media coursework

1. Print and Radio
Advertising’s codes and
conventions.

2. Print advertising’s codes and
conventions.
There’s always one striking image
- this may be humorous or it may be shocking
- catches the eye
Logo
- the channel logo, for example Channel 4, is located in the same place on each produced by
that channel
Simple font
- easy to read
- blocked in a primary colour
Text
- includes title, slogan, time, channel

3. Examples of Print advertising.
The image used is humorous and so uses
the positive connotations of the audience to
strike their attention, it also relates to the tv
show specifically
The channel logo is situated at the right
hand side, in the middle. It’s assimilated into
the design while still being clear that it’s in
the correct place
The text is easy to read, though tilted to suit
the design
It features all of the information necessary
in a concise manner

4. Examples of Print advertising
The image used is shocking and the
representations of the brides have negative
connotations
The channel logo is situated at the right
hand side, in the middle. It’s assimilated into
the design while still being clear
The text is easy to read, in a design-
orientated pink block.
It features all of the information necessary
in a concise manner.

5. Radio advertising’s codes and
conventions.
The use of sound effects relevant to the topic
- this is to appeal and catch the attention of the audience as radio is a tertiary medium
Voice over
- this is the voice related to the TV show, and so usually the same voice as that on the
documentary
Background music
- ensures interest
Sound clip from program
- encourages the audience to watch the show to put context to the clip
Tone is always clear
- either serious or humorous
Channel it’s scheduled on is always heard last.