In questa presentazione, Michele Simone - Head of Partners e SMB PayPal Italia, spiega come potenziare la propria attività di vendita online, con PayPal.

2. How to boost your business with PayPal

3. ©2017 PayPal Inc. Confidential and proprietary.
2017: another amazing year for the Italian market
11.4
12.2
2017
23.6
Services
Product
Sources:
Osservatiorio ecommerce Politecnico di Milano
+17% YoY
Italian eCommerce market, B2C [$bn]
22M
web
shopper
+65% YoY
on mobile
purchases

4. ©2017 PayPal Inc. Confidential and proprietary.

5. Italy is still the land of eCommerce opportunities
5
67% of total population still not buying online1 eCommerce retail sales: still wide gap vs the Europe avg
3.40%
4.30%
4.80%
7.30%
7.40%
7.50%
8.80%
9.50%
10%
10.00%
14.80%
15.10%
17.80%
Italy
Poland
Spain
Belgium
Austria
Switzerland
EU Total
Netherlands
Sweden
France
US
Germany
UK
Ecommerce % of Retail Sales2
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
UKDEFRITES
PayPal Actives Online Buyers Online Not Online
Sources:
1PayPal Quarterly Industry Insights Report – Apr 2018
2Statista

6. ©2017 PayPal Inc. Confidential and proprietary.

8. GDPR
PSD2

9. ©2017 PayPal Inc. Confidential and proprietary.

10. Mass Adoption
of Mobile Devices
Digitization
of Cash
Money is
Changing

11. Everything is changing… but PayPal keeps achieving amazing
results
$13.06B†
REVENUE
$456B
TOTAL PAYMENT
VOLUME1
7.8B
PAYMENT
TRANSACTIONS2
$155B
MOBILE PAYMENT
VOLUME
2.7B
MOBILE PAYMENT
TRANSACTIONS
Prior period metric results for Total Payment Volume and Payment Transactions have been revised to reflect the updated definitions of the metrics. For
additional details, please see PayPal’s Current Report on Form 8-K filed with the Securities and Exchange Commission on April 10, 2018.
†Non-GAAP.
1 Total Payment Volume (TPV): The value of payments, net of reversals, successfully completed through our Payments Platform or enabled by PayPal via a partner payment solution, not including gateway exclusive
transactions.
2 Payment Transactions: The total number of payments, net of payment reversals, successfully completed through our Payments Platform, excluding transactions processed through our gateway and Paydiant products.
11

12. MERCHANTSCONSUMERS
PAYMENT TRANSACTIONS
increasing PayPal-processed
payment transactions
19M
active merchant accounts
CONSUMER ENGAGEMENT
nearly 34 payment transactions
per active account
237M
active consumer accounts

13. Value added services for our
237M active customer accounts
Easy to Use
• One Touch, Payment Choice and Convenience
Protection
• Help keep full financial information secure with
Data Encryption
Shop Anywhere
• Online, in-app, on most major devices,
• With any OS
Global Access
• 200+ markets, in major currencies around
the world
©2017 PayPal Inc. Confidential and proprietary. 28

14. Value added services for our
237M active customer accounts
Easy to Use
• One Touch, Payment Choice and Convenience
Protection
• Help keep full financial information secure with
Data Encryption
Shop Anywhere
• Online, in-app, on most major devices,
• With any OS
Global Access
• 200+ markets, in major currencies around
the world
©2017 PayPal Inc. Confidential and proprietary. 28

15. Why your customer are not finalizing their transactions?
15
Top 10 cart abandon reasons on a foreign site (%)
42
35
25
25
19
18
18
16
15
14
High shipping cost
Site security
Payment page not clear
Long Delivery time
Need to create an account
Taxes/ custom duties
Different currency
Late understanding that it’s a foreign
site
Got the product on a domestic site
Favourite payment option not
available
1second
=
-7%conversion

16. 16
Introducing OneTouchTM from PayPal.

17. One Touch
17
Activate it during any purchase
1. Choose PayPal
2. Login & Opt-in
3. Authorize
4. Confirm
One Touch
One Touch

18. One Touch
18
1. Choose PayPal
2. Confirm

19. PayPal conversion is 60% higher than other digital wallets
19
PayPal conversion
88.7%
Online digital
wallets conversion
Overall conversion
55.3% 48.7%

21. Value added services for our
237M active customer accounts
Easy to Use
• One Touch, Payment Choice and Convenience
Protection
• Help keep full financial information secure with
Data Encryption
Shop Anywhere
• Online, in-app, in-store, on most major devices,
• With any OS, 18M merchants
Global Access
• 200+ markets, in major currencies around
the world
©2017 PayPal Inc. Confidential and proprietary. 28

22. Cross-border
trade leader
Cross-border B2C
e-commerce will reach
$424B
by 20211
China’s share of the online
CBT market will grow to
40%
in 20211
CBT is
21%
of PayPal TPV2
PayPal CBT volume has grown
53%
in the last two years

23. 1. .
2. .
3. .
4. .
5. .
Delivering across Corridors + Verticals
Top 5
CBT Verticals
Top 5
CBT Corridors
1. Fashion
2. Auto-Parts
3. Travel
4. Gaming
5. Electronics
PayPal’s CBT business extends across 19K+ corridors






25. ….
….
….
….

26. Summary
1. Italy is still the land of eCommerce opportunity
2. Being omnichannel is not an option
3. One Touch, One Touch, One Touch
4. PayPal is the best partner to boost you business
− Performing 60% better than direct competitors on conversion
− Giving access to 237 million potential customer worldwide

28. Thanks, Michele
… and by the way during this 30 minutes
presentation ~$25m payments have been
processed by PayPal!