This presentation gives you a fresh look at the opportunities in the Intenet of Things: too often we look at this market with a techno centric point of view and no idea of the underlying dynamics. There are powerful insights when you understand that it's not about technology but mostly about choosing the right place in the market to play your role. Indeed, as every digital market, the IoT market is now compressed between concentration trends (such as those in infrastructures) and fragmentation trends (long tail). All this reflects the power law that regulate today's markets. A huge thank to Simon Wardley, John Hagel and Deloitte, Sangeet Paul Choudary for the inspiration. Images and Icons: Network designed by Jishnu from the Noun Project Microchip designed by David Waschbüsch from the Noun Project Cloud designed by Pieter J. Smits from the Noun Project Plug CC-BY Samuel M. Livingston