5. We all should be
a little excited.
We are becoming more free to design
experiences and content supporting them
without the constraints of a specific technology.
6. Why I’m talking about this.
…and more. Along with the many technologies
that support them.
If you just keep making the stuff you have, it can always go in here
Explain Halvorson – what she’s known for and the contextDefined by Halvorson, for web marketing as, “planning for the creation, delivery, and governance of useful, usable content.” - See more at: http://www.uxmatters.com/mt/archives/2009/10/the-scoop-on-content-strategy-an-interview-with-kristina-halvorson.php#sthash.F4CEV1Nx.dpuf
Content needs to be separated from technology, it should be understandable by many systems and able to be easily reusedFocus on design, content and experiences.Technology, tools, and platforms come later. Trust me, if you really come up with something that can’t be done by something that already exists… you will be a millionaire.
If you just keep making the stuff you have, it can always go in here
Explain Halvorson – what she’s known for and the contextDefined by Halvorson, for web marketing as, “planning for the creation, delivery, and governance of useful, usable content.” - See more at: http://www.uxmatters.com/mt/archives/2009/10/the-scoop-on-content-strategy-an-interview-with-kristina-halvorson.php#sthash.F4CEV1Nx.dpuf
Get started, but digress into Banksy story. Talk about how people experience street art and the strategy that goes into some of these really amazing works. The drive to communicate to people where it will have the most impact on numbers of people and the subversiveness of it.
Explain Halvorson – what she’s known for and the context
Banksy
What do you have?How old is it? Is it still accurate?How much value does it provide to your users?Is it even worth listing that it exists here?
What do people actually need to know to do their jobs?Where do they work? Where do they need information?What formats or types of content do they have access to?Describe research methods…
What content should be created?What format(s)?Where will it be stored? Don’t find a tool and try to make your content fit into it, make your content what it needs to be and put it where people need to find it. If it’s a wiki, fine. If it’s a plain old html page, fine. Make it easy to find, search and share. Don’t build it into some proprietary system that you will forever be beholden to (see: your old LMS)Consider: Google Docs, Wordpress, Confluence, DozukiWhere and how will it be delivered?
Trimming the fat, weeding the garden. Make the audit worthwhile
Don’t make SCORM packages unless you have a distinct reason to. Making web standard friendly content is much more effective, will work better and last longer.Each piece should have considerations taken for AlignmentDiscretenessModularityGranularity
how do you intend to keep this organized and findable?
Tin Can is one wayThis is where an analytics tool can help if you just want to know about clicks: Google Analytics, PiwikWhat is working? What is not? Why?... go do some research.Are people finding the things they’re searching for?What are they sharing the most?
Tin Can is one wayThis is where an analytics tool can help if you just want to know about clicks: Google Analytics, PiwikWhat is working? What is not? Why?... go do some research.Are people finding the things they’re searching for?What are they sharing the most?
Tin Can is one wayThis is where an analytics tool can help if you just want to know about clicks: Google Analytics, PiwikWhat is working? What is not? Why?... go do some research.Are people finding the things they’re searching for?What are they sharing the most?
Tin Can is one wayThis is where an analytics tool can help if you just want to know about clicks: Google Analytics, PiwikWhat is working? What is not? Why?... go do some research.Are people finding the things they’re searching for?What are they sharing the most?