2. Why Compete?
• your opportunity to showcase your smarts,
creativity, and business talent to some of the top
industry professionals in their fields
• Learn from invaluable feedback laced with expert
knowledge and experience
• Flex or gain entrepreneurial skills and passion on
a platform
• perform in a team environment acquiring
experiences relevant to real world situations
• network with bright peers and seasoned
professionals
3. Prizes
• Vary from free consultation from business
professionals, exposure, monetary prizes of
1000 dollars presented by Intertainment
Media
• Tickets to Android TO
• Kobo ereaders
• More to be announced…
4. Competition details
• Teams must have at least 2 members and maximum 6
• They can consist of different students across universities or
colleges
• Team members must be current post-secondary, or newly
graduated (within the last 2 years)
• Students are responsible for forming their own teams and
ideas
• The competition is about presenting an vision for a mobile
or web product or service
• the idea does not have to be developed prior however the
presentation will consist of a sufficient business plan
including market focus and action plan, marketing plan,
financial plan, etc...
5. Details continued
• students will go through a coaching series the afternoon of the
conference, 15 minute round table discussions examining the
product vision from distinct relevant angles
• Competitors will have a workshop the morning of the competition,
an hour to regroup and compete in flights.
• 3 flights will happen simultaneous
• the top place in each flight will continue on to present infront of
everyone in the awards dinner where the group panel will
deliberate on a first place winner and awards will be administered
Register here:
http://atendy.com/event/962579
6. Submission Details
• One member of the team will fill the challenge submission
form
• Each member of the team’s name, number, and email will
be submitted
• The idea must be presented in a 500 character or summary
with key components drawn from business plan ideas
• Submissions will be accepted until December 29th and
Submission winners will be announced Jan 1st.
Submission online:
https://docs.google.com/spreadsheet/viewform?formkey=dG
ZJMHpsazE3T1N3VHVXX1pQZ29sdVE6MQ
7. Screening Process
• Submissions will be screened by the DEM Society
members
• 15 submissions will be invited to compete at the
challenge
• Submission considerations will be based on originality,
feasibility, and creativity
• Each member of the team upon passing the screening
process must register for individual delegate tickets,
the competitors package will be a group purchase
made by one member of the team
• Submissions made after the final acceptance date will
be ineligible
8. Competition Deliverables
• 2-5 page standard business plan submitted
January 12th
• Final Presentation of Vision to Panel of judges
– Presentation will be 15-20 minutes in length
Individuals Qualified to Enter-- Students must be
either currently in their undergrad or masters or
have graduated within the last two years
9. Considerations
• Product Design & Development: key selling features, user
experience, how will the product be designed? what is appealing
about it? how, when, and what will be used to develop the
product?
• Business Strategy: how will the start-up succeed, who will you hire,
what relationships will you form, etc..
• Target Demographic: what need is the product serving? Who will
be the target audience/consumer, how will you go about acquiring
market share?
• Marketing Approach: how will you get the word how? what
channels will you use? what will be your staged approach?
• Financial Forecast: present the idea of how will you find the
monetary seeding money to create and develop the product, bring
it market, and grow
10. Evaluation
• the business plan will be an aid to the presentation for
the judges to pull details and ideas presented by each
team-- the business plan will be marked on
professionalism and how well most bases of business
areas are covered relatively.
• The presentation bares the greatest weight of
evaluating each idea, marks are given on pitch,
professionalism, originality of idea, creativity,
feasibility, scalability, market relevance, etc.
• The decisions made by the panel of judges are final--
the DEM Society has no influence in the decision
making process
