
• fabulous friendships!
• speaking opportunities!
• food blog!
• new clients!
• crowdsourcing info for uni assignments!
• great advice and information
12. www.melkettle.com.au @melkettle
Quick facts
• 8 years old on 26 March!
• 1 billion registered users - 77% outside USA!
• 241m monthly active users!
• 300b tweets sent / 500m tweets PER DAY!
• fave network for 26% teens
20. www.melkettle.com.au @melke&le
www.melkettle.com.au @melkettle
“Connection promotes, and
twitter provides the model that
simple digital tools can vastly
increase connection.”
!
Aaron Stupple
Resident, Beth Israel Deaconess
Medical Centre
www.melkettle.com.au @melkettle
Source: Mdigital Life
22. www.melkettle.com.au @melke&le
www.melkettle.com.au @melkettle
twitter
• best channel for direct communication!
• quick and simple to use!
• cost effective!
• has keyword search!
• excellent to drive traffic to web!
• fastest growing
25. www.melkettle.com.au @melke&le
Using twitter for research
• generating ideas!
• finding jobs!
• recruiting participants!
• collecting data!
• identifying funding and grants!
• disseminating findings
26. www.melkettle.com.au @melkettle
Using twitter for teaching
• source the most current materials!
• boost engagement in lectures!
• improves writing - brevity!!
• students can find and create
communities - great if online !
• ask questions of experts and peers
39. www.melkettle.com.au @melke&le
www.melkettle.com.au @melkettle
• Others in your field!
• Your students and fellow academics!
• Journalists!
• Research organisations !
• People you want to know!
• People who interest you! Peers, food, wine, sport, business
people, celebrities...
DO: follow people
45. www.melkettle.com.au @melke&le
www.melkettle.com.au @melkettle
• Communication is two way!
• Discuss and explain feedback!
• Correct facts not opinions!
• Provide rich content!
• Spark discussion!
• Don’t be afraid to be disliked
DO: Engage by being engaging
47. www.melkettle.com.au @melke&le
DO: use #hashtags
• Following and promoting conferences!
• To make a point #needcoffee!
• Promote an organisation #CARRSQ!
• Get support #PhDchat #ECRchat!
• Similar interests #hcsmanz
48. www.melkettle.com.au @melke&le
www.melkettle.com.au @melkettle
DO: share your story
• NOT just work!!
• Be authentic!
• Build relationships!
• Have a voice
54. www.melkettle.com.au @melke&le
www.melkettle.com.au @melkettle
“The biggest advantage to
tweeting for me has been
learning what people I admire
are reading, using, watching,
listening to, both within social
media and outside it.”
!
John LaPuma, Internal Medicine
www.melkettle.com.au @melkettle
Source: Mdigital Life
69. www.melkettle.com.au @melke&le
www.melkettle.com.au @melkettle
Key to know
• People will engage on topics THEY want to
talk about - not just what you want them to!
• Make sure you talk about what your
audience wants to hear
72. www.melkettle.com.au @melke&le
www.melkettle.com.au @melkettle
External risk
• Phishing!
• Hackers!
• Spammers!
• Other idiots who want your info... don’t
let them get it!
73. www.melkettle.com.au @melke&le
www.melkettle.com.au @melkettle
Internal risk
• General carelessness !
• Ego!
• Staff leaks - deliberate and accidental!
• Blur between personal and professional!
• Increased use of smart phones
81. www.melkettle.com.au @melke&le
www.melkettle.com.au @melkettle
Privacy tips - general
• Don’t post birthday, address, phone numbers, credit
card info!
• Choose a complex password and change it if you get
hacked!
• Be careful when posting pictures!
• Turn off geo-tagging on twitter and instagram!
• Always sign out after using a shared computer
82. www.melkettle.com.au @melke&le
www.melkettle.com.au @melkettle
Privacy tips - twitter
• You can set tweets to private - meaning
you vet everyone who wants to follow!
• Don’t auto follow !
• Don’t click on weird looking links!
• Tweets can’t be deleted. Ever. Be careful
what you tweet