3. Conventions
• Main image used is the same as or very similar to the album cover
• This creates cohesion between the product and the advert. The consumer knows
what to look for when the album is released, as the image on the advert is a code for
what the album will look like.
4. • Name of artist and album name in large text. This attracts the target
audience.
• Text also in a bold colour that contrasts with the background
Conventions
5. • Date of release on the advert to create anticipation in the target
audience
Conventions
6. • Gives an insight into the songs which have already been released as
singles that are included on the album
Conventions
7. • Gives an insight into the songs which have already been released as
singles that are included on the album
Conventions
8. Conventions - Layout
• Often the name of the artist and the album are isolated on the page
while the rest of the information is bunched together in the bottom
third.
• This information may include
the release date
the artist’s website (from which you can buy the album when
released)
an amazon.com or and iTunes logo from which the album can also be
bought
special features on the album such as extra songs
tour dates
quotes from reviews
star ratings
• The texts is also usually centre aligned.
9. Conventions - Image
• The image is often the artist as this is
conventional of an album cover.
• The image of the artist usually takes up at
least 1/3 of the whole advert.
• The album cover style image is normally a
square to emulate an album and the
background is mostly just a block colour,
often black.
