A marketing plan for SOS Children's Villages Lahore

1. Presented By:
M. Omer Saeed
Shanza Fatima
Mehreen Omer
Ammarah Nasrullah
Rafia Saman
Ali Aman
Noor Nasir
Sidra Ali
SOS Children’s
Villages
Pakistan

2. SOS Children’s Villages
Pakistan
Current & Proposed
Product Mix
Children’s
Villages
Community
Welfare
Youth
Homes
Hermann
Gmeiner
Schools
Rehab
Center for
Depressed
Women
Vocational
Training
Center
Terrorist
Children
Victim Relief
Works
Rural
Support
Program
Social
Research
Projects

3. SOS Children’s Villages
Pakistan
Where will we get our revenue
from?
Revenue Source
T-shirts, mugs, souvenirs, mascot toys
Clients/Customers
Young urbanites who want to help SOS
Children’s Villages but cannot volunteer
Teacher-training programs
College graduates taught in Urdu-medium
schools
Public Speaking & Seminars
Universities with business and social
research programs
Online Advertising
Advertisers seeking to publish their
advertisements on the blog of SOS
Children’s Villages Pakistan

4. SOS Children’s Villages
Pakistan
New Branding Strategy
 Slogan
changed to
‘Protecting Innocence’
 Age
of Suicide Terrorism
 Everyone
is a potential
stakeholder

18. SOS Children’s Villages
Pakistan
Other Promotional Tools
Online
Forums
Specialties
Documentary
Shows
Infographic
Tools
Greeting
Cards
Prizes

20. SOS Children’s Villages
Pakistan
Public Advocacy
Publicity Stunts to
cause people to
argue
Freeze Mobs to
make people think
Zombie Walks to
scare people
Pseudo-Press
Conferences to
embarrass
government officials
Webisodes on real
stories of orphans
Adding ‘Rights of
Children’ in Islamiat
Textbooks
Write book entitled
‘Orphan’s Odyssey’
and produce a docudrama on it
Annual Reports &
News Releases
Stop-Ignoring
Campaign

21. SOS Children’s Villages
Pakistan
Public Media
Identifying Local Opinion Leaders like Junaid Jamshed
Hire and train skilled PR personnel to deal with Public Relations
Crises like in the 2005 earthquake
Contact Prominent Book-Writers like Sadat Manto
Symposiums with well-known speakers like Imran Khan to voice their
concerns against drone attacks
Work on getting a story published in Pakistan Today

22. SOS Children’s Villages
Pakistan
How will we raise our funds?
SMS
Donations
University
fundraising
campaigns
Say-No-to-Drone Attacks
Campaigns & Other
Community Campaigns
Partnerships with Corporations (Donation
Boxes, Percentage of Profits Donation
etc.)

23. SOS Children’s Villages
Pakistan
Marketing Budget
Budget allocation to different mediums of marketing
27%
40%
tvc
print Ads
10%
3%
Internet
radio spots
20%
Public relations

24. SOS Children’s Villages
Pakistan
Media Strategy
Vehicles (Social media)
Frequency for posting
Facebook
Posting new developments every four hours
Twitter
Posting latest developments in the social sector of Pakistan
every hour
Pinterest
Posting pictures of orphans and volunteers every day
Blogger
Posting a new article every single day
YouTube
Uploading documentaries and volunteer videos every week

25. THANKYOU
We are open to
constructive criticism