GMG Airlines

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University of Dhaka

A presentation on real marketing 7.2 from chapter 7 of Principles of Marketing by Philip Kotler and others.

Bildung

Segmentation
Low cost segment
Premium segment

Targeting
Premium segment
Concentrated (Niche) marketing

Differentiation and Positioning
Quality and service
Cost
First class service

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GMG Airlines

1. First class all the way

2. Segmentation Low cost segment Premium segment

3. Targeting Premium segment Concentrated (Niche) marketing

4. Differentiation and Positioning Quality and service Cost First class service

5. Reason for Success…