AD Copy, Ad Set, Ad Creatives, KPI

2. Campaign Approach
The objective of this campaign is to run an adv for my company
which provides social media marketing service. This campaign is
to get email ids of business owners who can use Digital
marketing services. The campaign is for lead generation of
prospective customers. The general target customer for such
services is start-ups, or business that have gotten stagnant,
business that are in losses, business that have not adapted to the
Social media marketing, business owners which are new to
technology or not that savvy with online marketing. We will
target customers in the age range of 35-50. The company is
based in Pleasanton, CA, so we will target people in different
cities around SF, CA. The image should convey business growth
and be appealing and bright. I chose a waterfall image cause it
shows flow, organic and looks natural and beautiful.

3. Campaign Approach
● The goal of this campaign is to generate more email ids of
potential clients interested in taking Digital marketing services
from my Digital Marketing services company. Target audience
between the age of 30-45 looking to grow their business or
start-ups to help enter the market or for business that have
stagnated and unable to grow with the recent changes in
sales & marketing.
● Our small business start up kit is offering end to end services
from positioning, website designing, SEO to Social Media
marketing, branding & sales that are revenue driven. Our offer
comes with 10 years of experience working with Engineering &
Retail companies, providing IT services, which has helped us
understand the customers & the market better.
● An interesting adv creating awareness about the importance
of social media. A campaign budget with A/B testing on video
& image. A call to action to download the guide How to Grow
your business in 10 days? Drive them to the landing page
which gives info about the services & other client
testimonials.
Target Persona
Background and
Demographics
Target Persona
Name
Needs
Hobbies Goals Barriers
1. Owns a wineyard &
has his own wine brand
2. He is in the age range
of 45-50
3. He lives close to the
wineyards
4. His kids are now in
high school
5. He has worked in
Resturants & bars
Ray Sharma 1. More income to hire
a team
2. Experience in Sales
& marketing
3. A good house
4. A new car
1. Clubbing, Going to Bars,
Wineries
2. Watching games in
arenas & sports bars
3. Visiting family events
4. Watching movies in
theatres
5. Shopping at Costco
6. Looking for deals online
1. Increase awareness
2. Generate revenue
3. Lead gen
1. Budget contratints
2. Indecisive
3. Lack of long term vision
4. Lack of knowledge
5. Lack of time to focus
on this business

4. Marketing Objective
What marketing objective did you aim to achieve with
your campaign?
To grow the number of email id’s of potential clients to
50 people who would like to use my companies Digital
Marketing Services, with an adv budget of $100 within 1
week.

5. KPI
What primary KPI did you track in your campaign and
why?
50 people who would like to use my companies Digital
Marketing Services, with an adv budget of $100 within 1
week.

6. Campaign Summary

7. Campaign Summary
1.Who did you target with your Ad Set and how
Location: San Francisco, Santa Clara, Mountain View, San Jose, Fremont, Milpitas,
Palo Alto, Sunnyvale
Demographics: Education- Software Development Engineer, Masters in Business
Administration, Bachelors in Commerce, Bachelors in Computer Science
Interest: Self Employed
Industry: Entertainment, Resturants, Service, Computers, Sales, Marketing, Small
Business
2. What Ad Copy and Ad Creatives did you use?
I used an ad that shows nature, waterfall flowing organically, soothing to the eyes.
So that the small business feels stress free in growing the company

8. Ad Images: Sample

9. Key Results
Present the most important metrics per ad
Campaign Results Reach Cost Amount
Spent
Ad One 199
clicks
5.8k $1 188.44
Ad Two 46
clicks
1636 0.55 $25
Ad Three 108
clicks
12,576 $2 $200
Overall 353 20k $3.5 $413.44

10. Campaign Evaluation
1. Evaluate the success of your campaign, given your marketing objectives.
a. Which ad performed best?
Ad2 performed best as it got 46 clicks in $0.55 per click & amount spent $25
a. Was your campaign ROI positive? Please use this equation to calculate
ROI:
i. ($15*# of leads)/cost=ROI for DMND
ii. ($150*# of leads)/cost=ROI for Corporate Training

11. Campaign Evaluation:
Recommendations
If you had additional budget, how would approach
your next campaign?
I would spend it on the Ad2 which is providing me
with best results

12. Appendix
Screenshots for
Reference

13. Campaign Results:
Performance

14. Campaign Results:
Demographics

15. Campaign Results: Placement

16. Ad Set Data: Performance

17. Ad Set Data: Delivery

18. Ad Set Data: Engangement