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Raid_IU_UseCase_Content
1. SITUATION
Indiana University Health, Indiana’s most comprehensive healthcare system, needed
to create high-performing content that adhered to industry regulations for its primary
social channels. IU Health required immediate content creation and publishing.
SOLUTION
Raidious’ producer quickly ramped up the team of content correspondents,
community managers and production managers with a call to remarkable content
production. Due to Raidious’ existing brand newsroom monitoring and moderation
of IU Health channels, the team carried a deep understanding of the brand and
industry regulations. Backed by in-depth brand knowledge, Raidious quickly sprung
into the creative process.
RESULTS
Content Wins in highly regulated industry (first 30 days):
60 PIECES OF CONTENT PRODUCED
(IN THE FIRST 30 DAYS)
Remarkable content creation in a highly regulated industry
Raidious • 47 South Meridian Street, #302, Indianapolis, IN 46204 • 317-203-9807 • raidious.com
USE CASE: IU HEALTH
2. 4th BestPERFORMING CONTENT UNIT
Between 12.20.2014 - 1.19.2015
174UNIQUE VIEWS
“THE COLTS PREPARE FOR THE BRONCOS
AND HIGH ALTITUDE”
BLOG POST WITH ORGANIC DISTRIBUTION.
Prior to enlisting Raidious for content creation,
IU Health only anticipated 3-5 unique views for blog post.
RESULTS
(IN THE FIRST 30 DAYS)
27%Average engagement on
RAIDIOUS-CREATED CONTENT
19%Average engagement on
IU HEALTH-CREATED CONTENT
VS
Raidious • 47 South Meridian Street, #302, Indianapolis, IN 46204 • 317-203-9807 • raidious.com
USE CASE: IU HEALTH