Come appare il tipico consumatore dei paesi nordici? Dove gli piace spendere i propri soldi? Pagano con carta, cellulare o altro? Interessa a tutti entrare in questo mercato maturo dell’e-commerce? Queste sono alcune delle domande a cui Henrik Feld Jakobsen ha risposto nel suo intervento presentando suggerimenti e trucchi su come pianificare e attuare una strategia per espandere la propria attività in Scandinavia.

2. DRIVING SUCCESS IN
DIGITAL COMMERCE
STRATEGY DESIGN
DEVELOPMENT SERVICES
YEARS OF
OMNICHANNEL
EXPERIENCE
CERTIFIED
MAGENTO
DEVELOPERS
DIGITAL
COMMERCE
EXPERTS
SWEDEN DENMARK NORWAY FINLAND
UNITED KINGDOM BELGIUM UAE JAPAN
SOUTH AFRICA ESTONIA LATVIA UKRAINE
10+ 100+ 350+
Meet Magento Italy //

3. Meet Magento Italy //

4. Meet Magento Italy //

5. Meet Magento Italy //

6. Meet Magento Italy //

7. Meet Magento Italy //

8. Meet Magento Italy //

9. Meet Magento Italy //

10. TODAY!
HOW TO SELL ONLINE IN SCANDINAVIA
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11. Denmark
€11.4
Billion Online
19%
4.3 million
(15-74 year)
Sweden
€10.1
Billion Online
9%
7.1 million
(15-74 year)
Norway
€10.7
Billion Online
16%
3.9 million
(15-74 year)
Finland
€8.0
Billion Online
10%
4.1 million
(15-74 year)
Meet Magento Italy //

12. Denmark Sweden Norway Finland
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350 NOK
€36.88

13. ¨
FUN FACTS
Almost 50% of the turnover still goes to travel, where flight tickets and hotel is the primary driver
Clothing and Electronics has the biggest revenue share in Consumer Goods online sales
50% of all clothing and apparel turnover is now online
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14. FOREIGN SALES
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15. FOREIGN SALES
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16. FOREIGN SALES
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17. THERE’S MONEY TO BE MADE
?
But how?
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18. ?
CURRENCY
1
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19. ?
CURRENCY
Danish Krone
DKK
Swedish Kroner
SEK
Norwegian Kroner
NOK
Euro
€
€100 EUR => 744.88 DKK
€100 EUR => 749,-
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20. USE LOCAL CURRENCY1
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21. ?
PAYMENTS
2
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22. CREDITCARDS STILL WORK
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23. DANKORT
Local card in Denmark
Most are co-branding with VISA
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24. KLARNA
Need to have in Sweden
Nice to have in Norway and Finland
Not relevant in Denmark
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25. Meet Magento Italy //

26. PAYPAL
Need to have in Norway
Nice to have in Sweden and Finland
Somewhat relevant in Denmark
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27. OFFER LOCAL PAYMENT OPTIONS2
USE LOCAL CURRENCY1
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28. ?
DELIVERY
3
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29. EXPECTATIONS
“I want to be able to pick-up
my order at a drop-point”
“I want my order within a
couple of days”
“I want flexible delivery”
“I want to be able to track my
order”
“I want know who is going
to deliver my order”
Meet Magento Italy //

30. EXPECTATIONS
I want it when I want it, wherever I want it
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31. Meet Magento Italy //

32. Meet Magento Italy //

33. Meet Magento Italy //

34. Can you compete on delivery?
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35. No
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36. DELIVERY TIME?
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37. DELIVERY TIME?
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38. THE WELL-KNOWN PLAYERS
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39. OFFER LOCAL PAYMENT OPTIONS2
USE LOCAL CURRENCY1
CLARITY ON DELIVERY3
Meet Magento Italy //

40. ?
SALES CHANNELS
4
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41. PRICE COMPARISON SERVICES ARE POPULAR
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42. GOOGLE SHOPPING IS WIDELY USED
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43. WHAT ABOUT AMAZON?
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44. OFFER LOCAL PAYMENT OPTIONS2
USE LOCAL CURRENCY1
CLARITY ON DELIVERY3
USE ADS & COMPARISON SITES4
Meet Magento Italy //

45. ?
LOCALISATION
5
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46. DOMAIN
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?
.dk
Easy to get
.se
Easy to get
.no
Need to use broker
.fi
Easy to get
Duplicate Content Alert
But not before you have local unique content

47. TRANSLATION
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48. CUSTOMER SERVICE
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49. CUSTOMER SERVICE
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50. OFFER LOCAL PAYMENT OPTIONS2
USE LOCAL CURRENCY1
CLARITY ON DELIVERY3
USE ADS & COMPARISON SITES4
LOCALISE IN STAGES5
Meet Magento Italy //

51. OFFER LOCAL PAYMENT OPTIONS2
USE LOCAL CURRENCY1
CLARITY ON DELIVERY3
USE ADS & COMPARISON SITES4
LOCALISE IN STAGES5
Meet Magento Italy //

52. Meet Magento Italy //

53. RESEARCH
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54. Can I compete on service?
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55. Can I compete on price?
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56. Do I have niche products with few competitors
in Scandinavia?
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57. Meet Magento Italy //

58. LAUNCH IN STAGES
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59. Meet Magento Italy //

60. Meet Magento Italy //

61. Meet Magento Italy //

62. Meet Magento Italy //

63. Meet Magento Italy //

64. DELIVERY TIME?
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65. Meet Magento Italy //
https://www.dibspayment.com/nordic-ecommerce

66. THANK YOU!
Henrik Feld-Jakobsen
www.vaimo.com + LinkedIn + Facebook
Head of Strategy
henrik.feld-jakobsen@vaimo.com
@vaimoglobal
https://www.dibspayment.com/nordic-ecommerce