My styl it'sall about u

My Style (it's all about You)
Electronic Commerce Page 1
MY STYLE it's all about you
(customize printing services)
GROUP MEMBERS
 Mehurnissa jalil 10539
 Huma devi 10105
 Sidra kanwal 10792
 Uniza khan 14388
 Ahsan ahmed 7637
SUBMITTED TO: Miss Naila
E-COMMERCE REPORT
09-Decemeber-2013

ACKNOWLEDGEMENT
We would like to thank our course instructor MA'AM NAILA for all of his support and
valuable assistance at every stage in the completion of this report. Thank you for imparting us the
concepts of ELECTRONICS COMMERCE in a very excellent way. I have learned a lot from
you. Thanks for always being patient and in a good mood. We’ll always look forward to your
classes. Regards!
Sincerely;
 Mehrunissa Jalil 10539
 Huma devi 10105
 Sidra kanwal 10792
 Uniza khan 14388
 Ahsan ahmed 7637

Table of Contents
ACKNOWLEDGEMENT................................................................................................................2
Introdution about the Company ........................................................................................................6
Company Profile:..........................................................................................................................6
Our Product:..................................................................................................................................6
Product Design And Development Plan:......................................................................................7
Business Nature Of our Company ....................................................................................................8
Market Segmentation........................................................................................................................9
Website Design Strategy.................................................................................................................10
Brand awareness and image building model ..............................................................................10
Promotion model.........................................................................................................................10
Part 1: Drive................................................................................................................................10
Part 2: Connect............................................................................................................................11
Part 3: Reconnect ........................................................................................................................11
Part 4: Measure : .........................................................................................................................12
Part 5 Convert .............................................................................................................................12
The Consumer Buying Process in MY STYLE..............................................................................12
1) Need identification .................................................................................................................12
2) Information search..................................................................................................................12
3) Evaluation of alternative.........................................................................................................13
4) purchase and delivery.............................................................................................................13
5) post purchase behaviour .........................................................................................................14
business model................................................................................................................................14
Defining MY STYLE Business Model.......................................................................................15
Shopping Portal...............................................................................................................................16

online catalogs ................................................................................................................................16
1) Images, copy and page elements ............................................................................................16
2) Design for the audience ..........................................................................................................16
3) Making the product the centerpiece........................................................................................17
4) Use great product photos........................................................................................................17
Web images.....................................................................................................................................17
Shooting your own images..........................................................................................................17
Market Research .............................................................................................................................17
Marketing Objectives......................................................................................................................18
Positioning Statement .....................................................................................................................18
Perceptual Mapping ....................................................................................................................19
Strategies.....................................................................................................................................19
Product........................................................................................................................................20
Distribution .................................................................................................................................20
Promotion....................................................................................................................................20
Critical Issues..............................................................................................................................21
Market Growth................................................................................................................................22
CUSTOMER PRIVACY LOGIN...................................................................................................22
PAYMENT MECHANISM............................................................................................................23
ONLINE PAYMENT: ................................................................................................................23
OFFLINE PAYMENT:...............................................................................................................23
WEB PAGE LAYOUT:..................................................................................................................23
Memorable Logo, Simplistic Catchy Design..............................................................................23
About the company.....................................................................................................................24
Samples of our Work ..................................................................................................................24

Categorize by Service .................................................................................................................24
Link to Relevant Blogs ...............................................................................................................25
Contact Information....................................................................................................................26
Clear Navigation .........................................................................................................................26
Social Media Integration.............................................................................................................26
Shop Navigation..........................................................................................................................26
Sale Page.....................................................................................................................................27
Buy Now Feature........................................................................................................................27
Catchy Slogans............................................................................................................................27

MY STYLE (customize printing services)
Today as the online shopping grows in popularity more people are turning to online shopping for all
their needs. Clothes, shoes, products, even groceries can now are purchased via the internet.Online
shopping is making things much easier specially in terms of time. The only thing you have to do is
going to the internet page, choose the product you want and buy it.
INTRODUTION ABOUT THE COMPANY
COMPANY PROFILE:
The company ‘ MY STYLE.' incorporated in 2013. It is a home operated business which was
initiated by clump of four friends (Huma devi, Sidra kanwal. Mehurnissa jalil, Uniza khan, Ahsan
ahmed ) primarily sells a wide assortment of domestic merchandise. Domestic merchandise
includes categories such as laptop cover, shirts, caps bags Beyond Cover continues to maintain
the highest standard for materials and workmanship. The product quality, durability and our
commitment to customer service is attributing towards our prominence of the Style me. The
activity and creativity is operated from home in North Nazimabad. We are doing online business
will be further extended as the company will grow and achieve profits. Continues development of
new categories will further establish the signature style. Our business is in B2B,B2C customers.
OUR PRODUCT:
The name of our product is MY
STYLE providing with the best quality
of caps, laptop covers, shirts
accessories. We provide the best
quality material . We provide the
quality in style for the modern living of
people and enhance the living quality
of people to enrich their lives.

The name of our product is beyond covers and printing services providing
with the best quality of printing and decorative accessories. We provide the
best quality material 100% cotton and mixed cloth t-shirts and
covers/stickers. We provide the quality in style for the modern living of
people and enhance the living quality of people to enrich their lives.
We have different packages for different occasions. We also have theme packages keeping
in view the customers demand, nowadays themes based events.
The buyer behavior of this industry is influenced by 3 major factors; quality, designs and pricing.
Keeping an analysis of the major trends of the consumer’s buying
patterns and consumption leads us to the answer that the means to survive
in this competitive market is innovative products. Innovative designs and
creative ideas made with normal everyday products gives a new and fresh
look to the daily items that every person uses at their homes, offices or
daily usage our product will add not only comfort but elegance to your
lifestyle by expressing the customer’s inner self.
Our competitors include both direct and indirect competitors; direct competitors include
all those online businesses carrying the same business
of home textile items on face book or via web pages.
Our indirect competitors include all the business that
have physical existence in the market; and all the
other companies selling home textile items and
having physical existence.
PRODUCT DESIGN AND DEVELOPMENT PLAN:
Our product’s designs are made by our Designer
which is then given physical existence by using best
quality materials and accessories to make our
products unique and different from the others for you.
We are providing you with the complete customized
product in which you have the product they way you
like your choices of material, your choices of colors,

logo and design and your time of delivery. we are trying to make tailor product and give the
experiences of mall shopping at home on you figure tips
BUSINESS NATURE OF OUR COMPANY
The business nature of our company would be B2B & B2C both because we as printing company
are open to all type of customer and through this way the nature of our business well be vast, so
keeping both nature in mind we try to focus on each accordingly:
 B2b – business to business focused on marketing and customer service typically
enabled for setting individual discount levels by client credit card net terms. It may
integrate directly with ERP system to add orders to workflow selling to the buyer and
to the consumer provided as a customer service option
 B2C must be focused to draw in clients from search engines, they are going for
volume add-on sales important it may take a loss on one product line and make up for
it by selling accessories, warranties and other plans in short it all about price
Online Marketing For the B2C customer, we need an AGGRESSIVE online marketing campaign
which is based on company head for natural search with a Pay Per click component and email
marketing. We need to develop relationships with suppliers who sell one component of a package
and we would offer additional components. We need to develop our affiliate marketing strategy,
where we pay for web bookings that are directed from another website. For B2B, we need to
promote our service as a more efficient channel, where the client can save time and money by
doing all online rather than going out for shopping and searching it.

MARKET SEGMENTATION
Our online store and product may not appeal to everyone in the world. So to narrow it down we
had survey and on the basis of that MY STYLE identified its market.
Analyzing the target market of this product, our product target markets are young boys and girls
(university & collage going ) men and women from Middle, Upper middle and lower Upper &
upper class. Convincing this target market is a very complex market segment
Teens are far more expert at Internet than adults. And myspace, orkut, instant messaging and
online shopping records are the live working proofs. But Teens tend get impatient when they
come across some technical obstacle or something that is tough to deal with. So if you have an
ecommerce web site and your target audience are these young online shoppers you must cater to
their needs and behaviour.
Here are some starting guidelines for determining your demographic:
 Gender
 Age Group
 Race or nationality
 Geographical Location
 Income
 Education
 Technical Ability
we focus on the demographic characteristics of the in-home shopper, in general, the higher the
level of education, income, and occupation of the head of the household, the more favorable the
perception of non-store shopping. It should be remembered that an influential factor in consumer
attitude towards non-store shopping is exposure to technology, since it has been demonstrated that
increased exposure to technology increases the probability of developing favorable attitudes
towards new shopping channels. Online shopping widened the target audience to men and
women of the middle class. At first, main users of online shopping were young men with a high
level of income and a university education. This profile is changing. Online shopping widened the
target audience to men and women of the middle class.
.

WEBSITE DESIGN STRATEGY
There are number of Models which can be used in the website Design Strategy for our company
but the model which best suited is the combination of two models 1. Brand awareness and image
building model and 2. Promotion model
through :
BRAND AWARENESS AND IMAGE BUILDING MODEL
• Web sites will provide detailed, rational information about the firm and its offerings.
• They may also serve as a indicator to current and potential customers and competitors that
the firm is on the cutting edge.
• The model reaches motivated customers with an information/image-rich communications
message. Because the entry barriers are so low, smaller firms can set up this kind of site as
well or in some cases even better than larger firms.
whereas through:
PROMOTION MODEL
• It will represents a unique form of advertising that attracts a potential customer to a site.
• The objective is to attract the user to the commercial
site behind it.
• like we can provide free gifts, discount offers to get
users’ attention.
further web management strategy for the business, and
breaking it down into what is simple, understandable, and
useful chunks. a simple diagram below, outlining the life
cycle of a comprehensive web management strategy for our
business.
PART 1: DRIVE
The cycle tends to begin with “DRIVE” once a website is launched. Despite being the start of the
cycle, this area must continually be worked at and refined to make sure you are getting the most
bang for your buck.
Basic search engine optimization (SEO) is key to getting indexed well and easily found in
Google and other search engines. Small techniques such as using location based key phrases and
well thought out page titles can make all the difference in your search result placement will be
used to find our page. Getting other well-trafficked to websites isto put a referral link back to
your website is another great way to generate targeted traffic. Social sharing is another free
technique involving adding buttons to your website that allow visitors to quickly share pages and
content on the social media they use most.

PART 2: CONNECT
Once we have successfully established traffic sources to get visitors to our website, the next step
is to connecting with them through fresh and relevant content. To do this effectively we will need
the ability to create and post fresh content to our website on an ongoing basis. The cost effective
and direct way to do this is to use a Content Management System (CMS). One great way to
connect with our customers is through news or a blog. which have used to share our information
and to connect with our customer .
Another great way to connect with our visitors is through the use of multimedia such as image
slideshows and video.
PART 3: RECONNECT
At this point, we'll hopefully have a lot of visitors who are engaged with the content on our
website. Now it’s time to convert them into a customer, and stay connected with them using all
the latest tools and techniques out there. This is more like a future prediction.
There are multiple ways to keep the dialog going with the visitors but first you need to know how
to get in touch with them. The only way to do this is ask them to share their contact information
with you. The following tools are some of the most popular and effective ways to reconnect with
our visitor. Despite the emergence of social media, capturing your visitors’ email addresses and
sending them an email newsletter as it is still an effective way to keep them informed.
Discussing best practices for this would require a blog post of its own
Social media is a well established way to reconnect with our visitors at this point, and something
you need to be considering for your web presence. Facebook “Like” and Twitter “Follow me”
buttons, foe our site visitors can now quickly connect their personal profile to our business, and
allow us to interact with them in the social media world.

PART 4: MEASURE :
Once we have designed and deployed our
website, it’s time to measure your success. This
is just as important as all other parts because until we test how well our design performs, we
won’t be able to know whether or not it is effective in fulfilling your goals.
If your goal is to increase the number of sign-ups to your service, measure it and see if our
changes are making a positive impact.
PART 5 CONVERT
At this point we can expand and grow our business and convert it in to big shop, this is our goal
with in 5 years which MY STYLE wants to achieve.
THE CONSUMER BUYING PROCESS IN MY STYLE
1) NEED IDENTIFICATION
The purchasing process begins with identifying or anticipating a material or service needed by a
user, and electronic documents may be used in any of the following forms
 Purchase requisitions from internal users
 Forecasts and customer orders (electronically)
 Routine reordering systems (barcodes)
 Stock checks
 Material requirements identified during new product development.
 The people after identifying MY STYLE product move to information search..
2) INFORMATION SEARCH
The MY STYLE customers may take after they have recognized the problem or need in order to
find out what they feel is the best solution. This is the buyers' effort at searching the internal and
external business environments to identify and observe sources of information related to the focal
buying decision. MY STYLE Consumers can rely on print, visual, and/or voice media for getting
information. The customers want in these types of products is comfort plus style and design and
should also be catchy to their eyes. like laptop covers, mugs by their printed choice e-t-c Material

quality is the most important factor being considered in these type of products. MY STYLE do
not compromise on quality measures.
3) EVALUATION OF ALTERNATIVE
consumer has a good idea of what they want, now they are looking at the options that exists &
MY STYLE provide best quality materials and accessories to make our products unique and
different from the others . They are evaluating the features of products and brand.
Evaluation criteria reflect what drives the decision. Using this stage, consumers evaluate all of
their products or brand options on a scale of attributes which have the ability to deliver the benefit
that they are seeking.
In order for a marketing organization to increase the likelihood that their brand is part of the
evoked set for many consumers, they need to understand what benefits consumers are seeking and
specifically, which attributes will be most influential to their decision-making process.
It is important to note that consumers evaluate alternatives in terms of the functional and
psychological benefits that they offer, but MY STYLE customer re-purchase their products more
During this stage, consumers can be significantly influenced by MY STYLE attitude as well as
the degree of involvement that they may have with the product, brand, or overall category.
Ultimately, consumers must be able to effectively assess the value of all the products which we
are providing or brands in their evoked set before they can move on to the next step of the
decision process.
4) PURCHASE AND DELIVERY
We have improved our online store with shopping cart functionality so that you can purchase
multiple items in one single order.
consumer is processing the information from the information search and deciding on the products,
store, payment options. More importantly, they are making the decision to move forward with the
purchase or not.

5) POST PURCHASE BEHAVIOUR
The behaviour after a product purchase is called Post purchase behaviour. Generally after a
product purchase the buyer undergoes post purchase dissonance means the buyer regrets his /her
purchase.
 This dissonance can be due to: -
 Large number of alternatives
 The other alternatives have better features
 It was a difficult buying decision
 Performance risk of the product
 High financial commitment towards the product
Wear and tear of the product
But if the performance of the product is good the customer is satisfied.Now based on the
satisfaction or dissatisfaction the consumer will rebuy the product or discontinue the product.
Example: - A customer buys toothpaste and doesn’t like the taste, this will cause dissonance and
he will discontinue the product and use some other brand.
Understanding each step in the process and how it relates to our job as ecommerce marketing
gurus is important, and where we will spend our week. How can we influence the consumer along
each step of the process.
Now that you have an overview of the process, we will talk about each step the consumer goes
through and how we can influence it!
BUSINESS MODEL
A method of doing business by which MY STYLE can generate revenue to sustain itself.
Function of MY STYLE business model
 describe the major busines processes of a company
 describing the business model (the venture) positinng with the value network. linking
supplier and customers (include identification of potentiol competitor) also describe the
supply and value chain.
 articulate the value propostion.
 we identify the market segment (who will use the technology for what purpose specifing
the revenue-generation process;where the company will operate)
o Estimate the cost structure and profit potential.

DEFINING MY STYLE BUSINESS MODEL
A business model isn't something you build from the ground up. When management-types ask
about a business model — as in, "So what's your business model?" — they really want an answer
to a much more direct and basic question: "How do you plan to make money?"
During the 1990s, when the business world was buzzing with talk about a new economy and new
business rules, people — even business gurus — seemed to forget the part about making money,
and businesspeople sidelined the use of business models. But when the dot-com boom began to
bust, suddenly everybody started asking about business models again.
Following are terms that MY STYLE has in their journey to profitability:
In the black: If your revenues exceed your costs, you're in the black.
Red ink: If you're not in the black, your company is losing money, which means that you could be
drowning in red ink.
Fixed costs: Some of these costs — office rental or salaries, for example — don't change often
and must be paid on a regular basis, no matter how good (or bad) your company is looking. These
are fixed costs or overhead.
Variable costs: Other costs, called variable costs, fluctuate with our sales volume. They include
the materials that go into producing our product or service.
To keep out of the red ink, we need enough money coming in to cover all our costs. But to break
into the black, we need to price our products cover our costs plus a little (or more than a little) for
our bottom line. That's called profit. Don't leave our business plan without it!
Timing your future
How MY STYLE expect to make money is one part of MY STYLE business model, but when
you expect the money to roll in is another important factor. Some companies run up costs and
spend cash months (even years) before a revenue stream begins to flow. For that reason, our
business model must include a timeline that takes the following into account:
• The upfront costs we expect to incur when setting up our business
• A schedule showing when we expect revenues to pour in
The question of timing isn't only for big companies with factories to build and products to design.
Timing can have a real impact on businesses of any size.
• Knowing how customers pay
• An effective business model also takes into account how customers pay. When customers
buy a product or service, they typically have a number of payment options. The most
common choices include paying in one lump sum or spreading the purchase price over
monthly installments. In some businesses, customers also have the choice to pay as they
go or to prepay for unlimited use of a product or service. Other times, a company invites
customers to buy or to rent, to finance their purchases, or to lease products instead of
purchasing them.

Each option has financial consequences that affect our business model. As you establish the
purchasing options you plan to offer customers, consider how each selection will affect MY
STYLE revenue picture.
SHOPPING PORTAL
A shopping portal is a program that rewards you for shopping. They are
generally run by companies that get a commission for sending you to
the retailer’s website. The retailer gives these companies a referral fee
for sending them business, and in turn, the portal gives You a portion of
the fee to entice you to use it. There is really no reason I can think of
NOT to use a shopping portal if you’re shopping online. There is no cost to you for using it.
our MY STYLE popular shopping portal is. If you sign up, you will get what We are offering
exclusive packages with best quality 100% stylish and exquisite designed items, giving the
feeling of comfort and style with quality.There's no reason to feel guilty about shopping when a
portion of the sales go toward charity. The one downside is that this is one donation that you
won't get to write off.
ONLINE CATALOGS
Sometimes people buy to fill a need but most of the time people buy
because of want. They buy something they want because they envision
feeling better, more satisfied after they have exchanged their hard-
earned money for the product or service you have to sell. The art of
creating the desire to buy is appealing to the customer's desire to attain a
particular lifestyle. Show the customer the lifestyle they can attain and
desire and you will sell more product.
1) IMAGES, COPY AND PAGE ELEMENTS
Therefore, orient all the elements of your catalog around conveying
lifestyle. Do this at all levels. Your catalog might have an overall lifestyle theme while the
individual products might have modifications or even mini-lifestyle themes of their own. The text
and copy should not only describe the product in sufficient detail that the consumer can make a
buying decision but it should tell the reader how this item will help them achieve the lifestyle they
want.
2) DESIGN FOR THE AUDIENCE
Tailor our catalog design to appeal to our audience. A business-to-business catalog (B2B) should
be very different than a business-to-consumer (B2C) catalog. Catalogs for young people will have
a different look than a catalog for older folks. Make the style of our catalog match the style
desires of our MY STYLE audience. we shall gain more affinity and hence more sales.

3) MAKING THE PRODUCT THE CENTREPIECE
A rule of thumb in catalog design is the larger the product photo the greater the product's sales. To
this end we generally strive to maximize the size of the product's image, especially in conjunction
with each product's profit value - the more total profit a product generates the larger the product
photo should be. Then support the product with compelling copy.
Some catalog companies attempt to save money on photography and printing by grouping items
together in photographs. This often results in poor sales because in such a photo no product stands
out to draw the customer in. It is better to show items individually or in very small, related
groups. We prefer to show most products with no background and with a subtle drop shadow.
This allows the product to stand out from the clutter of the page. Then we add lifestyle shots with
a subtle background to add variety to the design and convey lifestyle moods.
4) USE GREAT PRODUCT PHOTOS
The Pitfalls of Scrimping on Product Photos Creating a catalog is expensive and we all want to
cut costs when possible. However perhaps the single most important catalog element - the product
photo - tends to be the place where clients cut first and it hurts their success every time.
WEB IMAGES
About half of our MY STYLE new customers began life as a web-based company and the images
they've created so far are low resolution web images. Other times the images received from the
supplier are web resolution images. These images are not acceptable for print catalogs! They are
less then 1/4 the resolution and have no clipping paths. If you use them your products will be
blurry, the design will suffer and so will your sales.
SHOOTING YOUR OWN IMAGES
The third way clients hope to save money is by taking their own photos. The physical process of
shooting the photograph is but about 1/3 the cost of preparing a digital image for use in catalog
design but is most important to the resulting quality of the finished image in MY STYLE. We
highly recommend using a volume product photography service such as ourselves or one of the
many others available. If you feel you must do your own photography we provide an article with
suggestions on making the best photograph possible but be prepared to pay extra at the design
side to prep those photos for printing.
MARKET RESEARCH
Before the launch of My Style, a research was carried out, to find out the potential of customized
products. Especial emphasis was given to customized clothing, to get a clear picture about the
potential of the target market of My Style. Secondary research was also conducted by analyzing
the competitors and the product category, in order to create an effective category membership.

This research helped to create the right value prepositions for the customers. The research also
helped in establishing a competitive edge over the competitors.
After the launch of My Style, the sales, the market and the customers will be closely monitored.
For My Style to do well it will be important to create brand awareness, that will be evaluated from
time-to-time. Information on the sales and the consumer preference will give a picture about the
consumer attitude towards My Style and the other competing brands. This information will give
us a proper feedback of the customer response to the offerings of My Style.
The change in the fashion or trend will also be closely monitored. Incase the market trends are
shifting; My Style will try to accommodate the changing trends. Potential fads will also be
explored, in order to create short bursts of profits from time to time. Keeping the market and the
consumers into consideration will help My Style establish strong brand equity
MARKETING OBJECTIVES
 Increase product awareness among the target audience by 25 percent in one year.
 Inform target audience about the qualities of our product and its competitive advantage.
 Position this product as a good quality product and work on to make My Style a household
brand name, easily recognizable and one that is always appreciated.
 Gain at least a 15% market share in the compatible market in the first year.
POSITIONING STATEMENT
 For those, choice savvy consumers who love to have self designed attire, My Style is a
product that provides you with a complete clothing solution in the most customized
manner possible. Unlike others, be it the size, fabric, color or the picture, its you, who
have to design your own outfit. My Style is your ultimate and the most personalized
clothing experience.

PERCEPTUAL MAPPING
The Perceptual Map of Pic-Shirt above noticeably shows that Pic-Shirt is exceptionally placed at
the highest of the level of distinctiveness in this map. Although it is positioned here along with
the huge internationally acclaimed brand names like Levi’s and Hang ten it remains high on its
distinctiveness due to a highly customized and made-to-order approach of its products.
Other brands like Fiction and Leisure club are comfortably positioned with less distinctiveness
and high affordability while other local brand names are almost not at all distinct but are very
affordable which means that they only cater for lower end customers and does not pose any threat
to the potential growth of Pic Shirt.
STRATEGIES
The entire marketing strategy will seek to position My Style as the most customized Clothing
accessory available in the market. In essence there is nothing in a My Style product that a
customer can not shape according to his/her own choice. The messages that My Style needs to
convey will be done conveyed through several different methods.
Being an entirely new concept My Style require a strong marketing effort to enter this industry
with a success. For this the Marketing Mix needs to be both effective and efficient.
Less Distinctive
Highly affordable
Less affordable
Levi’s
Hang ten
Fiction
Leisure Club
Other Local brands
Highly distinctive
My Style

PRODUCT
The entire description regarding My Style has been discussed in prior section of product offering.
Some improvements in My Style products can be an introduction of cardigans, blazers or sweaters
with My Style characteristics.
DISTRIBUTION
Being a highly customized product, My Style will only be available through the My Style
website. Payments will be accepted through credit/debit cards and cash will also be accepted on
delivery. A 3-5 days “free” delivery policy will be introduced at first so to promote the product
and encourage people to order My Style products. Distribution can be worked like waiting to get
minimum number or optimum number of orders in an area for 3 days then deliver in one go thus
eliminating substanial costs by delivering one by one. Also in case of no orders from an area for 3
days My Style distribution network will bear the high transportation costs involved and deliver
the item to the customer for repeated sales and also increase the customer satisfaction.
PROMOTION
My Style is a new product and will require some effective and integrated marketing
communication messages.
 First of all some eye catching and incredibly startling pamphlet will be distributed among
students of private sector universities throughout the city, which are our prime target
audience. These pamphlets are designed keeping in mind the intellectual level of average
target audience. (A model of this pamphlet is attached in Appendix A)
 Intensive promotional activities will be carried out in these colleges and universities.
Prototypes of My Style will be displayed and students would be encouraged to order on
the spot.
 For the important niche such as sports wear, target market audiences can best be reached
at the point of ticket sale at multiple Bank branches. Pamphlets (Appendix A) and banners
will be distributed and displayed respectively at these bank outlets. The pamphlets will be
circulated at the entry and exit points of these outlets and streamers will be placed right
above the point where the tickets for the event would be on sale.
 A less expensive but effective technique of word-of-mouth influence will be utilized with
the help of Opinion leaders in key target locations to create brand awareness of My Style
among the desired target audience. These opinion leaders will be persuaded to wear
different My Style shirts and to promote it through personal levels among their friends and
peers.
 Political and Social groups are a vital target market for My Style; and personal selling can
be the most effective marketing tool for this niche. My Style’s sales agent will personally
visit the central offices of these groups and will explain and market the entire product
concept to them.

 Once My Style establishes itself as a prominent brand in the industry, large scale
advertising could be done through newspaper ads and television commercials to reach
other markets and increase market share.
 My Style will be promoted through its facebook page and orders will be taken through it,
the page can be accessed at:
http://www.facebook.com/pages/My-Style/164758390244845
Sample
CRITICAL ISSUES
Initially it would be important for My Style’s success that My Style make more and more people
know about the product in a positive sense and establish itself as a highly customized clothing
solution. My Style has to ensure in all circumstances that even in high growth time the quality of
My Style products remains the same and large quantities should not in any way affect the
Product’s quality. This will be a backbone for sustainable growth.
My Style should constantly focus on customer satisfaction through customer feedback and next
time purchase patterns.
The printing is done on quality fabric with superior printing materials.
Customer’s
chosen Pic
?
My Style’s
Logo

MARKET GROWTH
The market is growing by 6% every year due to more and more people coming to the city each
year and also due to rising income standards.
Given that we are just launching My Style for the first time therefore any predictions or
extrapolation regarding its growth will only be possible after the first year of its sales.
Karachi has many large Public sector universities where numerous public gatherings will be
started to be held. This is after the new Government of Pakistan, under PPP, has recently allowed
gatherings of students by lifting the ban on student union rallies.
CUSTOMER PRIVACY LOGIN
 COLLECTION AND USE OF PERSONAL INFORMATION
 Personal information is data that can be used to uniquely identify or contact a single
person.
 We may ask our customers to provide their personal information anytime they are in
contact with company’s website. Our company may share this personal information with
each other and use it consistent with this Privacy Policy. We may also combine it with
other information to provide and improve our products, services, content, and advertising.
 WHAT PERSONAL INFORMATION WE COLLECT
 When you create “MY STYLE” ID, register your products, apply for commercial credit,
purchase a product, download a software update, participate in an online survey, we may
collect a variety of information, including your name, mailing address, phone number,
 HOW WE USE YOUR PERSONAL INFORMATION
 The personal information we collect allows us to keep you posted on MY STYLE’s latest
product announcements, software updates, and upcoming events. It also helps us to
improve our services, content, and advertising. If you don’t want to be on our mailing list,
you can opt out anytime by updating your preferences.
 We also use personal information to help us develop, deliver, and improve our products,
services, content, and advertising.
 From time to time, we may use your personal information to send important notices, such
as communications about purchases and changes to our terms, conditions, and policies.
Karachi’s
massive
population
increase since the
year 1840

Because this information is important to your interaction with My Style, you may not opt
out of receiving these communications.
 We may also use personal information for internal purposes such as auditing, data
analysis, and research to improve MY STYLE’s products, services, and customer
communications.
 If you enter into a sweepstake, contest, or similar promotion we may use the information
you provide to administer those programs.
PAYMENT MECHANISM
We accept payment both ways; via online as well as via offline.
ONLINE PAYMENT:
We have set up online payments via our Web site. We have outsourced payment solution. We
used all-in-one solution, services like PayPal and ProPay which makes easy to accept credit cards
and other forms of electronic payment from our site. When a customer enters his or her
information on our site, our payment service authorizes the transaction and transfers funds to our
account. These services charge a processing fee per transaction.
OFFLINE PAYMENT:
We accept offline payment as well but for offline payment we charge pre-payment before deliver
of respective product inclusive of delivery charges which is Rs. 250 per item.
WEB PAGE LAYOUT:
link to wed page http://mehrunissajalil.wix.com/mystyle
MEMORABLE LOGO, SIMPLISTIC CATCHY DESIGN
We have focused the saying "Less is more" for our website. We focused on creating a simplistic,
easy-to-navigate website for our potential clients to peruse. If our visitor is unable to find out
what we actually do or cannot figure out how to contact us, chances are they will hit their
browser’s back button and move on. So we made sure that once we have our potential client on
your website, we try to keep them there. We know a catchy design is essential. A logo or
memorable image to represent our portfolio is helpful. Additionally, we make sure that the design
of our site matches the look and feel of work we have done, and that which we want to do in the
future.

ABOUT THE COMPANY
First we have mentioned everything what we offer to our
clients. We Kept it personal, but professional. We shared
information about our company that what is the purpose of our
company and why should people opt for our products.
SAMPLES OF OUR WORK
The bread and butter of any portfolio website is, well, the
portfolio
 Only the best
First, we have chosen our best work. Our absolute best and only the best. This not only shows off
the cream of the crop, but it will also keep us from overwhelming our potential clients. They want
to get a good idea of what we do. We picked our absolute favorite works, and posted them for our
visitors to see.
CATEGORIZE BY SERVICE
Second, we categorized our portfolio samples into different kinds of products. Like we created
sample folder for mugs, shirts, caps and mobile covers. By categorizing our portfolio, we can help
our visitors easily navigate and find samples of what they are looking to hire us to complete for
their own company.

LINK TO RELEVANT BLOGS
We also run our own blogs where we post articles, updates, and information that is relevant to our
related line of work. Showing knowledge in our area of expertise just solidifies our professional
abilities in the design field, and can give our potential clients a better idea of how we function,
what we know, and how informative and well-versed we are in our career of choice.
Link :. http://mystyleecom.blogspot.com/

CONTACT INFORMATION
We can't stress enough that most crucial business detail is contact information— which is why it
has its own section. How many times our visitors visit a website and think 'how hard is to contact
this company?' We have a number, email, address and a contact form easily accessible and
visible.” It makes a difference because there's nothing more frustrating than being unable to get in
touch with a needed business or service.
CLEAR NAVIGATION
A website is useless without clear navigation. We made sure we use easy-to-understand and
logical names for the various pages of our site — contact, about, FAQ, etc. Being clever or
cryptic will just be a turnoff for users.
SOCIAL MEDIA INTEGRATION
Twitter, facebook, youTube, google+. There are a lot of social platforms out there,
and we promoted our presence on them on our website, because social media is
critical part of marketing our business.
SHOP NAVIGATION
We made shopping page in which we clearly showed pictures of each items with
prices.

SALE PAGE
We made a different page named “sale” of items which are on sale
BUY NOW FEATURE
We have showed pictures of credit cards which are accepted by
us on our website for making payment.
CATCHY SLOGANS
We have added catchy slogans on our website to attract visitors.

My styl it'sall about u

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